tag:blogger.com,1999:blog-12877957752293485712024-03-27T00:16:25.672-07:00Nilesh Patel - SEOI am <a href="http://about.me/NileshPatel8"><b>Nilesh Patel</b></a> By Profession as SEO.Professional SEO, SMO, SEM, SMM, PPC, Web Promotion, Online Marketing, Website Marketing and Internet Marketing Services Provider.Anonymoushttp://www.blogger.com/profile/01763267761385942403noreply@blogger.comBlogger103125tag:blogger.com,1999:blog-1287795775229348571.post-18887182508916620672016-07-16T02:49:00.000-07:002016-07-16T02:50:32.276-07:00Basic Shortcut keys of Computer<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
• F2 [Rename the selected item]<br />
• F3 [Search for a file or folder]<br />
• F4 [Display the address bar list in File Explorer]<br />
• F5 [Refresh the active window]<br />
• F6 [Cycle through screen elements in a window or on the desktop]<br />
• F10 [Activate the Menu bar in the active app]<br />
• ALT + F4 [Close the active item, or exit the active app]<br />
• ALT + ESC [Cycle through items in the order in which they were opened]<br />
• ALT + Underlined Letter in menus and dialog box options [Perform the command for that letter]<br />
• ALT + ENTER [Display properties for the selected item]<br />
• ALT + SPACEBAR [Open the shortcut menu for the active window]<br />
• ALT + LEFT ARROW [Back]<br />
• ALT + RIGHT ARROW [Forward]<br />
• ALT + PAGE UP [Move up one screen]<br />
• ALT + PAGE DOWN [Move down one screen]<br />
• ALT + TAB [Switch between open apps (except desktop apps)]<br />
• CTRL + F4 [Close the active document (in apps that allow you to have multiple documents open simultaneously)]<br />
• CTRL + A [Select all items in a document or window]<br />
• CTRL + C or CTRL + INSERT [Copy the selected item]<br />
• CTRL + D / DELETE [DELETE the selected item and move it to the Recycle Bin]<br />
• CTRL + R or F5 [Refresh the active window]<br />
• CTRL + V or SHIFT + INSERT [Paste the selected item]<br />
• CTRL + X [Cut the selected item]<br />
• CTRL + Y [Redo an action]<br />
• CTRL + Z [Undo an action]<br />
• CTRL + + or CTRL + – [Zoom in or out of a large NUMBER of items, like apps pinned to the Start screen]<br />
• CTRL + mouse scroll wheel [Change the size of desktop icons or zoom in or out of a large NUMBER of items, like apps pinned to the Start screen]<br />
• CTRL + RIGHT ARROW [Move the cursor to the beginning of the next word]<br />
• CTRL + LEFT ARROW [Move the cursor to the beginning of the previous word]<br />
• CTRL + DOWN ARROW [Move the cursor to the beginning of the next paragraph]<br />
• CTRL + UP ARROW [Move the cursor to the beginning of the previous paragraph]<br />
• CTRL + ALT + TAB [Use the arrow keys to switch between all open apps]<br />
• CTRL + ARROW + SPACEBAR [Select multiple individual items in a window or on the desktop]<br />
• CTRL + SHIFT + ARROW [Select a block of text]<br />
• CTRL + ESC [Open the Start screen]<br />
• CTRL + SHIFT + ESC [Open Task Manager]<br />
• CTRL + SHIFT [Switch the keyboard layout when multiple keyboard layouts are available]<br />
• CTRL + SPACEBAR [Turn the Chinese input method editor (IME) on or off]<br />
• SHIFT + F10 [Display the shortcut menu for the selected item]<br />
• SHIFT + ARROW [Select more than one item in a window or on the desktop, or select text within a document]<br />
• SHIFT + DELETE [Delete the selected item without moving it to the Recycle Bin first]<br />
• RIGHT ARROW [Open the next menu to the right, or open a submenu]<br />
• LEFT ARROW [Open the next menu to the left, or close a submenu]<br />
• ESC [Stop or leave the current task]<br />
<br />
<b>Windows key Shortcuts</b><br />
Let’s check the keyboard shortcuts involving the Windows logo key. Most of them are introduced in Windows 8’s Metro UI, and can be used in Windows 8 and above.<br />
• Win + F1 [Open Windows Help and support]<br />
• Win [Display or hide the Start screen]<br />
• Win + B [Set focus in the notification area]<br />
<br />
<b>Computer General Shortcuts </b><br />
• Win + C [Open Charms]<br />
• Win + D [Display and hide the desktop]<br />
• Win + E [Open File Explorer]<br />
• Win + F [Open the Search charm and search for files]<br />
• Win + H [Open the Share charm]<br />
• Win + I [Open the Settings charm]<br />
• Win + K [Open the Devices charm]<br />
• Win + L [Lock your PC or switch people]<br />
• Win + M [Minimize all windows]<br />
• Win + O [Lock device orientation]<br />
• Win + P [Choose a presentation display mode]<br />
• Win + Q [Open the Search charm to search everywhere or within the open app (if the app supports app search)]<br />
• Win + R [Open the Run dialog box]<br />
• Win + S [Open the Search charm to search Windows and the web]<br />
• Win + T [Cycle through apps on the taskbar]<br />
• Win + U [Open Ease of Access Center]<br />
• Win + V [Cycle through notifications]<br />
• Win + SHIFT + V [Cycle through notifications in reverse order]<br />
• Win + W [Open the Search charm and search for settings]<br />
• Win + X [Open the Quick Link menu]<br />
• Win + Z [Show the commands available in the app]<br />
• Win + , [Temporarily peek at the desktop]<br />
• Win + PAUSE [Display the System Properties dialog box]<br />
• Win + CTRL + F [Search for PCs (if you’re on a network)]<br />
• Win + SHIFT + M [Restore minimized windows on the desktop]<br />
• Win + (NUMBER 1-9) [Open the desktop and start the app pinned to the taskbar in the position indicated by the number. If the app is already running, it switches to that app.]<br />
• Win + SHIFT + (NUMBER 1-9) [Open the desktop and start a new instance of the app pinned to the taskbar in the position indicated by the number]<br />
• Win + CTRL + (NUMBER 1-9) [Open the desktop and switch to the last active window of the app pinned to the taskbar in the position indicated by the number]<br />
• Win + ALT + (NUMBER 1-9) [Open the desktop and open the Jump List for the app pinned to the taskbar in the position indicated by the number]<br />
• Win + CTRL + SHIFT + (NUMBER 1-9) [Open the desktop and open a new instance of the app located at the given position on the taskbar as an administrator]<br />
• Win + TAB [Cycle through recently used apps (except desktop apps)]<br />
• Win + CTRL + TAB [Cycle through recently used apps (except desktop apps)]<br />
• Win + SHIFT + TAB [Cycle through recently used apps (except desktop apps) in reverse order]<br />
• Win + CTRL + B [Switch to the app that displayed a message in the notification area]<br />
• Win + UP ARROW [Maximize the window]<br />
• Win + DOWN ARROW [Remove current app from screen or minimize the desktop window]<br />
• Win + LEFT ARROW [Maximize the app or desktop window to the LEFT side of the screen]<br />
• Win + RIGHT ARROW [Maximize the app or desktop window to the RIGHT side of the screen]<br />
• Win + HOME [Minimize all but the active desktop window (restores all windows on second stroke)]<br />
• Win + SHIFT + UP ARROW [Stretch the desktop window to the top and bottom of the screen]<br />
• Win + SHIFT + DOWN ARROW [Restore/minimize active desktop windows vertically, maintaining width]<br />
• Win + SHIFT + LEFT ARROW or RIGHT ARROW [Move an app or window in the desktop from one monitor to another]<br />
• Win + SPACEBAR [Switch input language and keyboard layout]<br />
• Win + CTRL + SPACEBAR [Change to a previously selected input]<br />
• Win + ENTER [Open Narrator]<br />
• Win + SHIFT + . [Cycle through open apps]<br />
• Win + . [Cycle through open apps]<br />
• Win + / [Initiate IME reconversion]<br />
• Win + ALT + ENTER [Open WindowsMedia Center]<br />
• Win + +/- [Zoom in or out using Magnifier]<br />
• Win + ESC [Exit Magnifier]<br />
<br />
<b>Dialog box Shortcuts</b><br />
<b>These are the keyboard shortcuts that can be used in dialog boxes.</b></div>
<div style="text-align: justify;">
• F1 [Display Help]<br />
• F4 [Display the items in the active list]<br />
• CTRL + TAB [Move forward through tabs]<br />
• CTRL + SHIFT + TAB [Move back through tabs]<br />
• CTRL + (NUMBER 1-9) [Move to nth tab]<br />
• TAB [Move forward through options]<br />
• SHIFT + TAB [Move back through options]<br />
• ALT + Underlined Letter in menus and dialog box options [Perform the command (or select the option) that goes with that letter]<br />
• SPACEBAR [Select or clear the check box if the active option is a check box]<br />
• BACKSPACE [Open a folder one level up if a folder is selected in the Save As or Open dialog box]<br />
• ARROW keys [Select a button if the active option is a group of option buttons]<br />
<br />
<b>File Explorer Shortcuts<br />These are the shortcuts that can be used to work with File Explorer’s windows or folders.</b><br />
• ALT + D [Select the address bar]<br />
• CTRL + E [Select the search box]<br />
• CTRL + F [Select the search box]<br />
• CTRL + N [Open a new window]<br />
• CTRL + W [Close the current window]<br />
• CTRL + mouse scroll wheel [Change the size and appearance of file and folder icons]<br />
• CTRL + SHIFT + E [Display all folders above the selected folder]<br />
• CTRL + SHIFT + N [Create a new folder]<br />
• NUM LOCK + * [Display all subfolders under the selected folder]<br />
• NUM LOCK + + [Display the contents of the selected folder]<br />
• NUM LOCK + – [Collapse the selected folder]<br />
• ALT + P [Display the preview pane]<br />
• ALT + ENTER [Open the Properties dialog box for the selected item]<br />
• ALT + RIGHT ARROW [View the next folder]<br />
• ALT + UP ARROW [View the folder that the folder was in]<br />
• ALT + LEFT ARROW [View the previous folder]<br />
• BACKSPACE [View the previous folder]<br />
• RIGHT ARROW [Display the current selection (if it’s collapsed), or select the first subfolder]<br />
• LEFT ARROW [Collapse the current selection (if it’s expanded), or select the folder that the folder was in]<br />
• END [Display the bottom of the active window]<br />
• HOME [Display the top of the active window]<br />
• F11 [Maximize or minimize the active window]<br />
<br />
<b>Taskbar Shortcuts<br />Here are the keyboard shortcuts to work with items on the Desktop’s taskbar.</b><br />
• SHIFT + Click a Taskbar Button [Open an app or quickly open another instance of an app]<br />
• CTRL + SHIFT + Click a Taskbar Button [Open an app as an administrator]<br />
• SHIFT + Right-click a Taskbar Button [Show the window menu for the app]<br />
• SHIFT + Right-click a Grouped Taskbar Button [Show the window menu for the groUP]<br />
• CTRL + Click a Grouped Taskbar Button [Cycle through the windows of the groUP]<br />
<br />
<b>Ease of access Shortcuts<br />These are the keyboard shortcuts to help you use your computer easily.</b><br />
Taskbar Shortcuts<br />
• Hold RIGHT SHIFT for eight seconds [Turn Filter Keys on and off]<br />
• LEFT ALT + LEFT SHIFT + PRINT SCREEN [Turn High Contrast on or off]<br />
• LEFT ALT + LEFT SHIFT + NUM LOCK [Turn Mouse Keys on or off]<br />
• Press SHIFT five times [Turn Sticky Keys on or off]<br />
• Press NUM LOCK for five seconds [Turn Toggle Keys on or off]<br />
• Win + U [Open the Ease of Access Center]<br />
<br />
<b>Magnifier Shortcuts<br />Here are the keyboard shortcuts to help you use Magnifier.</b><br />
• Win + + [Zoom in]<br />
• Win + – [Zoom out]<br />
• CTRL + ALT + SPACEBAR [Preview the desktop in full-screen mode]<br />
• CTRL + ALT + D [Switch to docked mode]<br />
• CTRL + ALT + F [Switch to full-screen mode]<br />
• CTRL + ALT + I [Invert colors]<br />
• CTRL + ALT + L [Switch to lens mode]<br />
• CTRL + ALT + R [Resize the lens]<br />
• CTRL + ALT + ARROW keys [Pan in the direction of the ARROW keys]<br />
• Win + ESC [Exit Magnifier]<br />
<br />
<b>Narrator Shortcuts<br />These are the keyboard shortcuts to help you use Narrator.</b><br />
• SPACEBAR or ENTER [Activate current item]<br />
• TAB + ARROW Keys [Move around on the screen]<br />
• CTRL [Stop reading]<br />
• CAPS LOCK + D [Read item]<br />
• CAPS LOCK + M [Start reading]<br />
• CAPS LOCK + H [Read document]<br />
• CAPS LOCK + V [Repeat phrase]<br />
• CAPS LOCK + W [Read window]<br />
• CAPS LOCK + PAGE UP or PAGE DOWN [Increase or decrease the volume of the voice]<br />
• CAPS LOCK + +/- [Increase or decrease the speed of the voice]<br />
• CAPS LOCK + SPACEBAR [Do default action]<br />
• CAPS LOCK + LEFT or RIGHT ARROW [Move to previous/next item]<br />
• CAPS LOCK + F2 [Show commands for current item]<br />
• Caps + ESC [Exit Narrator]<br />
<br />
<b>Remote desktop connection Shortcuts</b><br />
<b>These are the keyboard shortcuts to ease the use of remote desktop connection.</b><br />
• ALT + PAGE UP [Move between apps, left to right]<br />
• ALT + PAGE DOWN [Move between apps, right to left]<br />
• ALT + INSERT [Cycle through apps in the order that they were started]<br />
• ALT + HOME [Display the Start screen]<br />
• CTRL + ALT + BREAK [Switch between a window and full screen]<br />
• CTRL + ALT + END [Display the Windows Security dialog box]<br />
• CTRL + ALT + HOME [In full-screen mode, activate the connection bar]<br />
• ALT + DELETE [Display the system menu]<br />
• CTRL + ALT + – [Place a copy of the active window, within the client, on the Terminal server clipboard (similar to ALT + PRINT SCREEN on a local PC)]<br />
• CTRL + ALT + + [Place a copy of the entire client window area on the Terminal server clipboard (similar to Print Screen on a local PC)]<br />
• CTRL + ALT + RIGHT ARROW [TAB out of the Remote Desktop controls to a control in the host app (for example, a button or a text box). Useful when the Remote Desktop controls are embedded in another (host) app.]<br />
• CTRL + ALT + LEFT ARROW <br />
[TABout of the Remote Desktop controls to a control in the host app (for example, a button or a text box). Useful when the Remote Desktop controls are embedded in another (host) app.]<br />
<br />
<b>Help viewer Shortcuts<br />These are the keyboard shortcuts that can be used with the help viewer.</b></div>
<div style="text-align: justify;">
• F3 [Move the cursor to the search box]<br />
• F10 [Display the Options menu]<br />
• HOME [Move to the beginning of a topic]<br />
• END [Move to the end of a topic]<br />
• ALT + LEFT ARROW [Move back to the previously viewed topic]<br />
• ALT + RIGHT ARROW [Move to the next (previously viewed) topic]<br />
• ALT + HOME [Display the Help and support home page]<br />
• ALT + A [Display the customer support page]<br />
• ALT + C [Display the TABle of Contents]<br />
• ALT + N [Display the Connection Settings menu]<br />
• CTRL + F [Search the current topic]<br />
• CTRL + P [Print a topic]<br />
<br />
<b>App rearranging Shortcuts (Metro)</b><br />
<b>Here are the keyboard shortcuts that can be used to rearrange apps on Metro screen.</b> You should keep the Windows key pressed down continuously once you enter in the rearrange mode, then use the various commands. When you’re done rearranging apps, then release the Windows key.</div>
<div style="text-align: justify;">
• Win + . [Enter Rearrange mode and select apps or dividers across monitors]<br />
• Win + LEFT ARROW [Move app divider left]<br />
• Win + RIGHT ARROW [Move app divider right]<br />
• Win + UP ARROW [Maximize app]<br />
• Win + DOWN ARROW [Close app]<br />
• Win + ESC [Exit Rearrange mode]</div>
<div style="text-align: justify;">
</div>
</div>
<div class="blogger-post-footer">http://feeds.feedburner.com/nileshpatel</div>Anonymoushttp://www.blogger.com/profile/01763267761385942403noreply@blogger.com36Ahmedabad, Gujarat, India23.022505 72.57136209999998822.7886785 72.248638599999992 23.256331499999998 72.894085599999983tag:blogger.com,1999:blog-1287795775229348571.post-73517527154127670162015-12-31T20:06:00.001-08:002015-12-31T20:06:22.403-08:00Happy New Year 2016<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="background-color: white; color: #292f33; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 26px; letter-spacing: 0.26px; line-height: 32px; white-space: pre-wrap;">A New Year is like a blank Book.
The Pen is in your Hands.
It is your chance to write a Beautiful Story for yourself.
Happy New Year 2016</span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxYFcnIec5-AKA5N8V-3WqW5OILq9PP3wOwafzmbdlTYd8Q-JyWqYJ1FSL2s_BZZgwZ2GroukczwnKHATUlqqut-m1ClGD3XoQTs1QrmiU_sgxiwB-2ZRQ8Z29aF5dMrzYx9VvfHftSaic/s1600/latest-happy-new-year-2016-photos.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="280" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxYFcnIec5-AKA5N8V-3WqW5OILq9PP3wOwafzmbdlTYd8Q-JyWqYJ1FSL2s_BZZgwZ2GroukczwnKHATUlqqut-m1ClGD3XoQTs1QrmiU_sgxiwB-2ZRQ8Z29aF5dMrzYx9VvfHftSaic/s400/latest-happy-new-year-2016-photos.jpg" width="480" /></a></div>
<br />
<br /></div>
<div class="blogger-post-footer">http://feeds.feedburner.com/nileshpatel</div>Anonymoushttp://www.blogger.com/profile/01763267761385942403noreply@blogger.com12tag:blogger.com,1999:blog-1287795775229348571.post-55320376895015778512015-12-18T01:16:00.007-08:002015-12-18T01:26:22.164-08:003 Reasons why SEO is one of the Best Investments for your Business<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<div style="text-align: justify;">
Over the past few years <strong>many misconceptions have emerged concerning Search Engine Optimization</strong>. But which are some of the most misleading thoughts we have heard about SEO during the last year or so?</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
“<a href="http://www.webseoanalytics.com/blog/page-rank-2014-dead-or-alive/" target="_blank" title="page rank is dead?"><span style="color: #38761d;">SEO is dead</span></a>; the social media guru proclaimed.”</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
“I don’t want SEO. I just want a good looking website similar to my competitor’s one.”</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
“Just built it and they will come.”</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Such misconceptions still reside inside the heads of online marketing
experts, business owners and business executives as a part of an <a href="http://www.webseoanalytics.com/blog/online-marketing-performance-the-ultimate-guide/" target="_blank" title="online marketing performance"><span style="color: #38761d;">overall digital mindset</span></a>.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
While I don’t feel sorry for the online marketing gurus that are just
parroting the latest buzz words, tactics and magnify the above plus 100
more misconceptions, I do feel strong about my mission; My duty to
inform the well-intended businesses that <strong>SEO still stands in 2015 at the forefront of investments for businesses</strong> that wish to increase their online presence.<br />
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://patelnileshm.blogspot.com/2015/12/3-reasons-why-seo-is-one-of-best.html" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://www.webseoanalytics.com/blog/wp-content/uploads/2015/05/ishutterstock_113074639.jpg" height="282" width="400" /></a></div>
<br />
<span style="color: #38761d;"><br /><span style="color: #38761d; font-size: large;"><b>SEO is an Investment</b></span></span><br />
<br />
We can define <strong>SEO as an investment as it takes time and money to attract quality organic traffic through search engines.</strong> If money and time are properly invested then SEO <strong>will increase ROI</strong> due to the following <strong>three critical factors:</strong></div>
<div style="text-align: justify;">
<span style="color: #38761d;"><br /><span style="color: #38761d;"><b><span style="font-size: large;">Accumulation</span></b></span></span><br />
<br />
If you are <strong>building a new website</strong> from scratch the <strong>initial organic traffic will be zero</strong>.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Even with websites that have been in existence for years, the organic
traffic can remain quite low if no or improper SEO strategy has been
implemented. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
And even though this may sound very discouraging, in reality it is a very positive thing for small businesses that are <strong>willing to implement a long term SEO strategy.</strong></div>
<br />
<strong></strong>
<strong>
</strong>
<br />
<div style="text-align: justify;">
The reason for this is the <strong>compound rate effect and how it relates to SEO</strong>. For the websites of small businesses it is not uncommon to experience a <strong>30%, 50% or even 100% growth in organic traffic per year</strong>.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
So, imagine that even if the website that you are working on <strong>has
only 100 unique visitors from organic (SEO) traffic per month, it is
quite realistic to expect that in 3-5 years this same website can have
500, 700 or even over 1.000 visitors per month.</strong> This can be achieved with the implementation of continuous <strong>“white-hat” SEO actions</strong> due to the compound rate effect that helps websites accumulate increasingly <strong>higher levels of organic traffic</strong> over time with the same amount of <a href="http://www.webseoanalytics.com/blog/10-basic-steps-for-a-quick-seo-audit/" target="_blank" title="seo audit"><span style="color: #38761d;">SEO efforts</span></a>.<br />
<span style="color: #38761d;"><br /><span style="color: #38761d;"><b><span style="font-size: large;">Multiplication</span></b></span></span><br />
<br />
As users we tend to perform our research through search engines by using many <strong>different keyword combinations</strong> so as to fulfill our needs.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
While there is <strong>no sure-fire way to know beforehand the exact queries</strong> (search terms) that each user will enter into a search engine; what you can do is <strong>take advantage of the multiplier effect</strong> and essentially rank your website for thousands of search terms while targeting only a much smaller subset of these phrases.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
In order to achieve that you have to <strong>exploit search engine algorithms</strong>
to your advantage. While this sounds quite illegal and black-hat all it
actually means is to invest in a long term “white-hat” SEO plan.</div>
<div style="text-align: justify;">
<br /></div>
<strong></strong><br />
<div style="text-align: justify;">
<strong><strong>A well SEO optimized website for a certain subset of keyword terms</strong> that are relevant<strong> to the website’s niche</strong> is going to <strong>automatically reproduce 100s of different keyword terms</strong> that your website will rank for.</strong><br />
<b><span style="color: #38761d;"><span style="color: #38761d;"><span style="font-size: large;"><br /></span></span></span></b>
<b><span style="color: #38761d;"><span style="color: #38761d;"><span style="font-size: large;">Longevity</span></span></span></b><br />
<br />
Anyone that has active paid campaigns, like a Google Adwords campaign,
knows that in the moment that the campaigns are off, the paid traffic
that flows to the website dries up as well.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
In contrast, an<strong> investment on SEO produces long term traffic</strong> that can be retained, after it has been built, even with minimal efforts in certain niches.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Even in competitive niches the most difficult part is to <strong>grow the SEO traffic for early stage websites</strong> or for websites that haven’t performed any SEO actions for years.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
On the other hand well optimized <strong>websites with active SEO management can dominate the SERPs rankings much easier</strong> for the long haul with a certain level of SEO actions.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
In conclusion, the <b>accumulation</b> <strong>factor</strong> through the compound rate effect <strong>will allow organic (SEO) traffic to pile up</strong> as the time progresses. The <b>multiplication</b> <strong>factor</strong> will allow the <strong>keyword terms to multiple automatically</strong> and as a result your website’s “keyword terms army” will grow and dominate the SERPs as time unfolds. Finally, the <b>longevity</b> <strong>factor will enable SEO traffic to produce (pay) dividends</strong> in the form of future – long term – organic traffic.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
This trifecta of factors proves that SEO is rightfully considered as <strong>one of best investments for your business</strong>…and is still very much alive!</div>
<div style="text-align: justify;">
<br />
For More Info about <a href="http://www.webseoanalytics.com/blog/3-reasons-why-seo-is-one-of-the-best-investments-for-your-business/" target="_blank">Why SEO is Best for your Business</a><br />
<br /></div>
</div>
<div class="blogger-post-footer">http://feeds.feedburner.com/nileshpatel</div>Anonymoushttp://www.blogger.com/profile/01763267761385942403noreply@blogger.com19tag:blogger.com,1999:blog-1287795775229348571.post-28809851558505613302015-08-08T00:41:00.001-07:002015-08-08T00:43:01.854-07:00Google Panda 4.2 Is Here; Slowly Rolling Out After Waiting Almost 10 Months<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
<h2 class="subhead" itemprop="alternativeHeadline">
<span style="font-weight: normal;">Google says a Panda refresh began this weekend but will take months to fully roll out.</span></h2>
</div>
<div class="separator" style="clear: both; text-align: justify;">
<a href="http://searchengineland.com/figz/wp-content/seloads/2015/02/google-panda-cop1-fade-ss-1920-800x450.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://searchengineland.com/figz/wp-content/seloads/2015/02/google-panda-cop1-fade-ss-1920-800x450.jpg" height="180" width="320" /></a></div>
<div style="text-align: justify;">
Google tells Search Engine Land that it pushed out a Google Panda refresh this weekend.<br />
<br />
Many of you may not have noticed because this rollout is happening incredibly slowly. In fact, Google says the update can take months to fully roll out. That means that although the Panda algorithm is still site-wide, some of your Web pages might not see a change immediately.<br />
<br />
The last time we had an official Panda refresh was almost 10 months ago: Panda 4.1 happened on September 25, 2014. That was the 28th update, but I would coin this the 29th or 30th update, since we saw small fluctuations in October 2014.<br />
<br />
As far as I know, very few webmasters noticed a Google update this weekend. That is how it should be, since this Panda refresh is rolling out very slowly.<br />
<br />
Google said this affected about 2%–3% of English language queries.<br />
<h2>
<br />New Chance For Some, New Penalty For Others</h2>
<br />
The rollout means anyone who was penalized by Panda in the last update has a chance to emerge if they made the right changes. So if you were hit by Panda, you unfortunately won’t notice the full impact immediately but you should see changes in your organic rankings gradually over time.<br />
<br />
This is not how many of the past Panda updates rolled out, where typically you’d see a significant increase or decline in your Google traffic more quickly.<br />
<br />
Panda Update 30 AKA Panda 4.2, July 18, 2015 (2–3% of queries were affected; confirmed, announced)<br />
<br />
For More Info about <a href="http://searchengineland.com/google-panda-4-2-is-here-slowly-rolling-out-after-waiting-almost-10-months-225850" target="_blank">Google Panda 4.2</a><br />
<br /></div>
</div>
<div class="blogger-post-footer">http://feeds.feedburner.com/nileshpatel</div>Anonymoushttp://www.blogger.com/profile/01763267761385942403noreply@blogger.com7tag:blogger.com,1999:blog-1287795775229348571.post-63687963634103887832015-05-20T05:31:00.000-07:002015-05-20T05:33:46.437-07:00Penalised by Google? Here are 11 reasons why and how to recover<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
Search engines become smarter all the time. Google is constantly
improving its algorithms in order to give users the highest quality
content and the most accurate information.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Algorithms follow rules. Uncovering those rules – and taking advantage
of them – has been the goal of anyone who wants their website to rank
highly. But when Google finds out that websites owners have been
manipulating the rules, they take action, by issuing those websites with
a penalty. The penalty usually means a drop in rankings, or even an
exclusion from Google’s index.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
As a website owner you sometimes know which rule you’ve broken. But for
many it’s hard to work out. Read our guide below to find out where
you’ve gone wrong and what you can do about it.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b><span style="color: #0b5394; font-family: Arial, Helvetica, sans-serif;">Table of contents</span></b></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<a href="https://www.123-reg.co.uk/blog/seo-2/penalised-by-google-here-are-11-reasons-why-and-how-to-recover/#item_1"><span style="color: #3d85c6;">What is a Google penalty?</span></a></div>
<div style="text-align: justify;">
<span style="color: #3d85c6;"><br /></span></div>
<div style="text-align: justify;">
<a href="https://www.123-reg.co.uk/blog/seo-2/penalised-by-google-here-are-11-reasons-why-and-how-to-recover/#item_2"><span style="color: #3d85c6;">How to tell if you’ve been penalised</span></a></div>
<div style="text-align: justify;">
<span style="color: #3d85c6;"><br /></span></div>
<div style="text-align: justify;">
<a href="https://www.123-reg.co.uk/blog/seo-2/penalised-by-google-here-are-11-reasons-why-and-how-to-recover/#item_3"><span style="color: #3d85c6;">What caused the penalty?</span></a></div>
<ol style="text-align: left;">
<li style="text-align: justify;"><a href="https://www.123-reg.co.uk/blog/seo-2/penalised-by-google-here-are-11-reasons-why-and-how-to-recover/#item_3_1"><span style="color: #3d85c6;">Buying or selling links that pass PageRank</span></a></li>
<li style="text-align: justify;"><a href="https://www.123-reg.co.uk/blog/seo-2/penalised-by-google-here-are-11-reasons-why-and-how-to-recover/#item_3_2"><span style="color: #3d85c6;">Excessive link exchange</span></a></li>
<li style="text-align: justify;"><a href="https://www.123-reg.co.uk/blog/seo-2/penalised-by-google-here-are-11-reasons-why-and-how-to-recover/#item_3_3"><span style="color: #3d85c6;">Large-scale article marketing or guest posting campaigns</span></a></li>
<li style="text-align: justify;"><a href="https://www.123-reg.co.uk/blog/seo-2/penalised-by-google-here-are-11-reasons-why-and-how-to-recover/#item_3_4"><span style="color: #3d85c6;">Using automated programs or services to create links</span></a></li>
<li style="text-align: justify;"><a href="https://www.123-reg.co.uk/blog/seo-2/penalised-by-google-here-are-11-reasons-why-and-how-to-recover/#item_3_5"><span style="color: #3d85c6;">Text advertisements that pass PageRank</span></a></li>
<li style="text-align: justify;"><a href="https://www.123-reg.co.uk/blog/seo-2/penalised-by-google-here-are-11-reasons-why-and-how-to-recover/#item_3_6"><span style="color: #3d85c6;">Advertorials or native advertising where payment is received for articles that include links</span></a></li>
<li style="text-align: justify;"><a href="https://www.123-reg.co.uk/blog/seo-2/penalised-by-google-here-are-11-reasons-why-and-how-to-recover/#item_3_7"><span style="color: #3d85c6;">Links with optimized anchor text in articles or press releases</span></a></li>
<li style="text-align: justify;"><a href="https://www.123-reg.co.uk/blog/seo-2/penalised-by-google-here-are-11-reasons-why-and-how-to-recover/#item_3_8"><span style="color: #3d85c6;">Low-quality directory or bookmark site links</span></a></li>
<li style="text-align: justify;"><a href="https://www.123-reg.co.uk/blog/seo-2/penalised-by-google-here-are-11-reasons-why-and-how-to-recover/#item_3_9"><span style="color: #3d85c6;">Keyword-rich, hidden or low-quality links embedded in widgets</span></a></li>
<li style="text-align: justify;"><a href="https://www.123-reg.co.uk/blog/seo-2/penalised-by-google-here-are-11-reasons-why-and-how-to-recover/#item_3_10"><span style="color: #3d85c6;">Widely distributed links in the footers or templates of various sites</span></a></li>
<li style="text-align: justify;"><a href="https://www.123-reg.co.uk/blog/seo-2/penalised-by-google-here-are-11-reasons-why-and-how-to-recover/#item_3_11"><span style="color: #3d85c6;">Forum comments with optimised links in the post or signature</span></a></li>
</ol>
<div style="text-align: justify;">
<a href="https://www.123-reg.co.uk/blog/seo-2/penalised-by-google-here-are-11-reasons-why-and-how-to-recover/#item_4"><span style="color: #3d85c6;">Collecting the necessary data</span></a></div>
<div style="text-align: justify;">
<a href="https://www.123-reg.co.uk/blog/seo-2/penalised-by-google-here-are-11-reasons-why-and-how-to-recover/#item_5"><span style="color: #3d85c6;">Contacting webmasters</span></a></div>
<div style="text-align: justify;">
<a href="https://www.123-reg.co.uk/blog/seo-2/penalised-by-google-here-are-11-reasons-why-and-how-to-recover/#item_6"><span style="color: #3d85c6;">The disavow file</span></a></div>
<div style="text-align: justify;">
<a href="https://www.123-reg.co.uk/blog/seo-2/penalised-by-google-here-are-11-reasons-why-and-how-to-recover/#item_7"><span style="color: #3d85c6;">The Reconsideration Request</span></a></div>
<div style="text-align: justify;">
<a href="https://www.123-reg.co.uk/blog/seo-2/penalised-by-google-here-are-11-reasons-why-and-how-to-recover/#item_8"><span style="color: #3d85c6;">How to avoid a future Google penalty</span></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b><span style="color: #0b5394; font-family: Arial, Helvetica, sans-serif;">What is a Google penalty?</span></b></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Google has been tweaking and improving its ranking algorithms since end
of year 2000. That’s when it released its toolbar extension and when <a href="https://www.123-reg.co.uk/blog/search-engines/what-is-google-pagerank-and-does-it-matter/" target="_blank""><span style="color: #3d85c6;">PageRank</span></a> was released in a usable form.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Since then, Google continued to work on the quality of search results it
showed to users as a result of their search queries. With time, the
search engine giant began to remove poor quality content in favour of
high quality, relevant information which it would move to the top of the
SERPs. And this is when penalties started rolling in.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Next was the Penguin update which was rolled out in 2012 and hit more
than 1 in 10 search results. These algorithm changes have forced site
owners to rethink their SEO and content strategies to comply with
Google’s quality requirements.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b><span style="color: #0b5394; font-family: Arial, Helvetica, sans-serif;">How to tell if you’ve been penalised</span></b></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
To discover the reasons you might have been penalised, you can watch this video and <a href="https://www.123-reg.co.uk/blog/seo-2/penalised-by-google-here-are-11-reasons-why-and-how-to-recover/#item_3"><span style="color: #3d85c6;">skip to the next section</span></a>, or just keep reading.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/cVXCbRV2rDo?list=PLsS2ldPTuknaYIng-QuWhf92CiqH2l88N" width="560"></iframe></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
A penalty can be either automatic or manual. With manual penalties,
you’ll probably be notified that you’ve been doing something wrong that
needs to be fixed as soon as possible.</div>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: justify;">
<a href="https://www.123-reg.co.uk/blog/wp-content/library/2014/02/1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="152" src="https://www.123-reg.co.uk/blog/wp-content/library/2014/02/1.jpg" width="400" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
However, if the cause is a change of the algorithm, you may not always know you’ve been targeted. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Here are some clues you’ve been penalised by Google:</div>
<div>
<ul style="text-align: left;">
<li style="text-align: justify;">Your site isn’t ranking well not even for your brand name. That’s
the most obvious clue as your site should always rank well on that one
keyword.</li>
<li style="text-align: justify;">If you’ve been on page one of Google’s search results and are dropping to page two or three without having made any changes.</li>
<li style="text-align: justify;">Your site has been removed from Google’s cached search results from one day to another.</li>
<li style="text-align: justify;">You get no results when you run a site search (eg: site:yourdomain.co.uk keyword).</li>
<li style="text-align: justify;">You notice a big drop in organic traffic in your Google Analytics (or
any other monitoring tool you’re using) especially a few days after a
big Google update.</li>
</ul>
</div>
<div class="separator" style="clear: both; text-align: justify;">
<a href="https://www.123-reg.co.uk/blog/wp-content/library/2014/02/google2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="182" src="https://www.123-reg.co.uk/blog/wp-content/library/2014/02/google2.jpg" width="320" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
If you don’t have access to <a href="https://www.google.com/webmasters/tools/home?hl=en" target="_blank">Webmaster Tools</a> or <a href="http://www.google.com/analytics/" target="_blank">Analytics</a>, you can determine if you’ve been penalised by using one of the following tools:</div>
<div>
<ul style="text-align: left;">
<li style="text-align: justify;">SEMRush – Check if your search engine traffic is decreasing every day
and also if the total number of keywords ranking top 20 is starting to
decrease quickly:</li>
</ul>
<div class="separator" style="clear: both; text-align: justify;">
<a href="https://www.123-reg.co.uk/blog/wp-content/library/2014/02/google3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="85" src="https://www.123-reg.co.uk/blog/wp-content/library/2014/02/google3.jpg" width="400" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<br />
<div>
<ul style="text-align: left;">
<li style="text-align: justify;">SearchMetrics – If your organic visibility has disappeared, then you’ve probably been penalised.</li>
</ul>
<div class="separator" style="clear: both; text-align: justify;">
<a href="https://www.123-reg.co.uk/blog/wp-content/library/2014/02/google4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="132" src="https://www.123-reg.co.uk/blog/wp-content/library/2014/02/google4.jpg" width="400" /></a></div>
<div style="text-align: justify;">
<br /></div>
</div>
</div>
<div style="text-align: justify;">
If you notice one or more of the above factors, then you can be sure
that Google has penalised your site and you need to do something about
it quickly.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b><span style="color: #0b5394; font-family: Arial, Helvetica, sans-serif;">What caused the penalty?</span></b></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
When dealing with a penalty, the first thing you need to do is try to
figure out what caused it – spammy links, over-optimising your content,
etc. Only then can you follow the steps to try to fix it.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
The most common issue is having bad, low quality backlinks pointing to
your site. To find out what links Google considers to be “bad
backlinks”, check out <a href="https://support.google.com/webmasters/answer/66356?hl=en" target="_blank">Google’s Webmaster Guidelines on Link Schemes</a>.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>1. Buying or selling links that pass PageRank</b></div>
<div style="text-align: justify;">
<b><br /></b></div>
<div style="text-align: justify;">
These backlinks are considered one of the worst type of links and
they’re the main reason why many large websites have received a penalty.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Although money doesn’t necessarily have to exchange hands, a paid
backlink can also refer to offering goods or services in return for a
link back and even sending free products without specifically asking the
customers for a link back to your site.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
A good example of that is the Interflora incident.</div>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: justify;">
<a href="https://www.123-reg.co.uk/blog/wp-content/library/2014/02/google5.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="145" src="https://www.123-reg.co.uk/blog/wp-content/library/2014/02/google5.jpg" width="400" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
The flower company sent out bouquets to make their customers feel better
after a hard day’s work. Happy to receive the surprise, some of the
customers wrote about the gesture on their own blogs/websites and linked
back to the flower company. While you’d think this was just a very nice
way of strengthening the relationship with their customers, Google
tagged it as a marketing technique of buying links and penalised
Interflora as a result.</div>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: justify;">
<a href="https://www.123-reg.co.uk/blog/wp-content/library/2014/02/google6.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="242" src="https://www.123-reg.co.uk/blog/wp-content/library/2014/02/google6.jpg" width="400" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>2. Excessive link exchange</b></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
It’s common for company websites that are part of the same group to link
to each other. This is why Google declared war only on link exchange
done in excess. This is an old technique of getting backlinks as a
webmaster would get a backlink easier from a site owner if they also
returned the favour.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>3. Large-scale article marketing or guest posting campaigns</b></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
There are numerous websites out there that are accepting article
submissions. So webmasters took advantage and started getting backlinks
by writing random articles and finding a way to add their own link.</div>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: justify;">
<a href="https://www.123-reg.co.uk/blog/wp-content/library/2014/02/google7.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="127" src="https://www.123-reg.co.uk/blog/wp-content/library/2014/02/google7.jpg" width="400" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
However these articles were of very low quality which is why Google
decided to take action against those sites that were publishing articles
just for the sake of the backlinks.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Guest blogging was recently added on the list of don’ts mainly because
it has quickly become a form of spam. Webmasters keep sending emails to
all sorts of websites asking to submit their articles in exchange for a
link. Sounds a lot like all the other spam email you never asked for but
keep receiving, doesn’t it? And it works the other way around too.
Webmasters that manage many blogs found guest blogging to be a good way
to make money:</div>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: justify;">
<a href="https://www.123-reg.co.uk/blog/wp-content/library/2014/02/google8.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="172" src="https://www.123-reg.co.uk/blog/wp-content/library/2014/02/google8.jpg" width="400" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>4. Using automated programs or services to create links</b></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
There are many tools used by black hat SEOs to create automated links,
such as ScrapeBox and Traffic Booster, but the most common tool is the
article spinner. In order to get content to add links, the spinner
helped webmasters get various pieces of content on the same subject
without having to pay someone to write them.</div>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: justify;">
<a href="https://www.123-reg.co.uk/blog/wp-content/library/2014/02/google9.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://www.123-reg.co.uk/blog/wp-content/library/2014/02/google9.jpg" width="337" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
With such poor quality content around a link, it’s easy for Google to
realise this cannot in any way be considered a natural and earned
backlink.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>5. Text advertisements that pass PageRank</b></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
These types of links are created by matching a word to an advertisement.
In the example below, the article is about banks in general but when
you hoover over the word “bank” you get an ad to a specific business.</div>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: justify;">
<a href="https://www.123-reg.co.uk/blog/wp-content/library/2014/02/google10.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="150" src="https://www.123-reg.co.uk/blog/wp-content/library/2014/02/google10.jpg" width="400" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Since the presence of that business link is unnatural, this is one of the types of links that Google doesn’t like.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>6. Advertorials or native advertising where payment is received for articles that include links</b></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
There are many websites out there filled with articles about various
products and each article has at least one link pointing to an
e-commerce website. The quality of the articles is rather low because
the sole purpose is to just create enough content around a link.</div>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: justify;">
<a href="https://www.123-reg.co.uk/blog/wp-content/library/2014/02/google11.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="230" src="https://www.123-reg.co.uk/blog/wp-content/library/2014/02/google11.jpg" width="400" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>7. Links with optimized anchor text in articles or press releases</b></div>
<div style="text-align: justify;">
<b><br /></b></div>
<div style="text-align: justify;">
Similar to the previous one with the exception that instead of
contacting someone who has a website dedicated to building backlinks in
exchange for money, these links are added to articles and press releases
that get distributed over the internet through PR websites and free
article submission websites.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
There are many wedding rings on the market. If you want to have a
wedding, you will have to pick the best ring. You will also need to buy
flowers and a wedding dress.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>8. Low-quality directory or bookmark site links</b></div>
<div style="text-align: justify;">
<b><br /></b></div>
<div style="text-align: justify;">
Directories used to play an important role and represented an online
phonebook for websites. It was easier to find a website searching for it
by category. As search engine advanced, the need for these structured
directories decreased to the point where these are now being used for
link building purposes only.</div>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: justify;">
<a href="https://www.123-reg.co.uk/blog/wp-content/library/2014/02/google12.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://www.123-reg.co.uk/blog/wp-content/library/2014/02/google12.jpg" width="373" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>9. Keyword-rich, hidden or low-quality links embedded in widgets</b></div>
<div style="text-align: justify;">
<b><br /></b></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://www.123-reg.co.uk/blog/wp-content/library/2014/02/google13.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: justify;"><img border="0" src="https://www.123-reg.co.uk/blog/wp-content/library/2014/02/google13.jpg" /></a></div>
<div style="text-align: justify;">
<b><br /></b></div>
<div style="text-align: justify;">
The best example is Halifax, the first bank that Google has hit. They
had these mortgage calculators embedded on various irrelevant websites
just for the backlink.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>10. Widely distributed links in the footers or templates of various sites</b></div>
<div style="text-align: justify;">
<b><br /></b></div>
<div style="text-align: justify;">
Sitewide backlinks are to be avoided at all costs especially if the
links are on websites that are in no way related to your linked website.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
If you place a link in the header, footer or sidebar of a website, that
link will be visible on all its web pages so don’t link to a website
that you don’t consider to be relevant for your entire content.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Most common footer links are either a web developer credit or a “Powered
by” link where you mention your CMS or hosting provider (see the
example below). There are also free templates out there that have a link
in the footer and most people never get that link out.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Sidebar links are usually Partner links or blogrolls. Since the word
“Partner” usually means that goods or services have been exchanged, this
can be considered a paid link so make sure to always use nofollow. As
for other related blogs, if they are indeed related, there should be no
issue but if your list has links to ecommerce websites or you’re using
affiliate links, you might want to nofollow those.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>11. Forum comments with optimised links in the post or signature</b></div>
<div style="text-align: justify;">
<b><br /></b></div>
<div style="text-align: justify;">
Adding a signature link is an old link building technique and one of the
easiest ways of getting a link. It has also been done through blog
commenting. If you leave a comment on a forum or blog, make sure the
answer is not only helpful and informative but also relevant to the
discussion. If you add a link, it should point to a page that is also
relevant to your answer and the discussion.</div>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: justify;">
<a href="https://www.123-reg.co.uk/blog/wp-content/library/2014/02/google15.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="365" src="https://www.123-reg.co.uk/blog/wp-content/library/2014/02/google15.jpg" width="400" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b><span style="color: #0b5394;"><br /></span></b>
<b><span style="color: #0b5394;">Collecting the necessary data</span></b></div>
<div style="text-align: justify;">
<b><span style="color: #0b5394;"><br /></span></b></div>
<div style="text-align: justify;">
Now that you know how to identify those bad links, let’s see how you can go about finding each and every one of them:</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>1. <a href="https://www.google.com/webmasters/tools/home?hl=en&pli=1" target="_blank"><span style="color: #0b5394;">Webmaster Tools</span></a></b></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
This is where Google shows you details on the backlinks it has indexed.
It should be your starting point in cleaning up your backlink profile as
it shows you how many backlinks each website is sending your way. This
is how you can find most of your site wide links – mark them down as
such.</div>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: justify;">
<a href="https://www.123-reg.co.uk/blog/wp-content/library/2014/02/google16.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://www.123-reg.co.uk/blog/wp-content/library/2014/02/google16.jpg" width="203" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
2. <b><span style="color: #0b5394;"><a href="https://ahrefs.com/" rel="nofollow" target="_blank">Ahrefs</a>, <a href="http://www.majesticseo.com/" rel="nofollow" target="_blank">Majestic SEO</a>, <a href="http://www.linkdetox.com/" rel="nofollow" target="_blank">Link Detox</a>, <a href="http://www.opensiteexplorer.org/" rel="nofollow" target="_blank">Open Site Explorer</a></span><span style="color: #3d85c6;"> – Your choice</span></b></div>
<div style="text-align: justify;">
<b><span style="color: #3d85c6;"><br /></span></b></div>
<div style="text-align: justify;">
Depending on how many backlinks you have, you will probably need to pay for a good backlink checker tool.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Of course there are also free tools such as <a href="http://www.backlinkwatch.com/" rel="nofollow" target="_blank">BackLinkWatch</a> and <a href="http://www.analyzebacklinks.com/" rel="nofollow" target="_blank">AnalyzeBacklinks</a> that you can use if you don’t have millions of backlinks in your profile.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
The idea is to gather links from as many sources as possible as each
tool has its own crawler and can discover different backlinks. So, to
ensure you find as many as possible, it is indicated that you use
various tools.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Next get all the reports in one file, remove the duplicates and see how
many links you’re left with. You can sort the remaining links by URL
(coming from the same domain) to find the ones that are sitewide, by
anchor text (to find the exact-match anchors or “money keywords”) or by
any other type of data that those tools provide such as discovery date,
on-page placement and link type.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
If you paid for links in the past or engaged in any of the link schemes
Google frowns upon, try to find all the websites that still have your
links by using a footprint. For instance, if you created website
templates that you’ve distributed for free but have added a “Created by
MyCompany” link in the footer, use the link’s anchor to find all the
websites out there that have used your template.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
If you’ve got a penalty but haven’t paid for links or engaged in any of
the link schemes, check if your links might be considered spammy because
of the websites they’re found on.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Not sure what spammy links are? Well, there’s no better classifier than
your own eye so if you want to check a potential bad site your link is
on, ask yourself:</div>
<div>
<ul style="text-align: left;">
<li style="text-align: justify;">Does the site look like spam – low quality or duplicate content, no structure, no contact page, loads of outbound links?</li>
<li style="text-align: justify;">Does your link and anchor text look like it belongs on the site?</li>
<li style="text-align: justify;"></li>
<li style="text-align: justify;">Are there toxic links on the site – Gambling, Viagra etc.?</li>
<li style="text-align: justify;">Does the site look like it sells links – e.g. loads of anchor text rich sidebars and site-wide links?</li>
</ul>
<div style="text-align: justify;">
If the answer is yes to any of the above questions, then your link should not be there.</div>
</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
When you go through the links, try to take notes and write down as much information as possible for each bad backlink.</div>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: justify;">
<a href="https://www.123-reg.co.uk/blog/wp-content/library/2014/02/google17.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="64" src="https://www.123-reg.co.uk/blog/wp-content/library/2014/02/google17.jpg" width="640" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b><span style="color: #0b5394; font-family: Arial, Helvetica, sans-serif;"><br /></span></b></div>
<div style="text-align: justify;">
<b><span style="color: #0b5394; font-family: Arial, Helvetica, sans-serif;">Contacting webmasters</span></b></div>
<div style="text-align: justify;">
<b><span style="color: #0b5394; font-family: Arial, Helvetica, sans-serif;"><br /></span></b></div>
<div style="text-align: justify;">
When you’ve checked every bad link and have all the information you
need, start contacting every webmaster and ask them to remove or
nofollow your links. Keep a copy of the email threads for each website
as you will need to show proof that you have tried to clean up the bad
links.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
If a contact email is not present on their site, look for a contact
form. If that is not available, try a WHOIS for that domain. If they’re
using private registration then just mark it down as a no contact.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
To make the process easier and save some time, here are a couple of automated email tools you could use:</div>
<div>
<ul style="text-align: left;">
<li style="text-align: justify;">rmoov (Free to $99/month) – This tool helps you identify contacts,
created and sends emails, follows up with reminders and reports on
results.</li>
<li style="text-align: justify;">Link Cleanup and Contact from SEOGadget (free) – Download the bad links
from Google Webmaster Tools and upload them into the tool. SEOGadget
then shows you the anchor text and site contact details (email, Twitter,
LinkedIn).</li>
<li style="text-align: justify;"></li>
<li style="text-align: justify;">Remove’em ($249 per domain) – This solution combines suspicious link discovery with comprehensive email and tracking tools.</li>
</ul>
<div style="text-align: justify;">
Be very persistent. If you’ve sent out emails and didn’t get a response,
send follow-up emails after a couple of days. Even if you’re desperate
to get the penalty lifted, keep in mind that those webmasters don’t owe
you a thing and unless you’re polite and patient, you’re not going to
get what you’re after.</div>
</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Be organised. Create an online Google spreadsheet where you add your Excel list and also new columns to show:</div>
<div>
<ul style="text-align: left;">
<li style="text-align: justify;">The date of the first email</li>
<li style="text-align: justify;">Response to first email</li>
<li></li>
<li style="text-align: justify;">Links Status after first email</li>
<li style="text-align: justify;">The date of the second email</li>
<li></li>
<li style="text-align: justify;">Response to second email</li>
<li style="text-align: justify;">Link Status after second email</li>
<li style="text-align: justify;">The date of the third email</li>
<li style="text-align: justify;">Response to third email</li>
<li style="text-align: justify;">Link status after third email</li>
</ul>
<div style="text-align: justify;">
If you don’t get a reply from a webmaster after three emails, they’ll probably never reply so it might be time to give up.</div>
</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Add a column for the email threads. Copy/Paste the entire email
discussion between you and a webmaster in an online Google doc and use
its link in your main worksheet. Make sure to set the Sharing options to
“Anyone with the link” so the Google Webspam team members can access
these documents.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
When you’re done, your online document should look something like this:</div>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: justify;">
<a href="https://www.123-reg.co.uk/blog/wp-content/library/2014/02/google18.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="27" src="https://www.123-reg.co.uk/blog/wp-content/library/2014/02/google18.jpg" width="400" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b><span style="color: #0b5394; font-family: Arial, Helvetica, sans-serif;">The disavow file</span></b></div>
<div style="text-align: justify;">
<b><span style="color: #0b5394; font-family: Arial, Helvetica, sans-serif;"><br /></span></b></div>
<div style="text-align: justify;">
After you’ve finished contacting all the websites, you’re now left with
the ones that haven’t replied, asked for money to remove the link or
with no contact details.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
You should take these websites and add them to the disavow file.</div>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: justify;">
<a href="https://www.123-reg.co.uk/blog/wp-content/library/2014/02/google19.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="161" src="https://www.123-reg.co.uk/blog/wp-content/library/2014/02/google19.jpg" width="400" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
You can add individual pages from a domain or the entire domain itself.
Since it’s not likely that a webmaster would create a bad link from one
page and a good link from another page pointing to your site, you’re
safer just disavowing the entire domain.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Use hashtags if you want to add comments such as:</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
# The owners of the following websites asked for money in order to remove my link.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
# These are websites that automatically scrape content and they’ve also scraped my website with links and all.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
# The webmasters of these websites never replied to my repeated emails.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
URLs are added as they are and domains are added by using
“domain:domain-name.com” to specify that you’re disavowing all the links
that come from a specific domain.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
This should be a simple .txt file (you can use Notepad). When you’re done, go to Webmaster Tools and upload it.</div>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: justify;">
<a href="https://www.123-reg.co.uk/blog/wp-content/library/2014/02/google20.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://www.123-reg.co.uk/blog/wp-content/library/2014/02/google20.jpg" width="400" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
If you need to add more sites to an already submitted disavow file, you
will need to upload a new file which will overwrite the existing one –
so make sure the disavowed domains from your first list are also copied
in your second list.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Be very careful when using the disavow file. Don’t add full domains such
as WordPress or Blogger.com just because you had links from a subdomain
created on one of these platforms.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Also, add a domain to the disavow file only after you have tried your
very best to remove the link (and can show proof you’ve tried). Google
isn’t happy for you to renounce the link juice from certain websites, it
wants to see that you’ve also tried your best to clean up the internet
of all of your spammy links.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b><span style="color: #0b5394; font-family: Arial, Helvetica, sans-serif;">The Reconsideration Request</span></b></div>
<div style="text-align: justify;">
<b><span style="color: #0b5394; font-family: Arial, Helvetica, sans-serif;"><br /></span></b></div>
<div style="text-align: justify;">
When you have the final status for every website that sent a bad link to
you and have also submitted your disavow file, it’s time to send Google
an apology letter also known as a Reconsideration Request.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
You can do this from Webmaster Tools:</div>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: justify;">
<a href="https://www.123-reg.co.uk/blog/wp-content/library/2014/02/google21.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="176" src="https://www.123-reg.co.uk/blog/wp-content/library/2014/02/google21.jpg" width="400" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
There is a 500 word and 2.850 character (including spaces) limit so use
this space wisely to explain what actions you’ve taken to try and clean
up your site.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Things that you should include:</div>
<div>
<ul style="text-align: left;">
<li></li>
<li style="text-align: justify;">If you paid for links, then name the SEO agency you worked with to acquire links or any other similar information.</li>
<li style="text-align: justify;">What type of bad links you found in your profile such as sitewide links, comment spam and so on.</li>
<li style="text-align: justify;">What actions you’ve taken to make sure no more bad links will be created
such as training employees to not buy or build links, retracting any
free templates that had links in them, adding nofollow to the links in
the widgets you provide.</li>
<li style="text-align: justify;">Link to the Google Online Spreadsheet where you’ve documented your
efforts of contacting webmasters and taking down links. Make sure these
documents are shared with anyone that has the link.</li>
<li style="text-align: justify;">Link to an online spreadsheet where you have a copy of the disavow file you’ve submitted.</li>
<li style="text-align: justify;">Confirmation of reading the Webmaster Guidelines, understanding them and following them from now on.</li>
</ul>
<div style="text-align: justify;">
If you haven’t managed to clean up all your bad links, Google will reply
and give you examples of other bad links. You will then have to go
through the remaining links again using all the tools available and see
what other websites there are now after you’ve cleaned up most of the
other bad links.</div>
</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Every month more than 400,000 manual actions are applied by Google and
every month the search engine giant processes 20,000 reconsideration
requests. Some of these reconsiderations are not the first ones sent out
by webmasters.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Don’t get discouraged if you don’t get your penalty removed on your
first try. Not many manage to do so. Just go back and repeat the process
until you manage to remove all the bad links from your profile.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b><span style="color: #0b5394; font-family: Arial, Helvetica, sans-serif;">How to avoid a future Google penalty</span></b></div>
<div style="text-align: justify;">
<b><span style="color: #0b5394; font-family: Arial, Helvetica, sans-serif;"><br /></span></b></div>
<div style="text-align: justify;">
Even if your site hasn’t been penalised, don’t take a chance – go
through the guide and identify your bad links. You can follow every step
down to sending the Reconsideration Request. Since there’s no penalty
message, there is no need for this.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
You can disavow the domains that are sending bad links to your site. You
should try to contact these websites first and always save every form
of communication you had with the webmasters.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
If a penalty follows, you’ll already have proof that you’ve started to clean up your site.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
For More Info about <a href="https://www.123-reg.co.uk/blog/seo-2/penalised-by-google-here-are-11-reasons-why-and-how-to-recover/" target="_blank">Penalised by Google? Here are 11 reasons why and how to recover</a></div>
<div style="text-align: justify;">
<br /></div>
</div>
<div class="blogger-post-footer">http://feeds.feedburner.com/nileshpatel</div>Anonymoushttp://www.blogger.com/profile/01763267761385942403noreply@blogger.com11tag:blogger.com,1999:blog-1287795775229348571.post-3911854659839918302015-05-20T04:26:00.000-07:002015-05-20T04:32:01.860-07:00Google Penguin 3.0 is coming and here’s what to do to prepare<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<em>Update: Google Penguin 3.0 was launched on October 17th. As
predicted, the company confirmed the update would help sites that have
cleaned up bad link profiles in response to previous versions of
Penguin. Owners of sites that haven’t recovered or have
been adversely affected by Penguin 3.0 should follow the steps outlined
below.</em><br />
<br />
There is rarely a dull moment in the world of search engine optimisation
(SEO). Haven’t you heard? A huge Google algorithm change is on the way.
<em>Scary.</em><i><br /></i>Last month, <a href="http://www.webpronews.com/google-admits-penguin-needs-to-be-refreshed-more-quickly-is-working-on-that-2014-09" rel="nofollow">Google said</a> a new Penguin update would likely be launched before the end of the year, and now it looks like <a href="http://searchengineland.com/google-penguin-refresh-may-come-early-next-week-204891" rel="nofollow">it may be here this week</a>.<br />
<br />
Google’s Gary Illyes, Webmaster Trends Analyst and Search Quality Engineer, said at <a href="http://searchmarketingexpo.com/east/" rel="nofollow">Search Marketing Expo East </a>that
Google “may” be launching a Penguin algorithm refresh sometime this
week, which he described as “a large rewrite of the algorithm”. Also,
Barry Schwartz from Search Engine Land believes that this next update
will be all good news and that it could make webmaster’s life a bit
easier.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Understanding the major implications of these updates is critical to
search performance, so today we’ll talk you through the upcoming release
of Google’s Penguin 3.0 update, what it is, how it can affect your
website and rankings and what you can do to prepare for its release.<br />
<br />
<b><span style="color: #378fca;">What is Penguin 3.0 all about?</span></b><br />
<br />
Over the past few weeks, Google Webmaster Trends Analyst John Mueller has been actively discussing:</div>
<ul style="text-align: left;">
<li style="text-align: justify;">The imminent and long-anticipated Penguin update</li>
<li style="text-align: justify;">Google’s efforts to make its algorithm refreshes rollout quicker</li>
<li style="text-align: justify;">Helping websites to recover faster from ranking penalties</li>
</ul>
<div>
<div style="text-align: justify;">
In a Google Webmaster Central hangout on September 12<sup>th</sup>, Mueller confirmed that the new Penguin update would roll out in 2014. In the video he said:</div>
<ul style="text-align: left;">
<li style="text-align: justify;">Google is working on a “solution that generally refreshes faster” specifically talking about Penguin.</li>
<li style="text-align: justify;">He mentioned that “we are trying to speed things up” around Penguin.</li>
<li style="text-align: justify;">He also admitted that “our algorithms don’t reflect that in a reasonable
time”, referring to webmasters’ efforts to clean up the issues around
their sites being impacted by Penguin.</li>
</ul>
<div style="text-align: justify;">
<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/SueY_ea4D9k" width="560"></iframe></div>
</div>
<div style="text-align: justify;">
<br /></div>
<div>
<div style="text-align: justify;">
As you can probably tell from all the buzz on the web, Penguin 3.0 is
expected to be a major update that will hopefully enable Google to run
the algorithm more frequently. This would mean that those impacted by an
update won’t have to wait too long before seeing a refresh.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
In other words, those who have taken measures to clean up their backlink
profiles should (in theory) be able to recover more quickly than in the
past.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Here’s <a href="https://www.youtube.com/watch?v=AQOVfigFk_4#t=2097" rel="nofollow">what Mueller said</a> in a previous Google hangout on September 8:</div>
<div style="text-align: justify;">
<em></em><br /></div>
<div style="text-align: justify;">
<em><em>“That’s something where we’re trying to kind of speed things up
because we see that this is a bit of a problem when webmasters want to
fix their problems, they actually go and fix these issues but our
algorithms don’t reflect that in a reasonable time, so that’s something
where it makes sense to try to improve the speed of our algorithms
overall.”</em></em><br />
<span style="color: #378fca;"><b><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></b></span>
<span style="color: #378fca;"><b><span style="font-family: Arial, Helvetica, sans-serif;">Can a site recover from ranking penalties without an algorithm refresh?</span></b></span><br />
<br />
A day after the September 8 Google+ Hangout, Mueller replied to <a href="https://productforums.google.com/forum/?hl=en#%21category-topic/webmasters/uSnoKBTIvdU">a post in the Webmaster Central Help Forum</a>, stating that while <em>a Penguin refresh is required for an affected site to recover</em>, it is possible for webmasters to improve their site rankings without a Penguin update.</div>
</div>
<div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
With Google using <a href="http://backlinko.com/google-ranking-factors">over 200 factors in crawling, indexing and ranking</a>,
Mueller said that if webmasters do their best to clean up site issues
and focus on having a high-quality site rather than on individual
factors of individual algorithms they may see changes even before that
algorithm or its data is refreshed.</div>
<div style="text-align: justify;">
<em></em><br /></div>
<div style="text-align: justify;">
<em><em>“I know it can be frustrating to not see changes after spending a
lot of time to improve things. In the meantime, I’d really recommend not
focusing on any specific aspect of an algorithm, and instead making
sure that your site is (or becomes) the absolute best of its kind by
far,” Mueller recommended.</em></em><br />
<br />
In the thread, <em>“</em>Has Google ever definitively stated that it is possible to recover from Penguin?<em>“</em> Mueller replied: “<strong>Yes</strong>,
assuming the issues are resolved in the meantime, with an update of our
algorithm or its data, it will no longer be affecting your site.”</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
That’s also all the more reason for webmasters to welcome this next update with open arms.<br />
<br />
<span style="color: #378fca;"><b><span style="font-family: Arial, Helvetica, sans-serif;">The history of Penguin</span></b></span><br />
<br />
Google launched the <a href="https://www.123-reg.co.uk/blog/search-engines/2012-google-updates-what-were-the-major-updates-in-seo/">Penguin update</a> in April 2012 and Penguin 3.0 would be the 6<sup>th</sup> refresh. The purpose of Penguin is to uncover spammy backlink profiles and punish sites that are violating <a href="https://support.google.com/webmasters/answer/35769?hl=en#3">Google’s quality guidelines</a> by lowering their rankings in its search engine results.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Google launched the <a href="https://www.123-reg.co.uk/blog/search-engines/2012-google-updates-what-were-the-major-updates-in-seo/">Penguin update</a> in April 2012 and Penguin 3.0 would be the 6<sup>th</sup> refresh. The purpose of Penguin is to uncover spammy backlink profiles and punish sites that are violating <a href="https://support.google.com/webmasters/answer/35769?hl=en#3">Google’s quality guidelines</a> by lowering their rankings in its search engine results.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Overall, what Google is trying to do is to catch and penalise websites
that are trying to rank higher in its search results through:</div>
<ul style="text-align: left;">
<li style="text-align: justify;">Keyword stuffing meaning loading a webpage with the same words or phrases so much that is sounds unnatural</li>
<li style="text-align: justify;">Low quality backlinks, often generated using automated software</li>
<li style="text-align: justify;">A large numbers of links optimised using the exact same anchor text</li>
<li style="text-align: justify;">Excessive link exchange</li>
<li style="text-align: justify;">Forum comments with links added in the signature</li>
<li style="text-align: justify;">And various other <a href="https://support.google.com/webmasters/answer/66356?hl=en&ref_topic=6001971">link schemes</a>.</li>
</ul>
<div>
<div style="text-align: justify;">
Penguin focuses on the link-related aspects of this list.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Here’s a timeline of the previous Penguin updates:</div>
<ul style="text-align: left;">
<li style="text-align: justify;">Penguin 1.0 – April 24 2012 (affected 3.1% of searches)</li>
<li style="text-align: justify;"></li>
<li style="text-align: justify;">Penguin 1.2 – May 26 2012 (affected 0.1% of searches)</li>
<li style="text-align: justify;">Penguin 1.3 – October 5, 2012 (affected 0.3% of searches)</li>
<li style="text-align: justify;"></li>
<li style="text-align: justify;">Penguin 2.0 – May 22, 2013 (affected 2.3% of searches)</li>
<li style="text-align: justify;">Penguin 2.1 – October 4, 2013 (affected 1% of searches)</li>
<li style="text-align: justify;">Penguin 3 – <em>October 2014? </em></li>
</ul>
<span style="color: #378fca; text-align: justify;"><b><span style="font-family: Arial, Helvetica, sans-serif;">What can you do to clean up your link profile for future updates?</span></b></span><br />
<span style="text-align: justify;"><br /></span>
<span style="text-align: justify;">Google’s Gary Illyes, Webmaster Trends Analyst and Search Quality Engineer, </span><a href="http://searchengineland.com/google-penguin-refresh-may-come-early-next-week-204891" rel="nofollow" style="text-align: justify;">said</a><span style="text-align: justify;">
that if you disavow bad links now or as of about two weeks ago, it may
be too late for this next Penguin refresh. However, he added that since
the Penguin refreshes will be more frequent you should never stop
working on removing bad links.</span><br />
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Google’s Gary Illyes, Webmaster Trends Analyst and Search Quality Engineer, <a href="http://searchengineland.com/google-penguin-refresh-may-come-early-next-week-204891" rel="nofollow">said</a>
that if you disavow bad links now or as of about two weeks ago, it may
be too late for this next Penguin refresh. However, he added that since
the Penguin refreshes will be more frequent you should never stop
working on removing bad links.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
So, here are a few things you can do to prevent your site from getting penalised by a future Penguin update:</div>
<ul style="text-align: left;">
<li><div style="text-align: justify;">
<strong>Do a thorough link clean-up</strong> and remove all <a href="http://moz.com/ugc/what-is-an-unnatural-link-an-in-depth-look-at-the-google-quality-guidelines">unnatural links</a>
pointing to your site. When it comes to Penguin, bad links are usually
the cause of the penalty so make sure you remove as many bad links as
you possibly can and then disavow the rest. Here’s a good article with <a href="http://www.searchenginejournal.com/how-to-remove-unnatural-links-to-your-site-choosing-the-best-solution-after-penguin-2-0/64115/" rel="nofollow">steps to find and remove unnatural links</a>.</div>
<div style="text-align: justify;">
<br /></div>
</li>
<li><div style="text-align: justify;">
<strong>Make sure your disavow file is correct</strong>. <a href="https://support.google.com/webmasters/answer/2648487?hl=en">Find out more about disavowing backlinks</a>.</div>
<div style="text-align: justify;">
<br /></div>
</li>
<li><div style="text-align: justify;">
<strong>Assess the remaining “good” links.</strong> Do you still have
enough valuable links for your site to rank well or do you need to build
some more links? Don’t shy away from <a href="https://www.123-reg.co.uk/blog/search-engines/building-connections-mentions-new-website/">link building campaigns</a>, just make sure that this time you build links on high-quality, relevant, authority sites.</div>
<div style="text-align: justify;">
<br /></div>
</li>
<li><div style="text-align: justify;">
<strong>Other common sense actions to ensure that you have a healthy website</strong>. Read this <a href="http://moz.com/blog/penguins-pandas-and-panic-at-the-zoo">excellent article from Moz</a>
with some great advice on how to ensure your site is healthy and how to
handle life after an algorithm update, whether it’s Penguin, Panda or
any other Google update.</div>
<div style="text-align: justify;">
<br /></div>
</li>
<li style="text-align: justify;"><strong>Don’t treat an algorithmic penalty as a manual penalty. </strong>Keep
in mind that there may be other factors that might be preventing your
site from ranking well, which may not be linked to an algorithmic
penalty like Penguin or Panda. Check out this <a href="http://www.hiswebmarketing.com/reasons-for-traffic-to-drop-other-than-penalty/" rel="nofollow">useful article</a> with the complete list of reasons that may be causing your traffic to drop.</li>
</ul>
<span style="color: #378fca; text-align: justify;"><b><span style="font-family: Arial, Helvetica, sans-serif;">But if you do get hit, what are the signs?</span></b></span><br />
<span style="text-align: justify;"><br /></span>
<span style="text-align: justify;">Since this is an algorithmic penalty, if your site has been hit by
Penguin, Google will never notify you which means that you will need to
check your site’s traffic, among other things including:</span><br />
<ul style="text-align: left;">
<li style="text-align: justify;">You’re no longer ranking well for that one keyword you should always
rank well for – your brand name. When this happens, it’s a clear sing
you’ve been hit.</li>
<li style="text-align: justify;"></li>
<li style="text-align: justify;">Your site is dropping from page one to page two or three in Google’s search results although you’ve made no changes whatsoever.</li>
<li style="text-align: justify;">Your site has been removed from Google’s cached search results overnight.</li>
<li style="text-align: justify;">You get no results when you run a site search (eg: site:yourdomain.co.uk keyword).</li>
<li style="text-align: justify;">Google Analytics (or any other analytics tool you’re using) is showing a
significant drop in organic traffic a few days after a big Google
update.</li>
</ul>
<div style="text-align: justify;">
Check out our YouTube video on how to tell if you’ve been penalised by Google:</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/cVXCbRV2rDo?list=PLsS2ldPTuknaYIng-QuWhf92CiqH2l88N" width="560"></iframe></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
So, what we recommend is that you monitor your organic traffic closely
for at least two weeks after a Penguin update. If your traffic
dramatically drops during this time, it’s likely due to the update. Also
make sure you keep an eye on Google Webmaster Tools notifications to
see if you have any manual penalties applied to your website.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
If you do discover your site has been penalised, stop what you’re doing
and go fix whatever it is that has caused your site to get hit.<br />
<br />
<span style="color: #378fca;"><b><span style="font-family: Arial, Helvetica, sans-serif;">What can you do to recover?</span></b></span><br />
<br />
If you’ve been penalised by a previous Google update, we’ve got you
covered with an in-depth guide on why your site may have been hit and
what you can do to recover. This guide walks you through 11 reasons that
might have caused your site to get penalised as well as specific steps
to follow to help you recover after you’ve been hit.<br />
<br />
<b><span style="color: #3d85c6; font-family: Arial, Helvetica, sans-serif;">Penalised by Google?</span></b><br />
<br />
<b>Check out our comprehensive guide on</b> <a href="https://www.123-reg.co.uk/blog/seo-2/penalised-by-google-here-are-11-reasons-why-and-how-to-recover/"><strong>reasons why you got penalised and ways to recover</strong></a><strong>. Make sure you bookmark it and use it in the event your site gets hit by a future Google penalty.</strong></div>
<div class="div_blue_bg">
<div style="text-align: justify;">
<br />
<strong></strong></div>
<strong>
</strong>
<br />
<div style="text-align: justify;">
Meanwhile, keep in mind that there are over 200 factors that influence
rankings for a site. It’s not enough to focus on one algorithm and fix
those specific issues but instead <em>look at the bigger picture</em>.
Search engines reward sites that provide searchers with the most
informative, interesting and relevant content for their search queries
and with the best user experience.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
So while it’s ok to prioritise site optimisation and quickly fix certain
issues that may arise, it’s even more important to put your users first
and provide them with the best information and website experience they
can ask for.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
For More Info about <a href="https://www.123-reg.co.uk/blog/search-engines/google-penguin-3-coming-how-to-prepare/" target="_blank">Google Penguin 3.0 is coming and here’s what to do to prepare</a><br />
<br /></div>
</div>
</div>
</div>
</div>
<div class="blogger-post-footer">http://feeds.feedburner.com/nileshpatel</div>Anonymoushttp://www.blogger.com/profile/01763267761385942403noreply@blogger.com2tag:blogger.com,1999:blog-1287795775229348571.post-14668041363769091202014-09-30T22:51:00.001-07:002014-09-30T22:56:37.432-07:00Panda 4.1-Google’s 27th Panda Update-Is Rolling Out<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://searchengineland.com/figz/wp-content/seloads/2014/08/panda-face-ss-1920-800x450.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://searchengineland.com/figz/wp-content/seloads/2014/08/panda-face-ss-1920-800x450.jpg" height="180" width="320" /></a></div>
<div style="text-align: justify;">
Google has announced that the latest version of its <a href="http://searchengineland.com/library/google/google-panda-update">Panda Update</a> — a filter designed to penalize “thin” or poor content from ranking well — has been released.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Google said in a <a href="https://plus.google.com/+PierreFar/posts/7CWs3a3yoeY">post on Google+</a>
that a “slow rollout” began earlier this week and will continue into
next week, before being complete. Google said that depending on
location, about 3%-to-5% of search queries will be affected.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Anything different about this latest release? Google says it’s supposed
to be more precise and will allow more high-quality small and
medium-sized sites to rank better. From the post:</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Based on user (and webmaster!) feedback, we’ve been able to discover a
few more signals to help Panda identify low-quality content more
precisely. This results in a greater diversity of high-quality small-
and medium-sized sites ranking higher, which is nice.<span style="font-size: small;"><br /><br /><b>New Chance For Some; New Penalty For Others</b></span><br />
<br />
The rollout means anyone who was penalized by Panda in the last update
has a chance to emerge, if they made the right changes. So if you were
hit by Panda, made alterations to your site, you’ll know by the end of
next week if those were good enough, if you see an increase in traffic. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
The rollout also means that new sites not previously hit by Panda might
get impacted. If you’ve seen a sudden traffic drop from Google this
week, or note one in the coming days, then this latest Panda Update is
likely to blame.<br />
<br />
<b>About That Number</b><br /><br />Why are we calling it Panda 4.1? Well, Google itself called the last one
Panda 4.0 and deemed it a major update. This isn’t as big of a
change, so we’re going with Panda 4.1. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
We actually prefer to number these updates in the order that they’ve
happened, because trying to determine if something is a “major” or
“minor” Panda Update is imprecise and lead to <a href="http://searchengineland.com/panda-update-3-92-rolling-out-or-is-it-panda-4-0-time-133607">numbering absurdities</a> like having a Panda 3.92 Update.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
But since Google called the last one Panda 4.0, we went with that name —
and we’ll continue on with the old-fashioned numbering system unless it
gets absurd again.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
For the record, here’s the list of confirmed Panda Updates, with some of
the major changes called out with their AKA (also known as) names:</div>
<div style="text-align: justify;">
<br /></div>
<ol style="text-align: justify;">
<li><a href="http://searchengineland.com/google-forecloses-on-content-farms-with-farmer-algorithm-update-66071" style="color: #428bca;">Panda Update 1</a>, AKA<br />
<b>Panda 1.0,</b> Feb. 24, 2011 (11.8% of queries; announced; English in US only)</li>
<li><a href="http://searchengineland.com/google-rolls-out-its-panda-update-internationally-and-begins-incorporating-searcher-blocking-data-72497" style="color: #428bca;">Panda Update 2</a>, AKA<br />
<b>Panda 2.0</b>, April 11, 2011 (2% of queries; announced; rolled out in English internationally)</li>
<li><a href="http://searchengineland.com/its-panda-update-2-not-3-google-says-76508" style="color: #428bca;">Panda Update 3</a>, May 10, 2011 (no change given; confirmed, not announced)</li>
<li><a href="http://searchengineland.com/official-google-panda-update-2-2-is-live-82611" style="color: #428bca;">Panda Update 4</a>, June 16, 2011 (no change given; confirmed, not announced)</li>
<li><a href="http://searchengineland.com/official-google-panda-2-3-update-is-live-87230" style="color: #428bca;">Panda Update 5</a>, July 23, 2011 (no change given; confirmed, not announced)</li>
<li><a href="http://searchengineland.com/googles-panda-update-launches-internationally-in-most-languages-89214" style="color: #428bca;">Panda Update 6</a>, Aug. 12, 2011 (6-9% of queries in many non-English languages; announced)</li>
<li><a href="http://searchengineland.com/confirmed-google-panda-2-5-update-arrived-this-week-95222" style="color: #428bca;">Panda Update 7</a>, Sept. 28, 2011 (no change given; confirmed, not announced)</li>
<li><a href="http://searchengineland.com/taking-a-closer-look-at-the-googles-panda-2-5-flux-97603" style="color: #428bca;">Panda Update 8</a> AKA<br />
<b>Panda 3.0,</b> Oct. 19, 2011 (about 2% of queries; belatedly confirmed)</li>
<li><a href="http://searchengineland.com/minor-google-panda-update-on-november-18th-101891" style="color: #428bca;">Panda Update 9</a>, Nov. 18, 2011: (less than 1% of queries; announced)</li>
<li><a href="http://searchengineland.com/google-panda-3-2-update-confirmed-109321" style="color: #428bca;">Panda Update 10</a>, Jan. 18, 2012 (no change given; confirmed, not announced)</li>
<li><a href="http://searchengineland.com/google-confirms-panda-update-link-evaluation-local-search-rankings-113078" style="color: #428bca;">Panda Update 11</a>, Feb. 27, 2012 (no change given; announced)</li>
<li><a href="http://searchengineland.com/google-says-panda-update-is-rolling-out-now-116444" style="color: #428bca;">Panda Update 12</a>, March 23, 2012 (about 1.6% of queries impacted; announced)</li>
<li><a href="http://searchengineland.com/winners-losers-from-googles-webspam-update-119493" style="color: #428bca;">Panda Update 13</a>, April 19, 2012 (no change given; belatedly revealed)</li>
<li><a href="http://searchengineland.com/panda-update-3-6-on-april-27th-120227" style="color: #428bca;">Panda Update 14</a>, April 27, 2012: (no change given; confirmed; first update within days of another)</li>
<li><a href="http://searchengineland.com/official-google-panda-update-version-3-7-on-june-8th-124281" style="color: #428bca;">Panda Update 15</a>, June 9, 2012: (1% of queries; belatedly announced)</li>
<li><a href="http://searchengineland.com/official-google-panda-update-version-3-8-on-june-25th-125945" style="color: #428bca;">Panda Update 16</a>, June 25, 2012: (about 1% of queries; announced)</li>
<li><a href="http://searchengineland.com/google-panda-update-3-9-128529" style="color: #428bca;">Panda Update 17</a>, July 24, 2012:(about 1% of queries; announced)</li>
<li><a href="http://searchengineland.com/google-panda-refresh-on-august-19th-version-3-9-1-131284" style="color: #428bca;">Panda Update 18</a>, Aug. 20, 2012: (about 1% of queries; belatedly announced)</li>
<li><a href="http://searchengineland.com/panda-update-3-92-rolling-out-or-is-it-panda-4-0-time-133607" style="color: #428bca;">Panda Update 19</a>, Sept. 18, 2012: (less than 0.7% of queries; announced)</li>
<li><a href="http://searchengineland.com/google-panda-update-20-released-2-4-of-english-queries-impacted-135291" style="color: #428bca;">Panda Update 20 </a>, Sept. 27, 2012 (2.4% English queries, impacted, belatedly announced</li>
<li><a href="http://searchengineland.com/google-releases-panda-update-21-138902" style="color: #428bca;">Panda Update 21</a>, Nov. 5, 2012 (1.1% of English-language queries in US; 0.4% worldwide; confirmed, not announced)</li>
<li><a href="http://searchengineland.com/confirmed-google-panda-refresh-22-happened-on-november-21st-141098" style="color: #428bca;">Panda Update 22</a>, Nov. 21, 2012 (0.8% of English queries were affected; confirmed, not announced)</li>
<li><a href="http://searchengineland.com/official-google-panda-update-23-impacting-1-3-of-queries-143271" style="color: #428bca;">Panda Update 23</a>, Dec. 21, 2012 (1.3% of English queries were affected; confirmed, announced)</li>
<li><a href="http://searchengineland.com/google-panda-update-version-24-1-2-of-search-queries-impacted-146149" style="color: #428bca;">Panda Update 24</a>, Jan. 22, 2013 (1.2% of English queries were affected; confirmed, announced)</li>
<li><a href="http://searchengineland.com/google-panda-update-25-seems-to-have-hit-151732" style="color: #428bca;">Panda Update 25</a>, March 15, 2013 (confirmed as coming; not confirmed as having happened)</li>
<li><a href="http://searchengineland.com/google-panda-update-25-seems-to-have-hit-151732" style="color: #428bca;">Panda Update 26</a> AKA<br />
<b>Panda 4.0</b>, May 20, 2014 (7.5% of English queries were affected; confirmed, announced)</li>
<li><a href="http://searchengineland.com/google-panda-update-25-seems-to-have-hit-151732" style="color: #428bca;">Panda Update 27</a> AKA<br />
<b>Panda 4.1</b>, Sept. 25, 2014 (3-5% of queries were affected; confirmed, announced)</li>
</ol>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
The latest update comes four months after the last, which suggests that
this might be a new quarterly cycle that we’re on. Panda had been
updated on a roughly monthly basis during 2012. In 2013, most of the
year saw no update at all.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Of course, there could have been unannounced releases of Panda that have
happened. The list above is only for those that have been confirmed by
Google.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
For More Information about <a href="http://searchengineland.com/panda-update-rolling-204313" target="_blank">Panda 4.1-Google’s 27th Panda Update-Is Rolling Out</a></div>
<div style="text-align: justify;">
<br /></div>
</div>
<div class="blogger-post-footer">http://feeds.feedburner.com/nileshpatel</div>Anonymoushttp://www.blogger.com/profile/01763267761385942403noreply@blogger.com95tag:blogger.com,1999:blog-1287795775229348571.post-79187526891001520402014-09-16T00:02:00.003-07:002014-09-16T00:04:45.919-07:00Beginner's Guide To Web Data Analysis: Ten Steps To Success<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
<b><span style="color: green;">Secret To Winning Web Analytics: 10 Starting Points For A Fabulous Start!</span></b></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
I want to share where in your web analytics data you can find valuable
starting points, even without any context about the site / business /
priorities. Reports to look at, KPIs to evaluate, inferences to make.
Here's what we are going to cover:<br />
<br />
Step #1: Visit the website. Note objectives, customer experience, suckiness. </div>
<div style="text-align: justify;">
<b><span style="color: green;"> </span></b></div>
<div style="text-align: justify;">
<br />
Step #2: How good is the acquisition strategy? Traffic Sources Report. </div>
<div style="text-align: justify;">
<br />
Step #3: How strongly do Visitors orbit the website? Visitor Loyalty & Recency.<br />
<br /></div>
<div style="text-align: justify;">
Step #4: What can I find that is broken and quickly fixable? Top Landing Pages.<br />
<br /></div>
<div style="text-align: justify;">
Step #5: What content makes us most money? $Index Value Metric.<br />
<br /></div>
<div style="text-align: justify;">
Step #6: How Sophisticated Is Their Search Strategy? Keyword Tag Clouds.<br />
<br /></div>
<div style="text-align: justify;">
Step #7: Are they making money or making noise? Goals & Goal Values.<br />
<br /></div>
<div style="text-align: justify;">
Step #8: Can the Marketing Budget be optimized? Campaign Conversions/Outcomes.<br />
<br /></div>
<div style="text-align: justify;">
Step #9: Are we helping the already convinced buyers? Funnel Visualization.<br />
<br /></div>
<div style="text-align: justify;">
Step #10: What are the unknown unknowns I am blind to? Analytics Intelligence.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
The first time you go through the steps outlined in this guide it might
take you more than 120 minutes. But I promise you that with time and
experience you'll get better.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b></b><b><span style="color: blue;"> </span></b></div>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
<b></b></div>
</div>
<div class="blogger-post-footer">http://feeds.feedburner.com/nileshpatel</div>Anonymoushttp://www.blogger.com/profile/01763267761385942403noreply@blogger.com4tag:blogger.com,1999:blog-1287795775229348571.post-71384909193533487032014-07-17T21:54:00.000-07:002014-07-17T22:00:58.960-07:00The World’s Quickest (Authentic) SEO & Marketing Audit In 12+1 Steps<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="http://patelnileshm.blogspot.com/" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://searchengineland.com/figz/wp-content/seloads/2014/02/seo-600-300x150.jpg" height="160" width="320" /></a></div>
<div style="text-align: justify;">
I am, according to those who know me, a very structured person. In order
to function, I have to live by spreadsheets, task lists and processes.
Without them, I’m lost. It’s just life. Isn’t everyone like that?</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
But despite my obsession with structure and process, I don’t like giving
clients a one-size-fits-all web marketing campaign. It just doesn’t
make sense. Every website is different and has different needs;
therefore, the online marketing plan will have to be different as well.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
The problem is, you really can’t know what any particular site’s needs
are until after you’ve gone through and performed a thorough site audit —
and that can take upwards of 5-20 hours depending on the site.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
We can’t really give away several hundreds of dollars worth of work each
time we get a request for a proposal — but we won’t do cookie-cutter,
either. Quite the conundrum!</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
I’m sure we are not all that different from many other SEOs that will
perform a quick assessment of a site in order to provide some specific
feedback to the prospect. But we always want to make sure our
assessments are meaningful. We don’t want to just say, “Hey, look at us,
we know something!” We want to put together a proposal that addresses
many of their marketing needs, so they understand that we truly have a
grasp of what needs to be done.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Yeah, we could run the site through a couple tools that spit out some basic SEO information, but they can — and likely <i>do</i> –
get that from anyone else. Instead, why not put a bit more effort into
your initial audits, without breaking the bank on time?<br />
<br />
<b>12+1 Website Audit Steps</b><br />
<br />
Below are 12 key SEO/marketing areas to assess — plus a quick PPC review
— when drafting a proposal for prospective clients (or for any reason,
really). When reviewing each of these areas, you should be able to
uncover some definite actionable tasks and get a broader understanding
of the site’s overall marketing needs.<br /><br /><b>1. Keyword Focus</b><br /><br />One of the first things to look at is the overall keyword optimization
of the site. Some sites have done a decent job writing good title tags
and meta descriptions — others, not so much. Look through several pages
of the site, glancing at tags, headings and content to see if keywords
are a factor on those pages or if the site is pretty much a blank slate
requiring some hardcore keyword optimization.<br /><br /><b>2. Architectural Issues</b><br /><br />Next, look at global architectural issues. Things you can look at
quickly are broken links (run a tool while you’re doing other
assessments), proper heading tag usage, site and page spiderability,
duplicate content issues, etc. None of these take too much time and can
be assessed pretty quickly. Some of the solutions for these are quick
and some aren’t; and undoubtedly, once you start digging deeper you’ll
find a lot more issues later.<br /><br /><b>3. Navigation Issues</b><br /><br />Does the navigation make sense for the site? Look to see if it’s too
convoluted or maybe even too simplistic. You want visitors to easily
find what they are looking for without being overloaded with choices and
options. Determine if the navigation needs some tweaking or all-out
revamping.<br /><br /><b>4. Category Page Optimization</b><br /><br />Product category pages can have all kinds of problems, from poorly
implemented product pagination to a lack of unique content. Look at each
of these pages from the perspective of value and determine if a visitor
or search engine will find any unique value on the page. You might need
to add some content, product filtering options, or better product
organization to make the page better for both visitors and search
engines alike.<br /><br /><b>5. Product Page Optimization</b><br /><br />Product pages can be tricky. Some searchers might look for a product
name, a product number or a specific description of what the product can
do. Make sure your product page content addresses each of these types
of information searchers. You want to make sure the content of the
product pages is largely unique, not just on your site, but across the
web, as well. If not, there may be a lot of work ahead of you.<br /><br /><b>6. Local Optimization: Off-Site</b><br /><br />Sites that are local, rather than national, have an entirely different
set of criteria to analyze. For local sites, you need to see if they are
doing a good job with their citations, maps, listings and other
off-page signals. You don’t have to do an exhaustive check; a quick look
at some of the main sites that assist with local signals should do.<br /><br /><b>7. Local Optimization: On-Site</b><br /><br />Aside from off-page local signals, you should also look at the on-page
optimization of local keywords. This often goes one of two ways: either
there is very little local optimization on the page or far too much,
with tons of local references crammed into titles, footers and other
areas of the site. Assess the changes you’ll need to make, either way,
to get the site where it needs to be.<br /><br /><b>8. Inbound Links</b><br /><br />No assessment would be complete without at least looking at the status
of the site’s inbound links, though you’ll have to dig a bit to get some
information on the quality of the links coming in. It helps to do the
same for a competitor or two so you have some basis of comparison. With
that, you’re better able to see what needs to be done to compete
sufficiently.<br /><br /><b>9. Internal Linking</b><br /><br />Internal linking can be an issue, outside of navigation. Is the site
taking advantage of opportunities to link to their own pages within the
content of other pages? Rarely does each page of a site stand alone, but
instead should be a springboard of driving traffic to the next page or
pages based on the mutual relevance of the content.<br /><br /><b>10. Content Issues</b><br /><br />This is a bit more of an in-depth look at the site’s content overall. It’s not about the <i>amount</i> of content, but the <i>quality</i>
of the content throughout the site. Assessing the content’s value will
help you identify problem pages and determine whether there is a need to
establish an overall content strategy.<br /><br /><b>11. Social Presence</b><br /><br />Social presence matters, so jump in and see where the brand stands in
the social sphere. Do they have social profiles established? Is there
active engagement on those profiles? Is social media being used as an
educational tool or as a promotional tool? These things matter a great
deal, especially when determining the course of action that needs to be
taken.<br /><br /><b>12. Conversion Optimization Issues</b><br /><br />Web marketing is not all about traffic. If you’re getting traffic but
not conversions, then it doesn’t matter how good the “SEO” is. Look
through the site for obvious conversion and usability issues that need
to be fixed or improved. Just about every site can use conversion
optimization, it’s more obvious (and urgent) for some sites than others.
This assessment helps you determine if your time is better spent here
or somewhere else.<br /><br /><b>Bonus: PPC Issues</b><br /><br />The items above primarily deal with website and optimization issues. But
if a PPC campaign is running, take a look at that and make sure it was
set up and is being executed optimally. Many people don’t believe PPC
can be profitable. Most of the time it’s not, but only because of poor
management. If there is room for improvement with PPC, you’ll want to
know.<br /><br /><b>It’s Just A Starting Point</b><br /><br />Of course, you can spend hours assessing each of these areas, but that’s
not the point. A quick 5-10 minute look into each of these areas can
give you a wealth of information that you can use to improve the site. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
This is the starting point, but as you dive into each of these areas,
more opportunities will arise. The point is, you have to start
somewhere. This is the most authentic quick SEO and marketing review you
can give, without getting lost in the details or in an endless pit of
time.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
For More Information about <a href="http://searchengineland.com/worlds-quickest-authentic-seo-marketing-audit-121-steps-194905" target="_blank">worlds-quickest-authentic-seo-marketing-audit</a></div>
<div style="text-align: justify;">
<br /></div>
</div>
<div class="blogger-post-footer">http://feeds.feedburner.com/nileshpatel</div>Anonymoushttp://www.blogger.com/profile/01763267761385942403noreply@blogger.com4tag:blogger.com,1999:blog-1287795775229348571.post-45987759046391646952014-05-22T03:14:00.003-07:002014-05-22T03:14:24.416-07:00Google Launches Panda 4.0<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
It's official. Panda 4.0 has officially hit the Google search results.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
The Panda algorithm, which was designed to help boost great-quality
content sites while pushing down thin or low-quality content sites in
the search results, has always targeted scraper sites and low-quality
content sites in order to provide searchers with the best search results
possible</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Panda 4.0, which Google and Matt Cutts confirmed began rolling out
yesterday, has definitely caused some waves in the search results.
However, the fact that Panda 4.0 is also hitting at the same time as a
refresh of an algorithm targeting spammy queries like payday loans makes
it a little bit more difficult for webmasters to sort through the
damage.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
With the payday loans refresh impacting extremely spammy queries and
Panda targeting low-quality content, some webmasters could potentially
get hit with both of these or by just one or the other.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
While usually people complain about losing rankings, Alan Bleiweiss from <a href="http://alanbleiweiss.com/" target="_blank">AlanBleiweiss.com</a> showed <a href="https://twitter.com/AlanBleiweiss/status/468920721247592450/photo/1" target="_blank">via Twitter</a> that Panda can also bring about some serious improvement to a site's traffic as well.</div>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://cms.searchenginewatch.com/IMG/874/289874/analytics-panda-4.jpg?1400679691" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://cms.searchenginewatch.com/IMG/874/289874/analytics-panda-4.jpg?1400679691" height="211" width="320" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Prior to Cutts <a href="https://twitter.com/mattcutts/status/468891756982185985" target="_blank">confirming via Twitter</a>
that Panda 4.0 hit, there had been plenty of speculation about a change
with either Panda or Penguin, although many found it hard to pin down
exactly what the change was.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
"It was interesting to see the chatter amongst SEOs over the last few days," says <a href="http://searchenginewatch.com/author/2779/marie-haynes">Marie Haynes</a> of <a href="http://www.hiswebmarketing.com/" target="_blank">HIS Web Marketing</a>.
"We all knew that something was going on, but there was significant
disagreement on exactly what Google was doing. Most of the black hats
were saying that it was related to Penguin because they were noticing
huge drops in their sites with the spammiest link profiles."</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
This would have been the changes to the payday loans update, where the
goal is to target the spammiest search queries Google sees. There was
also plenty of debate on forums and Twitter about whether the shake-up
we saw was Panda-related or Penguin-related. And with the payday loans
update thrown in there for good measure, it was definitely confusing.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
"I was really hoping that this <em>wasn't</em> a Penguin refresh because
the majority of the sites that I had done link cleanup on were not
seeing any improvement and if Penguin refreshed and none of my clients
were seeing ranking increases, then that would not be good," Haynes
says. "I was also puzzled because one site that I monitor that has been
adversely affected by several Panda updates saw a vast improvement
today. It does not have a bad link profile and would not have been
affected by a Penguin update. "</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
"When I heard the announcements that Google had released two algorithms
over the last couple of days – payday loans and also a big Panda update,
everything made sense. And still, so many of us are waiting for that
big Penguin refresh. It wouldn't surprise me if that happens in the next
couple of days," she says.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Google has said previously that they try not to throw multiple updates
at once or within a very short period of time, so it is interesting that
they pushed out two completely unrelated updates – although updates
that could both impact some the same sites – within a couple of days.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Releasing two back-to-back updates makes it a lot harder for webmasters
to analyze the changes and what specifically was targeted in these
updates, and could affect Google's ability to evaluate how well (or not)
the two updates worked. It also means webmasters might have a challenge
knowing what changes need to be made in order to recover search
rankings.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
However, Haynes speculated that some of the Panda change might have been
to reverse some of the damage done to sites that had great content yet
were impacted for other on-page reasons.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
"I think it's too early to say what this new iteration of Panda is
affecting, but I can tell you that in the case of the site that I saw
big improvements on, no cleanup work had been done at all," Haynes says.
"It was always in 'Panda flux.'"</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
She says some Panda refreshes would hit it hard and then occasionally the site would show a slight increase with a refresh.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
"This is by far the biggest increase, though," Haynes says. "It really
is a good-quality site and I believe that what caused it to be affected
by Panda in the first place was a site layout that caused crawlers to
get confused. Underneath that confusing layout is a site full of really
good content. It may be that Google found ways to see past structural
issues and recognize the good content as the structural problems would
not affect users, just crawlers. But really, that's a guess."</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Panda first blazed onto the scene in <a href="http://searchenginewatch.com/article/2049961/Google-Goes-Boom-on-Low-Quality-Sites...So-They-Say">February 2011</a>,
and was believed to be Google's response to criticism of how well
content farms were ranking. Google later announced that they internally
called it the big Panda update, after Navneet Panda, the Google engineer
who created it.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
While there have been many smaller Panda updates and a couple larger ones, each rolled out monthly over a period of <a href="http://searchenginewatch.com/article/2284335/The-10-Days-of-Google-Panda">10 days</a>, Google had announced several months ago that Panda would be integrated into the algorithm updates and that the <a href="http://searchenginewatch.com/article/2334923/Will-Softer-Google-Panda-Help-Small-Businesses-Rank-Better">"softer" Panda</a>
would be less noticeable. However, that clearly isn't the case with
Panda 4.0, which has had a widespread impact, both positively and
negatively.</div>
<div style="text-align: justify;">
<br /></div>
Dr. Pete Meyers from Moz also <a href="http://moz.com/blog/panda-4-payday-loan-2-and-ebays-very-bad-day" target="_blank">studied the changes</a> they saw from the latest Panda update, and noticed that eBay got hit particularly hard.<br />
<blockquote>
Digging into the May 19th data (and before Google confirmed
anything), I noticed that a few keywords seemed to show losses for eBay,
and the main eBay sub-domain fell completely out of the "Big 10" (our
metric of the ten domains with the most "real estate" in the top 10).</blockquote>
In fact, Meyers notes that eBay's drop was so significant that it
dropped from 1 percent of their queries to 0.28 percent. It won't be
surprising to hear of more sites who have seen a drop due to Panda 4.0 –
especially sites that have been notorious for having low quality
content.<br />
<br />
We will definitely see more come out in the next few days as webmasters
and SEO professionals have a chance to evaluate the changes and what
might have caused sites (either their own or competitors) to either rise
or fall in Google's search results. And since we're still awaiting a
Google Penguin update (<a href="http://searchenginewatch.com/article/2270007/Google-Penguin-2.0-Update-is-Live">Penguin 2.0 launched</a>
a year ago this week), I wouldn't be surprised if we see one of those
updates coming soon, especially in light of Google releasing both the
payday loans and Panda 4.0 so close together.<br />
<br />
For More Information about <a href="http://searchenginewatch.com/article/2345884/Google-Launches-Panda-4.0" target="_blank">Google Launches Panda 4.0</a><br />
<br /></div>
<div class="blogger-post-footer">http://feeds.feedburner.com/nileshpatel</div>Anonymoushttp://www.blogger.com/profile/01763267761385942403noreply@blogger.com0tag:blogger.com,1999:blog-1287795775229348571.post-68009854613811062902014-05-01T21:20:00.003-07:002014-05-01T21:26:50.946-07:00Google Provides More Clarity Around Sneaky Redirects Against Their Guidelines<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
<div class="separator" style="clear: both; text-align: center;">
<a href="http://searchengineland.com/figz/wp-content/seloads/2013/03/google-search-quality-guidelines.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://searchengineland.com/figz/wp-content/seloads/2013/03/google-search-quality-guidelines.png" /></a></div>
Google <a href="http://googlewebmastercentral.blogspot.com/2014/04/webmaster-guidelines-for-sneaky.html">announced</a>
on their Webmaster blog that they have updated two of their guideline
documents to improve the clarity around what sneaky redirects are
against Google Webmaster Guidelines.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Google has expanded their guidelines to ensure webmasters are aware that
using sneaky redirects through mobile site detection and redirection,
is not allowed if the content is not the same. An excerpt from Google’s
revised guidelines indicate a situation where “desktop users receive a
normal page, while mobile users are redirected to a completely different
spam domain,” as not in accordance with Google’s guidelines.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br />
<br />
Here are the two new examples Google placed in their <a href="https://support.google.com/webmasters/answer/2721217?hl=en&ref_topic=2371375">sneaky redirects</a> guideline page:</div>
<ul style="text-align: justify;">
<li>Search engines shown one type of content while users are redirected to something significantly different</li>
<li>Desktop users receive a normal page, while mobile users are redirected to a completely different spam domain</li>
</ul>
<div style="text-align: justify;">
Google also updated the <a href="https://support.google.com/webmasters/answer/2721435">hacked sites page</a> with an content about redirects that reads:</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
“Hackers might inject malicious code to your website that redirects some
users to harmful or spammy pages. The kind of redirect sometimes
depends on referrer, user-agent, or device. For example, clicking a URL
in Google search results could redirect you to a suspicious page, but
there is no redirect when you visit the same URL directly from a
browser.”</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Google added a warning at the end of their blog post saying that “with
any violation of our quality guidelines, we may take manual action,
including removal from our index, in order to maintain the quality of
the search results.”</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
For More Information about <a href="http://searchengineland.com/google-provides-clarity-around-sneaky-redirects-guidelines-190171" target="_blank">Google Provides More Clarity Around Sneaky Redirects Against Their Guidelines</a></div>
<div style="text-align: justify;">
<br /></div>
</div>
<div class="blogger-post-footer">http://feeds.feedburner.com/nileshpatel</div>Anonymoushttp://www.blogger.com/profile/01763267761385942403noreply@blogger.com0tag:blogger.com,1999:blog-1287795775229348571.post-45893346319612250812014-04-21T22:25:00.000-07:002014-04-21T22:29:39.082-07:00What’s new in social media and what is broken<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
At least quarterly, it’s a good idea to find out what’s no longer
working in different parts of digital marketing, particularly in
fast-moving areas like social. This week, we’ll talk about what’s no
longer working in social media, then we’ll move on to what’s new. And in
our next series, we’ll also talk about search.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Before we proceed though, it is worth mentioning that participating in
social media without a plan is asking for trouble. Really think about
why you’re using social and what you hope to achieve. More visibility?
An increase in website visitors? What are they supposed to do when they
get to your website? Is your<a href="http://agbeat.com/business-news"> blog </a>connected to your lead capture system?</div>
<div style="text-align: justify;">
<br /></div>
<div align="center">
<b>Read also: <a href="http://agbeat.com/social-media/7-steps-to-elevate-your-social-media-presence-part-three/">7 steps to elevate your social media presence</a></b><br />
<b><br /></b></div>
<div align="center">
</div>
<div style="text-align: left;">
Also think about the role of social in your overall online strategy,
whether it’s part of branding, marketing or customer service.<b><br /><br />1. Blogging</b><br />
<br />
It’s often forgotten that blogs were among the first social media tools –
the best we’d had available since the online bulletin board or forum. The ramp-up to slow-down theory of blogging is no longer working. You
can’t blog daily for six weeks, then slow down and blog when you “have
time” and expect the same results. </div>
<div style="text-align: left;">
<b><br /></b></div>
<div style="text-align: left;">
Studies are now showing that ramping up to posting even every other day
increases sales. So wake up that dead blog.You can start by asking
people who have subscribed via email what they’d like to learn about.</div>
<div style="text-align: left;">
<b><br /></b></div>
<div style="text-align: left;">
Try doing more shorter, pithier posts, then one in-depth post a week.<b><br /><br />2. Twitter</b><br />
<br />
There was a time you could get away with broadcasting links into the
general noise of Twitter, and be noticed due to the curiosity factor of
Twitter’s firehose, and the fact that Google would pick up your tweets
in real time, and even show them in real time on trending searches.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Now, not only has the Twitter firehose been hidden for years now, but
Google’s relationship with Twitter has changed – no more real time
tweets on hot searches. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Besides, Twitter was never meant to be a broadcast medium and most
people ignore much of what is on their incoming streams, or whittle them
down to a manageable level, full of only the people they most want to
interact with frequently. Instead of trying to manage my full incoming
Twitter stream, </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
I look at my Twitter lists, hashtags, and people who I’ve set to mobile notifications first. Most people on Twitter now have a system similar to this or a custom
timeline – being followed is no longer enough to get noticed. You must provide value, and shouting “LOOK AT ME AND MY STUFF” isn’t doing it anymore.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Pick some non-competing colleagues (or even the competition if you’re
confident) and share their most helpful content 6 to 8 times for every
time you talk about yourself. I personally find that I get a lot more
attention when I’m ready to talk about myself if I share my community
with others.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Screen some Twitter chats related to your topic if you have trouble finding out who these people are.<b><br /><br />3. Facebook</b><br />
<br />
Oh #facepalm. Where do I begin with what doesn’t work on Facebook? </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
I’m tempted to say “everything”. For Pages, reach is down, because
apparently Facebook differs from Twitter in that it either doesn’t see
the value, or doesn’t have the capability, to show you everything you
or your connections are subscribed to in the the public stream. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
You’ve got to pay to play and even that can give you dismal results. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Ever since Facebook began to take away some of pages killer features, I
haven’t been the fan I once was. It used to be easy to get prospects to
opt-in to be contacted outside Facebook, to create posts natively using
the Notes app, and many other things personal profiles have been able to
do, or still can. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
If you’re using your personal profile for personal interaction, it’s
best to keep it that way. But if you’ve been using your profile’s
ability to make certain information visible or hidden to certain groups
via the refreshed Lists feature, that may be your best bet for
visibility of informational posts that aren’t commercially heavy.<b><br /><br />4. LinkedIn</b><br />
<br />
LinkedIn used to have a kick-ass section called LinkedIn Answers. You
could get a crazy amount of visibility by logging in once a quarter and
answering questions until you were one of the top three in a sub-niche. I
used to get very high quality client leads this way. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Now LinkedIn is letting more people into its Influencers program. Many
don’t see the appeal to writing to an audience they already have.
However, if you promote your LinkedIn posts as you would any other
content marketing item or guest post, you will find that your audience
expands outside the contacts you already have.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Test this out by applying to their program – if you’re accepted, test
with a reworked blog post if you don’t have any new content on hand.<b><br /><br />5. YouTube</b><br />
<br />
Trying to grow your YouTube audience without interaction is much harder
than it used to be. In years past, you could get away with just
optimizing for search and exposing your videos to your own subscribers
or your blog audience. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Now, the action on your page is part of the criteria for getting ranked,
according to my favorite source on video SEO, ReelSEO (get it? Why
can’t I think of things like that?) A dead channel is an ignored channel. Get out there and find the active
users in your space. Delight them and lure them to your channel.<b><br /><br />6. Google+</b><br />
<br />
So here’s a weird one for you – the main thing not working for Google+ is ignoring it. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
If you’ve hated Google+ for years, you had good reason. With lots of
abandoned profiles and few of the features that now exist, 2011 was way
too early to speculate about its potential.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
However adoption among more regular people, business owners, bloggers,
and even Android users is making Google+ the place to be, not to mention
the ability to leverage additional spots in Google’s universal search
rankings, or the personalized rankings of people you’re connected to via
the site.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
If for no other reason than to get your OWN blog more personalized
rankings by being connected to more people than your nearest
competition, Google+ is a must if Google search is part of your
marketing strategy.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
You may hate it, but even though we may hate accounting, we still make
sure it gets done. Build out your profile and invest just 5 minutes a
day making new connections on Google+ – if you do it right, it’ll be
worth your while. <b><br /><br />The takeaway</b><br />
<br />
Sometimes it feels like our social media efforts are failing. And
sometimes, this is actually true. The key question to ask isn’t IF there
is failing but WHAT is failing. Before you give up, make sure the point
of failure isn’t your strategy or technique.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
For More Information about <a href="http://agbeat.com/social-media/longer-working-social-media-2014-edition/" target="_blank">What’s new in social media and what is broken</a></div>
<div style="text-align: justify;">
<br /></div>
</div>
<div class="blogger-post-footer">http://feeds.feedburner.com/nileshpatel</div>Anonymoushttp://www.blogger.com/profile/01763267761385942403noreply@blogger.com0tag:blogger.com,1999:blog-1287795775229348571.post-56365913286574477162014-04-13T22:17:00.000-07:002014-04-13T22:18:36.253-07:00Google Working On A Softer & Gentler Panda Algorithm To Help Small Businesses<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="http://searchengineland.com/figz/wp-content/seloads/2011/07/panda-and-baby.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://searchengineland.com/figz/wp-content/seloads/2011/07/panda-and-baby.png" /></a></div>
<div style="text-align: justify;">
Google’s head of search spam, Matt Cutts, announced at <a href="http://searchmarketingexpo.com/west/">Search Marketing Expo</a> that his search team is working the “next generation” Panda update that would appear to many as being softer.<br />
<br />
Cutts explained that this new Panda update should have a direct impact on helping small businesses do better.<br />
<br />
One Googler on his team is specifically working on ways to help small
web sites and businesses do better in the Google search results. This
next generation update to Panda is one specific algorithmic change that
should have a positive impact on the smaller businesses.<br />
<br />
Matt Cutts didn’t mention when the new update is coming out but rather
they are currently working on this update. My feeling is that it is far
off from being launched, like maybe in two to three months at best, but
that is my gut.<br />
<br />
This would not be the first time Google released a <a href="http://searchengineland.com/google-confirms-panda-update-is-rolling-out-this-one-is-more-finely-targeted-167219">softer Panda update</a>. They did a softer update to the Panda algorithm possibly in July of last year.</div>
Now Panda is more of a <a href="http://searchengineland.com/googles-panda-dance-matt-cutts-confirms-panda-rolls-out-monthly-over-10-of-30-days-162950">monthly rolling update</a> and Google is <a href="http://searchengineland.com/google-were-unlikely-to-confirm-current-or-future-panda-updates-151728">unlikely to confirm</a> future Panda updates.<br />
<br />
Learn more about <a href="http://searchengineland.com/library/google/google-panda-update">Google Panda updates</a>.<br />
<div style="text-align: justify;">
<br />
For More Information about <a href="http://searchengineland.com/google-working-softer-gentler-panda-algorithm-help-small-businesses-186619" target="_blank">Softer & Gentler Panda Algorithm</a><br />
<br /></div>
</div>
<div class="blogger-post-footer">http://feeds.feedburner.com/nileshpatel</div>Anonymoushttp://www.blogger.com/profile/01763267761385942403noreply@blogger.com1tag:blogger.com,1999:blog-1287795775229348571.post-7167829877171811682014-04-02T22:21:00.001-07:002014-04-02T22:22:15.393-07:00How Search Marketers Succeed<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
<b><i>"How Do I Get Some Success Rolling In Search Engine"</i></b></div>
<div style="text-align: justify;">
<i><br /></i></div>
<div style="text-align: justify;">
The complicated algorithms of search engines may appear at first glance
to be impenetrable. The engines themselves provide little insight into
how to achieve better results or garner more traffic. What information
on optimization and best practices that the engines themselves do
provide is listed below:</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b><span style="color: #660000;">SEO INFORMATION FROM GOOGLE WEBMASTER GUIDELINE</span></b><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/google-retro-sign.png?d43127c134a7a25941a6e5329d83ae7f" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/google-retro-sign.png?d43127c134a7a25941a6e5329d83ae7f" height="260" width="320" /></a></div>
Googlers recommend the following to get better rankings in their search engine:<br />
<br />
Make pages primarily for users, not for search engines. Don't deceive
your users or present different content to search engines than you
display to users, which is commonly referred to as cloaking.<br />
<br />
Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.<br />
<br />
Create a useful, information-rich site, and write pages that clearly and
accurately describe your content. Make sure that your <title>
elements and ALT attributes are descriptive and accurate.<br />
<br />
Use keywords to create descriptive, human friendly URLs. Provide one
version of a URL to reach a document, using 301 redirects or the
rel="canonical" element to address duplicate content.<br />
<br />
<b><span style="color: #660000;">SEO INFORMATION FROM BING WEBMASTER GUIDELINE </span></b><br />
<br />
Bing engineers at Microsoft recommend the following to get better rankings in their search engine:<br />
<br />
Ensure a clean, keyword rich URL structure is in place Make sure content is not buried inside rich media (Adobe Flash Player,
JavaScript, Ajax) and verify that rich media doesn't hide links from
crawlers.<br />
<br />
Create keyword-rich content based on research to match what users are searching for. Produce fresh content regularly.<br />
<br />
Don’t put the text that you want indexed inside images. For example, if
you want your company name or address to be indexed, make sure it is not
displayed inside a company logo.<br />
<br />
For More Information about How <a href="http://moz.com/beginners-guide-to-seo/how-search-engines-operate" rel="nofollow" target="_blank">Search Marketers Succeed</a><br />
<br /></div>
</div>
<div class="blogger-post-footer">http://feeds.feedburner.com/nileshpatel</div>Anonymoushttp://www.blogger.com/profile/01763267761385942403noreply@blogger.com0tag:blogger.com,1999:blog-1287795775229348571.post-42285814509555204132014-03-24T21:36:00.001-07:002014-03-24T21:38:32.542-07:00Google’s Matt Cutts Gives SEO Advice For Times When Your Products Go Out Of Stock<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
Google’s Matt Cutts answered <a href="https://www.youtube.com/watch?v=9tz7Eexwp_A">in a video</a> what webmasters and site owners should do about their out of stock products on their e-commerce sites.<br />
<br />
Matt Cutts basically said it depends on the size of the e-commerce site.
He broke it down into three sizes: small sites with tens of pages,
medium sites with thousands of pages and massive sites with hundreds of
thousands of pages or more.<br /><br /><b>Small E-Commerce Sites</b><br /><br />Small sites that sell items, such as handmade furniture, that showcase a
product that is out of stock should likely link to related products.
This way the customer can see that this owner can make or design
something as displayed but at the same time, show other products that
are currently available in stock that the customer can purchase today.</div>
<div style="text-align: justify;">
<br />
Of course, it may make sense to add a manufacturing time next to the items that are out of stock.<br /><br /><b>Medium E-Commerce Sites</b><br /><br />The normal, medium sized, e-commerce site, that sells thousands of
products, and where some of those products are out of stock. In that
case, the site owner should 404 – page not found – the products that are
out of stock.</div>
<div style="text-align: justify;">
<br />
That is unless you know the date that the products will come back in
inventory. If you know when the products will come back in inventory,
inform the customer on the site and let them choose if they want to
order it for later delivery or not.<br />
<br />
Otherwise, 404 the page because it can be frustrated for a customer to land on a product page that they cannot buy.<br /><br /><span style="font-size: small;"><b>Large E-Commerce Sites</b></span><br /><br />For really large e-commerce sites, with hundreds of thousands of pages,
such as Craigslist, you should set the date the page will expire using
the meta tag, unavailable_after tag. This way, when the product is
added, you can immediately set when that product page will expire based
on an auction date or a go-stale date.<br />
<br />
This information is treated as a removal request: it will take about a
day after the removal date passes for the page to disappear from the
search results. Google currently only supports unavailable_after for
Google web search results<br />
<br />
Here is the video:<br />
<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/9tz7Eexwp_A" width="560"></iframe><br />
<br />
For More Information about <a href="http://searchengineland.com/googles-matt-cutts-seo-advice-unavailable-e-commerce-products-186882?utm_source=marketo&utm_medium=email&utm_campaign=newsletter&utm_content=seo&mkt_tok=3RkMMJWWfF9wsRonvK%2FPZKXonjHpfsX54%2BorUa61lMI%2F0ER3fOvrPUfGjI4HScVlI%2BSLDwEYGJlv6SgFTbLCMbpx37gNXxU%3D">Google’s Matt Cutts Gives SEO Advice</a><br />
<br /></div>
</div>
<div class="blogger-post-footer">http://feeds.feedburner.com/nileshpatel</div>Anonymoushttp://www.blogger.com/profile/01763267761385942403noreply@blogger.com0tag:blogger.com,1999:blog-1287795775229348571.post-9280251574134724862014-01-25T22:32:00.004-08:002014-01-25T22:32:58.284-08:00The Resources You Need to Stay Current With SEO In Under 100 Words<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="http://cdn2.hubspot.net/hub/53/file-477209607-jpg/Blog_Thinkstock_Images/seo-graphic.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://cdn2.hubspot.net/hub/53/file-477209607-jpg/Blog_Thinkstock_Images/seo-graphic.jpg" height="239" width="320" /></a></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Georgia, 'Times New Roman', serif; line-height: 30.85714340209961px; text-align: start;">understatement: SEO has changed.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Georgia, 'Times New Roman', serif; line-height: 30.85714340209961px; text-align: start;"><br /></span><span style="background-color: white; font-family: Georgia, 'Times New Roman', serif; line-height: 30.85714340209961px; text-align: start;">To understand what’s in store for the future (</span><strong style="background-color: white; border: 0px; font-family: Georgia, 'Times New Roman', serif; line-height: 30.85714340209961px; margin: 0px; padding: 0px; text-align: start; vertical-align: baseline;"><a class="colorbox cboxElement" href="http://blog.hubspot.com/marketing/future-of-seo-inbound-marketing" style="border: 0px; color: #36717f; margin: 0px; outline: none; padding: 0px; vertical-align: baseline;" target="_blank">which you can learn about here</a></strong><span style="background-color: white; font-family: Georgia, 'Times New Roman', serif; line-height: 30.85714340209961px; text-align: start;">), you have to know where SEO has been (</span><strong style="background-color: white; border: 0px; font-family: Georgia, 'Times New Roman', serif; line-height: 30.85714340209961px; margin: 0px; padding: 0px; text-align: start; vertical-align: baseline;"><a class="colorbox cboxElement" href="http://blog.hubspot.com/marketing/history-of-seo-glimpse-into-future-tl-ss" style="border: 0px; color: #36717f; margin: 0px; outline: none; padding: 0px; vertical-align: baseline;" target="_blank">which you can learn about here</a></strong><span style="background-color: white; font-family: Georgia, 'Times New Roman', serif; line-height: 30.85714340209961px; text-align: start;">).<br /></span><span style="background-color: white; font-family: Georgia, 'Times New Roman', serif; line-height: 30.85714340209961px; text-align: start;">With that context, let’s lay out some resources to make you a modern SEO.<br /></span><span style="background-color: white; font-family: Georgia, 'Times New Roman', serif; line-height: 30.85714340209961px; text-align: start;">First, learn </span><strong style="background-color: white; border: 0px; font-family: Georgia, 'Times New Roman', serif; line-height: 30.85714340209961px; margin: 0px; padding: 0px; text-align: start; vertical-align: baseline;"><a class="colorbox cboxElement" href="http://blog.hubspot.com/marketing/blog-seo-modern-marketer-optimize-your-posts-ht" style="border: 0px; color: #36717f; margin: 0px; outline: none; padding: 0px; vertical-align: baseline;" target="_blank">how to optimize your blog content</a></strong><span style="background-color: white; font-family: Georgia, 'Times New Roman', serif; line-height: 30.85714340209961px; text-align: start;"> — a cornerstone of top-notch SEO. Then, figure out </span><strong style="background-color: white; border: 0px; font-family: Georgia, 'Times New Roman', serif; line-height: 30.85714340209961px; margin: 0px; padding: 0px; text-align: start; vertical-align: baseline;"><a class="colorbox cboxElement" href="http://blog.hubspot.com/blog/tabid/6307/bid/33662/A-Crystal-Clear-Explanation-of-How-Social-Media-Influences-SEO.aspx" style="border: 0px; color: #36717f; margin: 0px; outline: none; padding: 0px; vertical-align: baseline;" target="_blank">how to integrate search and social</a></strong><span style="background-color: white; font-family: Georgia, 'Times New Roman', serif; line-height: 30.85714340209961px; text-align: start;">.<br /></span><span style="background-color: white; font-family: Georgia, 'Times New Roman', serif; line-height: 30.85714340209961px; text-align: start;">Finally, stay on top of those constantly changing trends. Resources like </span><strong style="background-color: white; border: 0px; font-family: Georgia, 'Times New Roman', serif; line-height: 30.85714340209961px; margin: 0px; padding: 0px; text-align: start; vertical-align: baseline;"><a class="colorbox cboxElement" href="http://offers.hubspot.com/seo-coffee-tips-sign-up" style="border: 0px; color: #36717f; margin: 0px; outline: none; padding: 0px; vertical-align: baseline;" target="_blank">this SEO coffee tips series</a></strong><span style="background-color: white; font-family: Georgia, 'Times New Roman', serif; line-height: 30.85714340209961px; text-align: start;">, and </span><strong style="background-color: white; border: 0px; font-family: Georgia, 'Times New Roman', serif; line-height: 30.85714340209961px; margin: 0px; padding: 0px; text-align: start; vertical-align: baseline;"><a class="colorbox cboxElement" href="http://offers.hubspot.com/17-seo-myths-leave-behind-in-2013" style="border: 0px; color: #36717f; margin: 0px; outline: none; padding: 0px; vertical-align: baseline;" target="_blank">this mythbusting guide</a></strong><span style="background-color: white; font-family: Georgia, 'Times New Roman', serif; line-height: 30.85714340209961px; text-align: start;"> will keep you in the know.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Georgia, 'Times New Roman', serif; line-height: 30.85714340209961px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: white; text-align: start;"><span style="font-family: Georgia, Times New Roman, serif;"><span style="line-height: 30.85714340209961px;">For More Info about <a href="http://www.seohub.co/seo/the-resources-you-need-to-stay-current-with-seo-in-under-100-words/" target="_blank">The Resources You Need to Stay Current With SEO</a></span></span><br /></span></div>
</div>
<div class="blogger-post-footer">http://feeds.feedburner.com/nileshpatel</div>Anonymoushttp://www.blogger.com/profile/01763267761385942403noreply@blogger.com1tag:blogger.com,1999:blog-1287795775229348571.post-50008563351094621592014-01-25T02:44:00.002-08:002014-01-25T02:44:46.404-08:00The Latest SEO Challenge? Maintaining Rankings<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
<span style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; text-align: start;">Unfortunately for hopeful small businesses with polished websites and great new content, staying high-up in the rankings of major search engines is an ongoing challenge. Because search engines constantly index content and search for new pages, it requires proactivity and perseverance to keep a website at the top of the rankings.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; text-align: start;">Several factors cause a website to slip in ranking. Namely, competitors optimize their own sites, which can cause theirs to rise in ranking and others to drop. There are also constant changes in search engine algorithms, which improve search engines, but often leave some websites behind which used older SEO methods. Not to mention changes in search engine market share, or the simple habits of online buyers.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; text-align: start;">Telx Web, a Miami website design business, announced today that they now provide </span><a href="http://www.telxweb.com/seo-marketing/rankings-maintenance/" rel="nofollow" style="background-color: white; color: #07689b; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; outline: none; text-align: start; text-decoration: none;">new and improved rankings maintenance for clients.</a><span style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; text-align: start;"> This means Telx Computers monitors clients’ rankings weekly for targeted keywords, they write articles and distribute them with links to clients’ websites, as well as back-linking from other sites and social media postings.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; text-align: start;">This Miami </span><a href="http://www.telxweb.com/website-services/press-release-marketing/" rel="nofollow" style="background-color: white; color: #07689b; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; outline: none; text-align: start; text-decoration: none;">SEO</a><span style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; text-align: start;"> company has a reliable and reputable staff that is dedicated to updating and maintaining clients’ website rankings. A few years ago, technology like “Meta Tags” was essential to maintaining traffic. As search engines have changed and grown, link building is considered much more important, and the largest search engines have changed their algorithms along these lines. Telx Web is one of the few search engine optimization companies that will actually continue to write and distribute articles with links to client websites, provide back links and social media postings, and monitor the search status of clients’ sites.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; text-align: start;">Being able to not only understand the current trends and search engine technologies, but being able to adapt and overcome changes in these trends is what Telx Web is set on accomplishing for customers. Through SEO consulting, Telx can teach clients how to successfully optimize their businesses for search engines of all types, and to reach the customers they intend to impact.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<a href="http://www.telxweb.com/meet-telx-web-firm/about-us/" rel="nofollow" style="background-color: white; color: #07689b; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; outline: none; text-align: start; text-decoration: none;">About Telx Web</a><span style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; text-align: start;"> - A hallmark of the best SEO companies are full-ranging SEO features. Telx Web provides these, and more; On-Page optimization - which involves the use of correct keywords and metadata and Off-Page optimization - which is all about back-linking to a site via other sites. Not to mention Social Media Marketing through blogs, Facebook, Twitter, Google+, and other social networking sites, as well as manually submitting and monitoring the ranking of clients’ sites and pay-per-click campaigns. Telx also provides clients with scalable services, so that they can serve every budget and every business, small to large.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; text-align: start;">For More Info about </span><span style="font-size: 12px; line-height: 15px; text-align: left;"><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.prweb.com/releases/2014/01/prweb11508422.htm" target="_blank">The Latest SEO Challenge</a></span></span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px; text-align: start;"><br /></span></div>
</div>
<div class="blogger-post-footer">http://feeds.feedburner.com/nileshpatel</div>Anonymoushttp://www.blogger.com/profile/01763267761385942403noreply@blogger.com11tag:blogger.com,1999:blog-1287795775229348571.post-29021515867430687592014-01-10T09:02:00.001-08:002014-01-10T09:26:13.564-08:00SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
<div class="separator" style="clear: both; text-align: center;">
<a href="http://patelnileshm.blogspot.com/2014/01/how-to-prepare-for-googles-2014.html" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://cms.searchenginewatch.com/IMG/723/276723/seo-in-2014.jpg?1385333947" height="320" width="319" /></a></div>
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px; text-align: start;">It has been an incredibly eventful year in terms of updates from Google. Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift away from providing keyword data thanks to encrypted search.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px; text-align: start;">Many have gone so far as to ask whether SEO as a profession is dead: for one interesting perspective, see my recent</span><span style="background-color: white; color: #444444; font-family: sans-serif; font-size: 14px; line-height: 20px; text-align: start;"> </span><a href="http://www.forbes.com/sites/jaysondemers/2013/11/13/is-seo-dead/" style="-webkit-tap-highlight-color: rgb(255, 94, 153); background-color: white; color: #6100ab; font-family: sans-serif; font-size: 14px; line-height: 20px; margin: 0px; outline: 0px; padding: 0px; text-align: start; text-decoration: none; vertical-align: baseline;" target="_blank">Forbes</a><span style="background-color: white; color: #444444; font-family: sans-serif; font-size: 14px; line-height: 20px; text-align: start;"> </span><span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px; text-align: start;">interview with Sam Roberts of VUDU Marketing. My own take is less alarmist: Google has taken major spam-fighting steps that have shifted the playing field for SEO professionals and anyone trying to get their site on the map in the year ahead.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px; text-align: start;">At the same time, the need for an online presence has never been stronger, while the landscape has never been more competitive. The potential to make a real ROI impact with your company's online marketing initiative is greater than ever. But defaulting to so-called "gray hat" tactics no longer works. Instead, SEO professionals need to step up and embrace a more robust vision of our area of expertise.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px; text-align: start;">You might call it a move from tactician to strategist: the best and most successful players in our space will work to anticipate Google's next moves and respond to them with laser focus. In a sense, the infinite digital game of chess that is SEO will continue, but the rules of the game have become more complex.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px; text-align: start;">Through a mix of what I'm observing and reading and what I'm seeing working out in the field today for my clients, here are some suggestions for companies and SEO professionals that are thinking ahead to 2014 for their digital strategies.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px; text-align: start;"><br /></span></div>
<h2 style="background-color: white; border: 0px; font-family: sans-serif; font-size: 18px; line-height: 20px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline;">
Everything You Learned in 2013 is Still Relevant, Just Amplified</h2>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px; text-align: start;">When you look closely at the targets of the 2013 updates (ie, websites that cheat their way to the top of the rankings or provide no value to visitors), I anticipate seeing these carried forward throughout 2014. We can continue to expect micro adjustments to Panda and </span><a href="http://searchenginewatch.com/article/2279845/Googles-Penguin-2.0-Algorithm-The-Definitive-Guide" style="-webkit-tap-highlight-color: rgb(255, 94, 153); background-color: white; color: #6100ab; font-family: sans-serif; font-size: 14px; line-height: 20px; margin: 0px; outline: 0px; padding: 0px; text-align: start; text-decoration: none; vertical-align: baseline;">Penguin</a><span style="background-color: white; color: #444444; font-family: sans-serif; font-size: 14px; line-height: 20px; text-align: start;"> </span><span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px; text-align: start;">that continue to target both link quality and content quality.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px; text-align: start;">When you look closely at the targets of the 2013 updates (ie, websites that cheat their way to the top of the rankings or provide no value to visitors), I anticipate seeing these carried forward throughout 2014. We can continue to expect micro adjustments to Panda and</span><span style="background-color: white; color: #444444; font-family: sans-serif; font-size: 14px; line-height: 20px; text-align: start;"> </span><a href="http://searchenginewatch.com/article/2279845/Googles-Penguin-2.0-Algorithm-The-Definitive-Guide" style="-webkit-tap-highlight-color: rgb(255, 94, 153); background-color: white; color: #6100ab; font-family: sans-serif; font-size: 14px; line-height: 20px; margin: 0px; outline: 0px; padding: 0px; text-align: start; text-decoration: none; vertical-align: baseline;">Penguin</a><span style="background-color: white; color: #444444; font-family: sans-serif; font-size: 14px; line-height: 20px; text-align: start;"> </span><span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px; text-align: start;">that continue to target both link quality and content quality.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px; text-align: start;">Smart marketers will benefit from keeping a close eye on their link profiles, and performing periodic audits to identify and remove inbound links built unnaturally. High quality content investments will remain critical.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px; text-align: start;">A solid SEO performance in 2014 is going to be built on a foundation of really understanding what happened in 2013, and what these changes mean both strategically and tactically for SEO.</span><span style="background-color: white; color: #444444; font-family: sans-serif; font-size: 14px; line-height: 20px; text-align: start;"> </span><a href="http://searchenginewatch.com/article/2301719/6-Major-Google-Changes-Reveal-the-Future-of-SEO" style="-webkit-tap-highlight-color: rgb(255, 94, 153); background-color: white; color: #6100ab; font-family: sans-serif; font-size: 14px; line-height: 20px; margin: 0px; outline: 0px; padding: 0px; text-align: start; text-decoration: none; vertical-align: baseline;">SEO really has changed in critical ways</a><span style="background-color: white; color: #444444; font-family: sans-serif; font-size: 14px; line-height: 20px; text-align: start;">.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; color: #444444; font-family: sans-serif; font-size: 14px; line-height: 20px; text-align: start;"><br /></span></div>
<h2 style="background-color: white; border: 0px; font-family: sans-serif; font-size: 18px; line-height: 20px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline;">
Content Marketing is Bigger than Ever</h2>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px; text-align: start;">Content marketing will move from buzzword to mature marketing movement in 2014. From an SEO perspective, Google will be looking at companies that have robust content marketing efforts as a sign that they're the kind of business Google wants to support.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px; text-align: start;"><br /></span></div>
<div style="background-color: white; border: 0px; font-family: sans-serif; font-size: 14px; line-height: 20px; margin-bottom: 20px; outline: 0px; padding: 0px; vertical-align: baseline;">
Think of all the advantages of a<span style="color: #444444;"> <a href="http://searchenginewatch.com/article/2286733/How-to-Create-Content-Strategy-for-a-B2B-Business" style="-webkit-tap-highlight-color: rgb(255, 94, 153); background-color: transparent; color: #6100ab; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">good content strategy</a>:</span></div>
<ul style="background-color: white; border: 0px; font-family: sans-serif; font-size: 14px; line-height: 20px; margin: 0px 0px 20px 40px; outline: 0px; padding: 0px; vertical-align: baseline;">
<li style="background-color: transparent; border: 0px; margin: 0px 0px 10px; outline: 0px; padding: 0px; vertical-align: baseline;">Regular, helpful content targeted at your audience.</li>
<li style="background-color: transparent; border: 0px; margin: 0px 0px 10px; outline: 0px; padding: 0px; vertical-align: baseline;">Social signals from regular sharing and engagement.</li>
<li style="background-color: transparent; border: 0px; margin: 0px 0px 10px; outline: 0px; padding: 0px; vertical-align: baseline;">Freshness or signs that your site is alive and growing.</li>
<li style="background-color: transparent; border: 0px; margin: 0px 0px 10px; outline: 0px; padding: 0px; vertical-align: baseline;">Increasing authority connected to your body of work.</li>
</ul>
<div>
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px;">Sound familiar? It's the very approach to SEO that all of Google's recent updates have been designed to shape.</span></div>
<div>
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px;"><br /></span></div>
<div>
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px;">What changes you need to make in 2014 depends largely on where your company stands now in relation to an active content marketing strategy. Companies with existing content strategies will need to assess the role of mobile, specifically.</span></div>
<div>
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px;"><br /></span></div>
<div>
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px;">If you've just begun to move in the direction of content marketing, it's time to really commit and diversify. If you haven't started yet,</span><span style="background-color: white; color: #444444; font-family: sans-serif; font-size: 14px; line-height: 20px;"> </span><a href="http://searchenginewatch.com/article/2297429/How-to-Build-Your-First-Content-Marketing-Strategy" style="-webkit-tap-highlight-color: rgb(255, 94, 153); background-color: white; color: #6100ab; font-family: sans-serif; font-size: 14px; line-height: 20px; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">it's time to take the plunge</a><span style="background-color: white; color: #444444; font-family: sans-serif; font-size: 14px; line-height: 20px;">.</span></div>
<div>
<span style="background-color: white; color: #444444; font-family: sans-serif; font-size: 14px; line-height: 20px;"><br /></span></div>
<div>
<h2 style="background-color: white; border: 0px; font-family: sans-serif; font-size: 18px; line-height: 20px; margin: 0px 0px 20px; outline: 0px; padding: 0px; vertical-align: baseline;">
Social Media Plays an Increasingly Visible Role</h2>
</div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px;">Social media has been a major player in the digital marketing landscape for the last few years. First we saw the rise of mega platforms like Facebook and Twitter. In the last couple of years, visual content from networks like Pinterest, Instagram, and various micro-video services haa swept through.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px;">Social media has been a major player in the digital marketing landscape for the last few years. First we saw the rise of mega platforms like Facebook and Twitter. In the last couple of years, visual content from networks like Pinterest, Instagram, and various micro-video services haa swept through.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px;"><br /></span></div>
<div>
<div style="background-color: white; border: 0px; font-family: sans-serif; font-size: 14px; line-height: 20px; margin-bottom: 20px; outline: 0px; padding: 0px; text-align: justify; vertical-align: baseline;">
Today, diversification is a major trend: depending on who you're targeting, it's no longer enough to be active on a single network. In fact, The<span style="color: #444444;"> <a href="http://contentmarketinginstitute.com/wp-content/uploads/2013/10/B2B_Research_2014_CMI.pdf" style="-webkit-tap-highlight-color: rgb(255, 94, 153); background-color: transparent; color: #6100ab; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Content Marketing Institute</a> </span>recently released a study that the most successful B2B marketers are active on an average of seven networks. Companies and SEO professionals will need to be asking the following questions in the year ahead:</div>
<ul style="background-color: white; border: 0px; font-family: sans-serif; font-size: 14px; line-height: 20px; margin: 0px 0px 20px 40px; outline: 0px; padding: 0px; vertical-align: baseline;">
<li style="background-color: transparent; border: 0px; margin: 0px 0px 10px; outline: 0px; padding: 0px; text-align: justify; vertical-align: baseline;">Are we taking our social media seriously? Are we employing the pillars of strong profiles, good content, reciprocity, and engagement?</li>
<li style="background-color: transparent; border: 0px; margin: 0px 0px 10px; outline: 0px; padding: 0px; text-align: justify; vertical-align: baseline;">Is easy social sharing enabled for all of our content?</li>
<li style="background-color: transparent; border: 0px; margin: 0px 0px 10px; outline: 0px; padding: 0px; text-align: justify; vertical-align: baseline;">Does our content strategy include a dissemination phase that includes maximizing its potential for distribution through social networks?</li>
<li style="background-color: transparent; border: 0px; margin: 0px 0px 10px; outline: 0px; padding: 0px; text-align: justify; vertical-align: baseline;">Are we active on the social networks that matter in our industry?</li>
<li style="background-color: transparent; border: 0px; margin: 0px 0px 10px; outline: 0px; padding: 0px; text-align: justify; vertical-align: baseline;">Are we active on the social networks that matter to our customers?</li>
<li style="background-color: transparent; border: 0px; margin: 0px 0px 10px; outline: 0px; padding: 0px; text-align: justify; vertical-align: baseline;">Are we active on the social networks that matter to the search engines? (See below for more thoughts on making that strategic investment).</li>
<li style="background-color: transparent; border: 0px; margin: 0px 0px 10px; outline: 0px; padding: 0px; text-align: justify; vertical-align: baseline;">Does our social media marketing strategy stimulate the level of social signals required to achieve our goals?</li>
</ul>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px;">Google's updates are likely to increasingly rely on social signals as active human curation of good content.</span></div>
</div>
<div>
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px;"><br /></span></div>
<div>
<h2 style="background-color: white; border: 0px; font-family: sans-serif; font-size: 18px; line-height: 20px; margin: 0px 0px 20px; outline: 0px; padding: 0px; text-align: justify; vertical-align: baseline;">
Invest in Google+</h2>
</div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px;">In addition to strengthening your overall social media marketing position, it's going to be absolutely critical that you are investing in your Google+ presence.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px;"><br /></span></div>
<div>
<div style="background-color: white; border: 0px; font-family: sans-serif; font-size: 14px; line-height: 20px; margin-bottom: 20px; outline: 0px; padding: 0px; text-align: justify; vertical-align: baseline;">
Moz's most recent study of<span style="color: #444444;"> <a href="http://searchenginewatch.com/article/2281153/2013-Search-Ranking-Factors-Survey-Results-From-Moz" style="-webkit-tap-highlight-color: rgb(255, 94, 153); background-color: transparent; color: #6100ab; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">ranking factors</a> </span>confirms that Google+ is playing an increasingly significant role in a solid SEO ranking. The immediate areas to focus on include:</div>
<ul style="background-color: white; border: 0px; font-family: sans-serif; font-size: 14px; line-height: 20px; margin: 0px 0px 20px 40px; outline: 0px; padding: 0px; vertical-align: baseline;">
<li style="background-color: transparent; border: 0px; margin: 0px 0px 10px; outline: 0px; padding: 0px; text-align: justify; vertical-align: baseline;">Establishing Google Authorship of your content, and tying it to your Google+ account. Authorship, which brings your body of content together, will play an important role in the SERPs as well as strengthening your Author Rank.</li>
<li style="background-color: transparent; border: 0px; margin: 0px 0px 10px; outline: 0px; padding: 0px; text-align: justify; vertical-align: baseline;">Those +1's add up. It isn't clear exactly how much Google +1's directly contribute, but it's fair to say that it's a major factor in the "social signals" component of Google's algorithm. I expect this to increase in the year ahead.</li>
</ul>
<div>
<h2 style="background-color: white; border: 0px; font-family: sans-serif; font-size: 18px; line-height: 20px; margin: 0px 0px 20px; outline: 0px; padding: 0px; text-align: justify; vertical-align: baseline;">
Hummingbird Was Just the Tip of the Mobile Iceberg</h2>
</div>
</div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px;">2014 will be the year of mobile SEO. Hummingbird was just the very small visible tip of a very large iceberg as Google struggles to respond to the rapidly shifting landscape where half of all Americans own smartphones and at least one-third own tablets. Those statistics will probably shift upward, maybe dramatically, after the 2013 holiday season.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px;">As a result, your site's mobile performance matters to your SEO rankings. Properties that you're trying to rank need to be designed first for mobile and then scaled up for the big screen. If you don't have a mobile-optimized website, this needs to be your top priority in terms of SEO and design investments for 2014.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px;">Some underlying changes that happened with Hummingbird, including the increasing importance of both semantic search and Knowledge Graph, will continue to grow in influence. Practically speaking, this is to help prepare the search engine for the rise of voice search associated with mobile. But it also has direct implications (which we're still learning about) for broader SEO. This is one area that you should pay close attention to, from how you structure your content to what content you choose to put out.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px;"><br /></span></div>
<div>
<h2 style="background-color: white; border: 0px; font-family: sans-serif; font-size: 18px; line-height: 20px; margin: 0px 0px 20px; outline: 0px; padding: 0px; text-align: justify; vertical-align: baseline;">
The Long Versus Short Debate</h2>
</div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px;">Which is better, long content or short content? The answer depends on who is creating the content, who is reading it, what it's about, in what context it's being consumed, and how you define "better."</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px;">For the purposes of this argument, which form of content will help you best prepare to rank well in 2014? Frustratingly for some, the answer is more "both/and" than "or."</span></div>
<div style="text-align: justify;">
<span style="background-color: white; color: #444444; font-family: sans-serif; font-size: 14px; line-height: 20px;"><br /></span></div>
<div style="text-align: justify;">
<a href="http://www.vocus.com/blog/2014-marketing-trends-seo-in-2014/" style="-webkit-tap-highlight-color: rgb(255, 94, 153); background-color: white; color: #6100ab; font-family: sans-serif; font-size: 14px; line-height: 20px; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Vocus</a><span style="background-color: white; color: #444444; font-family: sans-serif; font-size: 14px; line-height: 20px;"> </span><span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px;">recently cited a study that showed that the top 10 results for a specific keyword search tended to be more than 2,000 words in length. The validity of that study has been debated, but it's probably fair to say that length is a proxy for depth of expertise and value delivered to the reader.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px;">Google values both expertise and value. As a result, we've seen a trend where the "minimum desirable length" for text-based content has shifted from something in the range of 550 words to articles in the range of 1000-plus words.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px;">Yet we're also confronted with the reality of the mobile device: if I'm reading about something I'm only moderately interested in, there's a high probability that I won't want to scroll through 2,000 words on my iPhone. That leaves content marketers faced with the challenge of producing mobile-friendly content, which tends to be (in a sweeping generality) much, much shorter.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px;">Proposed solutions have run the gamut from content mixes to site architectures that allow you to point readers to specific versions of content based on their devices. This is great for the user experience, but where it all comes out on the SEO algorithm front remains to be seen. For now, I'll just acknowledge that it's an area of concern that will continue to evolve and that it's something you should keep your eye on.</span></div>
<div>
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px;"><br /></span></div>
<div>
<h2 style="background-color: white; border: 0px; font-family: sans-serif; font-size: 18px; line-height: 20px; margin: 0px 0px 20px; outline: 0px; padding: 0px; text-align: justify; vertical-align: baseline;">
Advertising and PPC has a Shifted Relationship with SEO</h2>
</div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px;">Since Google made the decision to encrypt the vast majority of its searches, our ability to access keyword data for research purposes has been restricted. However, there's a loophole. Keyword data is still available for advertisers using PPC on Google's platform.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px;">More SEO budgets may be driven toward PPC simply because access to the data may otherwise be restricted. It's also possible that we'll see the release of a premium Google product to give us access to that data through another channel from Google in the year ahead.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px;"><br /></span></div>
<div>
<h2 style="background-color: white; border: 0px; font-family: sans-serif; font-size: 18px; line-height: 20px; margin: 0px 0px 20px; outline: 0px; padding: 0px; text-align: justify; vertical-align: baseline;">
Guest Blogging Remains One of the Most Effective Tactics, With a Caveat</h2>
</div>
<div style="text-align: justify;">
<a href="http://searchenginewatch.com/article/2279846/Guest-Posting-A-Quick-Start-Guide" style="-webkit-tap-highlight-color: rgb(255, 94, 153); background-color: white; color: #6100ab; font-family: sans-serif; font-size: 14px; line-height: 20px; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">Guest blogging</a><span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px;"><span style="color: #444444;"> </span>has exploded in the past year, and it's going to remain one of the most effective means of building quality inbound links, traffic, and branding exposure in 2014. However, it's absolutely critical that you're creating high quality content, and using extremely stringent criteria when selecting your target sites.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px;">In other words, you need to apply the same high ethos approach to guest blogging that you do to the rest of your SEO efforts. If you dip a toe into spammy waters where guest blogging is essentially scattershot article marketing with a 2014 update, you're likely to be penalized in a future Penguin update.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px;"><br /></span></div>
<div>
<h2 style="background-color: white; border: 0px; font-family: sans-serif; font-size: 18px; line-height: 20px; margin: 0px 0px 20px; outline: 0px; padding: 0px; text-align: justify; vertical-align: baseline;">
Conclusion</h2>
</div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px;">This has been a year of significant change in the SEO industry. Even contemplating strategies for 2014 can feel staggering.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px;">The good news is that looking back, it's easy to see which direction the trends are heading in terms of the years ahead. Staying the course on solid white hat tactics and paying attention to a few priority areas that are shifting rapidly should give you the insights needed to improve your organic search visibility in 2014 and beyond.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px;">What trends do you anticipate seeing from Google in the year ahead? How are you preparing?</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: sans-serif; font-size: 14px; line-height: 20px;">For More Info about</span><span style="background-color: white; color: #444444; font-family: sans-serif; font-size: 14px; line-height: 20px;"> <a href="http://searchenginewatch.com/article/2308896/SEO-in-2014-How-to-Prepare-for-Googles-2014-Algorithm-Updates" target="_blank">How to Prepare for Google's 2014 Algorithm Updates</a></span></div>
<div style="text-align: justify;">
<span style="background-color: white; color: #444444; font-family: sans-serif; font-size: 14px; line-height: 20px;"><br /></span></div>
<div>
<span style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; line-height: 20px; text-align: justify;"><b><span style="font-family: Arial, Helvetica, sans-serif;">Tags : googl's algorithm 2014</span></b></span><span style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; line-height: 18px; text-align: justify;"><b><span style="line-height: 20px;">,</span><span style="line-height: 20px;"> </span></b></span><strong style="background-color: white; box-sizing: border-box; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; line-height: 22px; text-align: justify;"><span style="font-weight: normal; line-height: 18px;"><b><a href="http://www.about.me/NileshPatel8" style="color: #3d85c6; text-decoration: none;" target="_blank">nilesh patel</a>, </b></span><span style="font-weight: normal; line-height: 18px;"><b><b><b><a href="http://patelnileshm.blogspot.com/" style="color: #3d85c6; text-decoration: none;" target="_blank">seo services provider</a></b></b>, </b><b><a href="http://www.facebook.com/nilesh8989" style="color: #3d85c6; text-decoration: none;" target="_blank">nilesh patel seo</a></b></span></strong></div>
<div>
<span style="background-color: white; color: #444444; font-family: sans-serif; font-size: 14px; line-height: 20px;"><br /></span></div>
</div>
<div class="blogger-post-footer">http://feeds.feedburner.com/nileshpatel</div>Anonymoushttp://www.blogger.com/profile/01763267761385942403noreply@blogger.com0tag:blogger.com,1999:blog-1287795775229348571.post-10403342744237726952013-11-28T01:41:00.006-08:002013-11-28T01:47:43.188-08:00SearchCap: The Day In Search, November 27, 2013<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;">Below is what happened in search today, as reported on</span><a href="http://searchengineland.com/" style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; margin: 0px; padding: 0px; text-align: start;">Search Engine Land</a><span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;"> and from other places across the Web.</span></div>
</div>
<div style="text-align: justify;">
<div style="text-align: justify;">
<span style="background-color: white; color: #444444; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;"><br /></span></div>
</div>
<h2 style="background-color: white; font-family: Tahoma, Arial, Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px 0px 5px; padding: 0px; text-align: justify;">
From Search Engine Land:</h2>
<div>
<div style="text-align: justify;">
<br /></div>
</div>
<div>
<ul style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 12px; line-height: 1.5em; margin: 0px 0px 10px 5px; padding: 0px 0px 0px 15px;">
<li style="font-size: 15px; line-height: 1.5em; margin: 0px; padding: 0px 2px;"><div style="text-align: justify;">
<strong style="line-height: 1.5em; margin: 0px; padding: 0px;"><a href="http://searchengineland.com/google-keyword-planner-now-shows-trademarked-terms-178359" style="line-height: 1.5em; margin: 0px; padding: 0px;" title="Google Keyword Planner Now Shows Trademarked Terms"><span style="color: #0b5394;">Google Keyword Planner Now Shows Trademarked Terms</span></a></strong></div>
<div style="margin-bottom: 10px; padding: 0px;">
<div style="text-align: justify;">
At some point recently, Google started to indicate terms that are trademarked in the Keyword Planner with the TM mark. Dan Shure of Evolving SEO tweeted about the new feature, noting that McDonald’s “I’m Lovin’ It” tagline is not marked as trademarked while Staples’ “The Easy Button” is marked as such. (Burger King’s “Have It […]</div>
</div>
</li>
</ul>
</div>
<div>
<div style="text-align: justify;">
<span style="background-color: white; color: #515151; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 22.5px;"><br /></span></div>
</div>
<div>
<ul style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 12px; line-height: 1.5em; margin: 0px 0px 10px 5px; padding: 0px 0px 0px 15px;">
<li style="font-size: 15px; line-height: 1.5em; margin: 0px; padding: 0px 2px;"><div style="text-align: justify;">
<strong style="line-height: 1.5em; margin: 0px; padding: 0px;"><a href="http://searchengineland.com/the-brave-new-world-of-seo-beyond-websites-177944" style="line-height: 1.5em; margin: 0px; padding: 0px;" title="The Brave New World of SEO: Beyond Websites"><span style="color: #0b5394;">The Brave New World of SEO: Beyond Websites</span></a></strong></div>
<div style="margin-bottom: 10px; padding: 0px;">
<div style="text-align: justify;">
We hear it regularly – the death knell tolling for SEO. In the past several years, we’ve been bombarded by a barrage of change in organic search, from Penguin to Panda to Hummingbird, from inbound link penalties to [not provided]. Let’s face it: the only constant in search is change. But I propose that SEO isn’t […]</div>
</div>
</li>
</ul>
<div>
<ul style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 12px; line-height: 1.5em; margin: 0px 0px 10px 5px; padding: 0px 0px 0px 15px;">
<li style="font-size: 15px; line-height: 1.5em; margin: 0px; padding: 0px 2px;"><div style="text-align: justify;">
<strong style="line-height: 1.5em; margin: 0px; padding: 0px;"><a href="http://searchengineland.com/3-ways-adwords-scripts-will-make-your-holidays-merrier-178128" style="line-height: 1.5em; margin: 0px; padding: 0px;" title="3 Ways AdWords Scripts Will Make Your Holidays Merrier"><span style="color: #0b5394;">3 Ways AdWords Scripts Will Make Your Holidays Merrier</span></a></strong></div>
<div style="margin-bottom: 10px; padding: 0px;">
<div style="text-align: justify;">
The holidays are officially upon us, and if you’re reading this, I must give thanks to you for your time. When I still worked at Google, this was the time of year when new product launches came to a crawl since most advertisers were too busy to deal with change, and only the most persistent […]</div>
</div>
</li>
</ul>
<div>
<ul style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 12px; line-height: 1.5em; margin: 0px 0px 10px 5px; padding: 0px 0px 0px 15px;">
<li style="font-size: 15px; line-height: 1.5em; margin: 0px; padding: 0px 2px;"><div style="text-align: justify;">
<strong style="line-height: 1.5em; margin: 0px; padding: 0px;"><a href="http://searchengineland.com/how-to-run-a-successful-b2b-social-media-marketing-campaign-177923" style="line-height: 1.5em; margin: 0px; padding: 0px;" title="How To Run A Successful B2B Social Media Marketing Campaign"><span style="color: #0b5394;">How To Run A Successful B2B Social Media Marketing Campaign</span></a></strong></div>
<div style="margin-bottom: 10px; padding: 0px;">
<div style="text-align: justify;">
Many marketers think of social media in the context of B2C companies: after all, 4 in 10 consumers buy products that they’ve favorited, liked, tweeted or pinned on various social networks. Yet, according to a recent study from MarketingProfs, 87% of B2B marketers use social media platforms in their content marketing efforts. In fact, of […]</div>
</div>
</li>
</ul>
<div>
<ul style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 12px; line-height: 1.5em; margin: 0px 0px 10px 5px; padding: 0px 0px 0px 15px;">
<li style="font-size: 15px; line-height: 1.5em; margin: 0px; padding: 0px 2px;"><div style="text-align: justify;">
<strong style="line-height: 1.5em; margin: 0px; padding: 0px;"><a href="http://searchengineland.com/google-adds-big-change-to-display-bidding-pay-by-viewable-impression-in-adwords-178261" style="line-height: 1.5em; margin: 0px; padding: 0px;" title="Google Adds Big Change To Display Bidding: Pay By Viewable Impression In AdWords"><span style="color: #0b5394;">Google Adds Big Change To Display Bidding: Pay By Viewable Impression In AdWords</span></a></strong></div>
<div style="margin-bottom: 10px; padding: 0px;">
<div style="text-align: justify;">
In a significant move, Google rolled out CPM bidding by viewable impression in AdWords this week. Advertisers will only be charged for ad impressions that can actually be viewed in-screen by users, rather than on the traditional served impression basis. New reporting metrics are also available, all powered by Google’s viewability measurement solution, Active View, […]</div>
</div>
</li>
</ul>
<div>
<div style="text-align: justify;">
<span style="font-family: Helvetica, Arial, sans-serif;"><span style="font-size: 15px; line-height: 22.5px;">For More Info about <a href="http://searchengineland.com/searchcap-the-day-in-search-november-27-2013-178391" rel="nofollow" style="color: #515151;" target="_blank">Search Cap</a></span></span></div>
</div>
</div>
</div>
</div>
</div>
<div>
<div style="text-align: justify;">
<br /></div>
</div>
</div>
<div class="blogger-post-footer">http://feeds.feedburner.com/nileshpatel</div>Anonymoushttp://www.blogger.com/profile/01763267761385942403noreply@blogger.com2tag:blogger.com,1999:blog-1287795775229348571.post-42136950818427520152013-11-28T01:34:00.003-08:002013-11-28T01:34:32.036-08:00Google Keyword Planner Now Shows Trademarked Terms<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;">At some point recently, Google started to indicate terms that are trademarked in the Keyword Planner with the TM mark.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="color: black;"><a href="https://twitter.com/dan_shure" style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; margin: 0px; padding: 0px; text-align: start;" target="_blank">Dan Shure</a><span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;"> of Evolving SEO tweeted about the new feature, noting that McDonald’s “I’m Lovin’ It” tagline is not marked as trademarked while Staples’ “The Easy Button” is marked as such. (Burger King’s “Have It Your Way” also gets a TM.)</span></span></div>
<div style="text-align: justify;">
<span style="background-color: white; color: #444444; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://pbs.twimg.com/media/BaF0aMuCAAIBTnw.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="121" src="https://pbs.twimg.com/media/BaF0aMuCAAIBTnw.png" width="320" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;">What is marked as trademarked and what isn’t appears to be somewhat inconsistent at this point. For example, in this set of queries for several Pittsburgh Steelers’ related terms, “steellers” and “steelers pictures” are no’t marked as trademarked. I assumed that meant that “Pittsburgh” needed to be included in the search to trigger the trademark. However, for some reason “steelers hat” is marked with with the trademark symbol.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; color: #444444; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://searchengineland.com/figz/wp-content/seloads/2013/11/keyword-planner-trademarked-terms-steelers.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="184" src="http://searchengineland.com/figz/wp-content/seloads/2013/11/keyword-planner-trademarked-terms-steelers.jpg" width="320" /></a></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;">The NHL was the only major sports organization I could find that wasn’t marked, likewise NHL team names such as Pittsburgh Penguins are not marked.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;">The trademarked terms can still be added to campaigns. The “TM” mark is not included with the keywords when they are added. Presumably Google is adding the marker to help eliminate user surprise when trademarked terms get disapproved. The inconsistency could cause more confusion if in fact keywords such as “steelers pictures” are eventually disapproved for trademark reasons.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;">For More Info about</span><span style="background-color: white; color: #444444; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;"> <a href="http://searchengineland.com/google-keyword-planner-now-shows-trademarked-terms-178359" rel="nofollow" target="_blank">Google Keyword Planner</a></span></div>
<div style="text-align: justify;">
<br /></div>
</div>
<div class="blogger-post-footer">http://feeds.feedburner.com/nileshpatel</div>Anonymoushttp://www.blogger.com/profile/01763267761385942403noreply@blogger.com0tag:blogger.com,1999:blog-1287795775229348571.post-79248826259732576712013-11-22T21:25:00.004-08:002013-11-22T21:29:46.688-08:00Google Seeking Feature Requests For Webmaster Tools<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="http://searchengineland.com/figz/wp-content/seloads/2012/04/google-webmaster-tools-video-1330350240.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: justify;"><img border="0" src="http://searchengineland.com/figz/wp-content/seloads/2012/04/google-webmaster-tools-video-1330350240.jpeg" /></a></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;">Google’s head of search spam Matt Cutts </span><a href="http://www.mattcutts.com/blog/webmaster-feature-requests/" style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; margin: 0px; padding: 0px; text-align: start;">posted</a><span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;"> on his personal blog a request for webmasters to provide feedback and feature requests for Google Webmaster Tools.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;">Matt and the Google search quality team is looking for new ideas on what would make Google Webmaster Tools more useful to you. Matt talked about how far Webmaster Tools has come but they want to continue to make it more useful.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;">To submit feedback, go to </span><a href="http://www.mattcutts.com/blog/webmaster-feature-requests/" style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; margin: 0px; padding: 0px; text-align: start;">Matt’s blog</a><span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;"> and leave your feedback.</span><span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;"><br /></span><br />
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;">Matt’s disclaimer:</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;">To be clear, this is just some personal brainstorming–I’m not saying that the Webmaster Tools team will work on any of these. What I’d really like to hear is what you would like to see in 2014, either in Webmaster Tools or from the larger team that works with webmasters and site owners.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;">For More Info about</span><span style="background-color: white; color: #444444; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;"> <a href="http://searchengineland.com/google-seeking-feature-requests-for-webmaster-tools-177941" rel="nofollow" target="_blank">Google Seeking Feature Requests For Webmaster Tools</a></span></div>
<div style="text-align: justify;">
<br /></div>
</div>
<div class="blogger-post-footer">http://feeds.feedburner.com/nileshpatel</div>Anonymoushttp://www.blogger.com/profile/01763267761385942403noreply@blogger.com1tag:blogger.com,1999:blog-1287795775229348571.post-65291941195117908882013-10-28T23:28:00.003-07:002013-10-28T23:29:10.722-07:00Google’s Matt Cutts : More Pages Does Not Equal Higher Rankings<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;">In a </span><a href="https://www.youtube.com/watch?v=AVOrml7fp2c" style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; margin: 0px; padding: 0px; text-align: start;">new video</a><span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;"> released today by Google’s head of search spam, Matt Cutts, we learn that the more pages a web site has, does not necessarily mean you will have better rankings.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;">Matt Cutts said, “I wouldn’t assume that just because you have a large number of indexed pages that you automatically get a high-ranking. That’s not the case.”</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;">He goes on to explain that the more pages you have, the more chances you have to rank for different keywords. Plus, the more pages you have, the more likely you have more overall links and PageRank, which do directly impact your rankings. But the number of pages on a specific site, does not have a direct ranking benefit.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;">Here is the video:</span></div>
<div style="text-align: justify;">
<br />
<div style="text-align: center;">
<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/AVOrml7fp2c" width="420"></iframe></div>
</div>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;">Matt said it at the end again, <b>“just having a number of pages doesn’t give you a boost.”</b></span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;"><b><br /></b></span></div>
<div style="text-align: start;">
<span style="font-family: Helvetica, Arial, sans-serif;"><span style="font-size: 15px; line-height: 20px;">For More Info about<span style="color: #444444;"> </span><a href="http://searchengineland.com/googles-matt-cutts-more-pages-does-not-equal-higher-rankings-175332" rel="nofollow" style="color: #444444;" target="_blank">More Pages Does Not Equal Higher Rankings</a></span></span></div>
<div style="text-align: justify;">
<span style="background-color: white; color: #444444; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;"><b><br /></b></span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; line-height: 20px;"><b><span style="font-family: Arial, Helvetica, sans-serif;">Tags<span style="font-size: x-small;"> : </span>googl's matt cutts</span></b></span><span style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"><b><span style="line-height: 20px;">,</span><span style="font-size: xx-small; line-height: 20px;"> </span></b></span><strong style="background-color: white; box-sizing: border-box; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 22px;"><span style="font-weight: normal; line-height: 18px;"><b><a href="http://www.about.me/NileshPatel8" style="color: #3d85c6; text-decoration: none;" target="_blank">nilesh patel</a>, </b></span><span style="font-weight: normal; line-height: 18px;"><b><b><b><a href="http://patelnileshm.blogspot.com/" style="color: #3d85c6; text-decoration: none;" target="_blank">seo services provider</a></b></b>, <a href="https://www.facebook.com/TopPhotographyOfTheWorld" style="color: #3d85c6; text-decoration: none;" target="_blank">fans of photography</a>, </b><b><a href="http://www.facebook.com/nilesh8989" style="color: #3d85c6; text-decoration: none;" target="_blank">nilesh patel seo</a></b></span></strong></div>
<div style="text-align: justify;">
<span style="background-color: white; color: #444444; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;"><b><br /></b></span></div>
</div>
<div class="blogger-post-footer">http://feeds.feedburner.com/nileshpatel</div>Anonymoushttp://www.blogger.com/profile/01763267761385942403noreply@blogger.com1tag:blogger.com,1999:blog-1287795775229348571.post-76623727407391554202013-10-27T23:41:00.002-07:002013-10-27T23:43:06.062-07:00LiveZilla Live Chat Server Installation<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
<strong style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px; text-align: left;">I. Users & Groups</strong></div>
<div style="text-align: justify;">
<strong style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px; text-align: left;">________________________________________________________________________</strong></div>
<div style="text-align: justify;">
<span style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px; text-align: left;">The LiveZilla Server Admin contains several functions and options you will need to setup, update and maintain LiveZilla Server installations. The first step when setting up LiveZilla is to create a LiveZilla Server Installation on your webserver. Select "Create new LiveZilla Server" and press </span><em style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px; text-align: left;">next</em><span style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px; text-align: left;"> to proceed. </span></div>
<div style="text-align: justify;">
<span style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px; text-align: left;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px; text-align: left;">You are asked to enter the details of your administration account on the first page of the wizard. The username and the password you specify here will be used to maintain and update the server you are going to create. Please keep username and password in mind. The administration account is your first internal user (=operator) which can also be used for all daily tasks. You can create additional internal users once you have finished this installation. </span></div>
<div style="text-align: justify;">
<span style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px; text-align: left;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px; text-align: left;">The next step will be to create the first LiveZilla Group. Please enter the email address of your support department and click </span><em style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px; text-align: left;">next</em><span style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px; text-align: left;"> again.</span></div>
<div style="text-align: justify;">
<span style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px; text-align: left;"><br /></span></div>
<div style="text-align: justify;">
<strong style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px; text-align: left;">II. FTP Upload</strong></div>
<div style="text-align: justify;">
<strong style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px; text-align: left;">_________________________________________________________________________</strong></div>
<div style="text-align: justify;">
<span style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px; text-align: left;">You can directly upload the files to your webserver using FTP. All you need is a working FTP account with permission to create files and folders (write access). Enter the account details on the FTP setup page and do not forget to validate the target location for your LiveZilla Server Installation. </span></div>
<div style="text-align: justify;">
<span style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px; text-align: left;"><br /></span></div>
<div style="text-align: justify;">
<strong style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px; text-align: left;">How to find / validate the target location for your LiveZilla Server?</strong><br />
<span style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px; text-align: left;">Press the </span><em style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px; text-align: left;">Select</em><span style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px; text-align: left;"> button in order to see the file structure on your webserver. Make sure to (create and) select a folder as target for the installation, it is elsewise possible that you overwrite some files of your website. Make also sure that you don't upload the files to a location above / outside of your public web folder (wwwroot, public_html or htdocs). You would not be able to access your LiveZilla Server elsewise. Press </span><em style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px; text-align: left;">next</em><span style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px; text-align: left;"> to initiate the file upload process. </span></div>
<div style="text-align: justify;">
<span style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px; text-align: left;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px; text-align: left;">Alternative to FTP Upload: Extract to local system</span></div>
<div style="text-align: justify;">
<span style="font-family: arial, verdana, sans-serif; font-size: 12px; text-align: left;">__________________________________________________________________________</span></div>
<div style="text-align: left;">
<span style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px;">It's also possible (alternatively to FTP) to extract the files of the LiveZilla Server Installation to your local computer. In case you are working on the webserver you can extract the files directly into the public web folder.</span></div>
<div style="text-align: left;">
<span style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px;"><br /></span></div>
<div style="text-align: left;">
<span style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px;">This option should also be used if you intend to upload the server files to your webserver using a common FTP Client (like FileZilla). Keep in mind that You will need to</span><span style="background-color: #feffff; color: #575757; font-family: arial, verdana, sans-serif; font-size: 12px;"> </span><a href="http://www.livezilla.net/faq/en/?fid=changepermissions#changepermissions" style="background-color: #feffff; color: #4882d9; cursor: pointer; font-family: arial, verdana, sans-serif; font-size: 12px; text-decoration: none;"><u>set the file permissions</u></a><span style="background-color: #feffff; color: #575757; font-family: arial, verdana, sans-serif; font-size: 12px;"> </span><span style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px;">manually.</span></div>
<div style="text-align: left;">
<span style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px;"><br /></span></div>
<div style="text-align: left;">
<b style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px;">III. Determining the Server URL</b></div>
<div style="text-align: left;">
<b style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px;">__________________________________________________________________________</b></div>
<div style="text-align: left;">
<span style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px;">When all files have been uploaded to your webserver you will be asked to determine the</span><span style="background-color: #feffff; color: #575757; font-family: arial, verdana, sans-serif; font-size: 12px;"> </span><a href="http://en.wikipedia.org/wiki/Uniform_Resource_Identifier#Examples_of_absolute_URLs" style="background-color: #feffff; color: #4882d9; cursor: pointer; font-family: arial, verdana, sans-serif; font-size: 12px; text-decoration: none;"><strong>absolute URL</strong></a><span style="background-color: #feffff; color: #575757; font-family: arial, verdana, sans-serif; font-size: 12px;"> </span><span style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px;">of the folder of your new LiveZilla Server Installation. Please </span><u style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px;">do not proceed until you have passed the server test</u><span style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px;">, what guarantees that the LiveZilla Server URL is correct. </span></div>
<div style="text-align: left;">
<span style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px;"><br /></span></div>
<div style="text-align: left;">
<strong style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px;">How to find the correct URL?</strong><br />
<span style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px;">You should copy the URL suggested by the wizard and try to open it in your webbrowser. In case the suggestion of the wizard was correct you will see a page like</span><span style="background-color: #feffff; color: #575757; font-family: arial, verdana, sans-serif; font-size: 12px;"> </span><a href="http://www.livezilla.net/livezilla/" style="background-color: #feffff; color: #4882d9; cursor: pointer; font-family: arial, verdana, sans-serif; font-size: 12px; text-decoration: none;"><strong>this</strong></a><span style="background-color: #feffff; color: #575757; font-family: arial, verdana, sans-serif; font-size: 12px;"> </span><span style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px;">and you are done here. Elsewise, you will need to find the correct URL yourself. In case that you have uploaded the files to a folder named LiveZilla </span><em style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px;">below</em><span style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px;"> your website structure, it's likely that the URL will look like </span><em style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px;">http://www.yourwebsite.domain/livezilla</em><span style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px;">.</span></div>
<div style="text-align: left;">
<span style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px;"><br /></span></div>
<div style="text-align: left;">
<span style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px;">Once you have determined the right URL and passed the Server Test click </span><em style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px;">next</em><span style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px;"> to proceed to the next step.</span></div>
<div style="text-align: left;">
<span style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px;"><br /></span></div>
<div style="text-align: left;">
<b style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px;">IV. MySQL Database Settings</b></div>
<div style="text-align: left;">
<b style="background-color: #feffff; color: #575757; font-family: arial, verdana, sans-serif; font-size: 12px;">__________________________________________________________________________</b></div>
<div style="text-align: left;">
<span style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px;">The final step in this wizard is to setup the MySQL connection on your new LiveZilla Server. </span></div>
<div style="text-align: left;">
<span style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px;"><br /></span></div>
<div style="text-align: left;">
<b style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px;">MySQL Database</b></div>
<div style="text-align: left;">
<b style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px;"><br /></b></div>
<div style="text-align: left;">
<span style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px;">You will need to specify:</span></div>
<div style="text-align: left;">
<span style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px;"><br /></span></div>
<ul style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px; margin: 0px 0px 0px 15px; padding: 0px;">
<li><em><strong>Host</strong></em><br />The Hostname or IP of your MySQL / Database Server. Please note that all connections to the database will be initiated by the LiveZilla Server Script (PHP) and <strong>not</strong> by your local LiveZilla Server Admin application. In most cases, Webserver and MySQL Server are running on the same (logical) server which means that <em>localhost</em> will work as hostname. If your MySQL database is installed on a remote machine you will need to enter the hostname of the remote database server.</li>
<li><em><strong>User</strong></em><br />The database user you like to use for LiveZilla. The user needs the permission to CREATE/ALTER/DROP tables and SELECT/UPDATE/INSERT/DELETE data in the regarding database.</li>
<li><em><strong>Database Name</strong></em><br />The MySQL database you want to use for the LiveZilla Server Installation.</li>
<li><em><strong>Prefix (optional)</strong></em><br />The prefix entered here will be added in front of each table name. This will help you to organize data in a database and prevent one type of data from interfering with another.</li>
</ul>
<div>
<span style="font-family: arial, verdana, sans-serif;"><span style="font-size: 12px;"><br /></span></span></div>
<div>
<span style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px;">Enter your database details and press </span><em style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px;">Create Tables</em><span style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px;"> to create the set of LiveZilla tables. Validate database access and data consistency by pressing </span><em style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px;">Validate Database</em><span style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px;">. </span></div>
<div>
<span style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px;"><br /></span></div>
<div>
<span style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px;">Please note: you will not be able to create the tables and validate database access until the correct URL of your LiveZilla Server has been determined (previous page of this wizard)! </span></div>
<div>
_________________________________________________________________</div>
<div>
<span style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px;">Congratulations, your LiveZilla Server is ready now. The final step is to</span><span style="background-color: #feffff; color: #575757; font-family: arial, verdana, sans-serif; font-size: 12px;"> </span><a href="http://www.livezilla.net/installation/en/" style="background-color: #feffff; color: #4882d9; cursor: pointer; font-family: arial, verdana, sans-serif; font-size: 12px; text-decoration: none;"><strong>integrate LiveZilla with your websites</strong></a><span style="background-color: #feffff; color: #575757; font-family: arial, verdana, sans-serif; font-size: 12px;">. </span></div>
<div>
<span style="background-color: #feffff; color: #575757; font-family: arial, verdana, sans-serif; font-size: 12px;"><br /></span></div>
<div>
<span style="background-color: #feffff; font-family: arial, verdana, sans-serif; font-size: 12px;">For More Info about </span><span style="color: #575757; font-family: arial, verdana, sans-serif;"><span style="font-size: 12px;"><a href="http://www.livezilla.net/installation-createserver/en/" rel="nofollow" target="_blank">LiveZilla Live Chat Server Installation</a></span></span></div>
<div style="text-align: justify;">
<span style="background-color: #feffff; color: #575757; font-family: arial, verdana, sans-serif; font-size: 12px; text-align: left;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 20px;"><b><span style="font-family: Arial, Helvetica, sans-serif;">Tags : </span></b></span><span style="background-color: white;"><b><span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 20px;">LiveZilla Live Chat Server Installation</span></span><span style="font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif;"><span style="line-height: 20px;"><span style="font-size: xx-small;">, </span>live Zilla chat,</span></span><span style="font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: xx-small; line-height: 20px;"> </span></b></span><strong style="background-color: white; box-sizing: border-box; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 22px;"><span style="font-weight: normal; line-height: 18px;"><b><a href="http://www.about.me/NileshPatel8" style="color: #3d85c6; text-decoration: none;" target="_blank">nilesh patel</a>, </b></span><span style="font-weight: normal; line-height: 18px;"><b><b><b><a href="http://patelnileshm.blogspot.com/" style="color: #3d85c6; text-decoration: none;" target="_blank">seo services provider</a></b></b>, <a href="https://www.facebook.com/TopPhotographyOfTheWorld" style="color: #3d85c6; text-decoration: none;" target="_blank">fans of photography</a>, </b><b><a href="http://www.facebook.com/nilesh8989" style="color: #3d85c6; text-decoration: none;" target="_blank">nilesh patel seo</a></b></span></strong></div>
<div style="text-align: justify;">
<span style="background-color: #feffff; color: #575757; font-family: arial, verdana, sans-serif; font-size: 12px; text-align: left;"><br /></span></div>
</div>
<div class="blogger-post-footer">http://feeds.feedburner.com/nileshpatel</div>Anonymoushttp://www.blogger.com/profile/01763267761385942403noreply@blogger.com0tag:blogger.com,1999:blog-1287795775229348571.post-38517388188301157332013-10-24T22:03:00.001-07:002013-10-24T22:04:37.774-07:00Matt Cutts At Pubcon 2013: Moonshots, Machine Learning & The Future Of Google Search<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;">This morning, the head of Google’s webspam team Matt Cutts gave a keynote speech at Pubcon in Las Vegas. The keynote comes on the heels of a scathing day — 1 keynote from Jason Calacanis, who said that Google rules everything, that they were essentially evil. On Twitter yesterday, Matt asked if Jason wanted the polite response, or a thorough one. All of us here in attendance are hoping for “thorough.”</span><br />
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaTJ0kSfGNN5GVDLonetZEVgMZJXZA6uCXAQv0RWBQ2Zg3G6IrbLVU4Qr-gaZ9pRDGZ7R9VWhp3kdO3nzd_M1jLtQt8vUYzgvYOZ5-OqHS2T88f7NlCzbWEI5BLOexJzOHiyPh7tCesXYH/s1600/20131023_090107-600x450%5B1%5D.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaTJ0kSfGNN5GVDLonetZEVgMZJXZA6uCXAQv0RWBQ2Zg3G6IrbLVU4Qr-gaZ9pRDGZ7R9VWhp3kdO3nzd_M1jLtQt8vUYzgvYOZ5-OqHS2T88f7NlCzbWEI5BLOexJzOHiyPh7tCesXYH/s320/20131023_090107-600x450%5B1%5D.jpg" width="320" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;">Matt starts with the state of the index talking about where will Google go in future.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;">He’s proud that Google as doubled down on ‘moonshot’ changes, specifically:</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; text-align: start;"><br /></span></div>
<ul style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 12px; line-height: 1.5em; margin: 0px 0px 10px 5px; padding: 0px 0px 0px 15px;">
<li style="font-size: 15px; line-height: 1.5em; margin: 0px; padding: 0px 2px; text-align: justify;"><strong style="margin: 0px; padding: 0px;">Knowledge Graph</strong> Google has been trying to understand entities — not just the searches. So essentially they are trying to learn about “things not strings.”</li>
<li style="font-size: 15px; line-height: 1.5em; margin: 0px; padding: 0px 2px; text-align: justify;"><strong style="margin: 0px; padding: 0px;">Voice Search</strong></li>
<li style="font-size: 15px; line-height: 1.5em; margin: 0px; padding: 0px 2px; text-align: justify;"><strong style="margin: 0px; padding: 0px;">Conversational Search</strong></li>
<li style="font-size: 15px; line-height: 1.5em; margin: 0px; padding: 0px 2px; text-align: justify;"><strong style="margin: 0px; padding: 0px;">Google Now</strong> Matt is proud that today, sometimes you don’t even have to search to find information you need.</li>
<li style="font-size: 15px; line-height: 1.5em; margin: 0px; padding: 0px 2px; text-align: justify;"><strong style="margin: 0px; padding: 0px;">Deep Learning</strong> Google is looking more into the relationships between words. Google will be able to read at a higher level and interpret the relationships between words. Works well with voice search when a user asks Google, “Who is the Prime Minister of Turkey?” then searches again for “How old is he?” and Google can reply with the previous context.</li>
</ul>
<div>
<h2 style="background-color: white; font-family: Tahoma, Arial, Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px 0px 5px; padding: 0px; text-align: justify;">
Core Quality Changes</h2>
</div>
<div>
<ul style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 12px; line-height: 1.5em; margin: 0px 0px 10px 5px; padding: 0px 0px 0px 15px;">
<li style="font-size: 15px; line-height: 1.5em; margin: 0px; padding: 0px 2px; text-align: justify;"><strong style="margin: 0px; padding: 0px;">Hummingbird </strong>This change targets better natural language translation. Search is more than just matching words — instead it’s looking at specific words that are more meaningful for intelligent scoring. For instance, a voice search for “what is the capital of Texas, my Dear” the “my Dear” isn’t that important — Hummingbird will be able to detect this. While Hummingbird affected 90% of queries, it was a very subtle change that most users didn’t recognize but will help users get more pertinent results.</li>
<li style="font-size: 15px; line-height: 1.5em; margin: 0px; padding: 0px 2px; text-align: justify;"><strong style="margin: 0px; padding: 0px;">Panda Softening </strong>This is something that Google has looked into to help bring some sites and content back.</li>
<li style="font-size: 15px; line-height: 1.5em; margin: 0px; padding: 0px 2px; text-align: justify;"><strong style="margin: 0px; padding: 0px;"></strong><strong style="margin: 0px; padding: 0px;">Detecting/Boosting Authorities </strong>Not done by hand, but applies by topic areas. Webmasters can keep deepening their content on a topic to further their authoritativeness on a specific content area.</li>
<li style="font-size: 15px; line-height: 1.5em; margin: 0px; padding: 0px 2px; text-align: justify;"><strong style="margin: 0px; padding: 0px;">Smartphone Ranking </strong>Doesn’t have flash? won’t display a site that has flash to you then.</li>
</ul>
<div>
<h2 style="background-color: white; font-family: Tahoma, Arial, Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px 0px 5px; padding: 0px; text-align: justify;">
Webspam Changes</h2>
</div>
</div>
<div>
<ul style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 12px; line-height: 1.5em; margin: 0px 0px 10px 5px; padding: 0px 0px 0px 15px;">
<li style="font-size: 15px; line-height: 1.5em; margin: 0px; padding: 0px 2px; text-align: justify;"><strong style="margin: 0px; padding: 0px;">Penguin 2.0 & 2.1 </strong>Penguin 2.0 was released – not that intensive. Black hats said wasn’t big, so Google then released turned it up in 2.1. More changes will be continually coming, so buckle up.</li>
<li style="font-size: 15px; line-height: 1.5em; margin: 0px; padding: 0px 2px; text-align: justify;"><strong style="margin: 0px; padding: 0px;">Spammy Query Algorithms </strong>Items like porn and payday loans will be targeted for better results. Right now the SERPS aren’t great, but they will be working on it.</li>
<li style="font-size: 15px; line-height: 1.5em; margin: 0px; padding: 0px 2px; text-align: justify;"><strong style="margin: 0px; padding: 0px;">Advertorials/Native Advertising </strong>Google has cracked down on publishers selling ads that blended in as editorial with dofollow links.. You shouldn’t be paying for links that pass pagerank.</li>
<li style="font-size: 15px; line-height: 1.5em; margin: 0px; padding: 0px 2px; text-align: justify;"><strong style="margin: 0px; padding: 0px;">Spam Networks </strong>They’ve got a pretty good list, just working their way down them. Matt joked that he should talk a poll to determine who to axe next.</li>
</ul>
<div>
<h2 style="background-color: white; font-family: Tahoma, Arial, Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px 0px 5px; padding: 0px; text-align: justify;">
Communication</h2>
</div>
</div>
<div>
<div style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px; margin-bottom: 10px; padding: 0px; text-align: justify;">
Google has done a great job of increasing the communication with webmasters, especially:</div>
<ul style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 12px; line-height: 1.5em; margin: 0px 0px 10px 5px; padding: 0px 0px 0px 15px;">
<li style="font-size: 15px; line-height: 1.5em; margin: 0px; padding: 0px 2px; text-align: justify;">New videos for malware/hacking</li>
<li style="font-size: 15px; line-height: 1.5em; margin: 0px; padding: 0px 2px; text-align: justify;">Concrete examples in guidelines</li>
<li style="font-size: 15px; line-height: 1.5em; margin: 0px; padding: 0px 2px; text-align: justify;">>100 speaking events, Hangouts on Air, webmaster office hours</li>
<li style="font-size: 15px; line-height: 1.5em; margin: 0px; padding: 0px 2px; text-align: justify;">How search works website</li>
</ul>
<div>
<h2 style="background-color: white; font-family: Tahoma, Arial, Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px 0px 5px; padding: 0px; text-align: justify;">
Future of Search</h2>
</div>
</div>
<div>
<ul style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 12px; line-height: 1.5em; margin: 0px 0px 10px 5px; padding: 0px 0px 0px 15px;">
<li style="font-size: 15px; line-height: 1.5em; margin: 0px; padding: 0px 2px; text-align: justify;"><strong style="margin: 0px; padding: 0px;">Machine Learning </strong>Google’s goal is to provide the world information. The word “search engine” isn’t anywhere in their mission statement. They want to be able to give answers to specific queries.</li>
<li style="font-size: 15px; line-height: 1.5em; margin: 0px; padding: 0px 2px; text-align: justify;"><strong style="margin: 0px; padding: 0px;">Mobile </strong>Mobile is coming faster than anyone expected. 40% of YouTube videos are now served to mobile devices. If you haven’t thought about mobile, it’s time to start thinking about it.</li>
<li style="font-size: 15px; line-height: 1.5em; margin: 0px; padding: 0px 2px; text-align: justify;"><strong style="margin: 0px; padding: 0px;">Social/Identity/Authorship </strong>Matt starts with “Facebook did a great job of social and knowing who people are.” Then talks about the fact that signal is not just likes/+1s/Tweets but in the long terms; social signals are a sign of authority. You are someone worth listening to — search engines will think you are worth listening to as well.</li>
</ul>
<div>
<h2 style="background-color: white; font-family: Tahoma, Arial, Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px 0px 5px; padding: 0px; text-align: justify;">
Webspam Trends</h2>
</div>
</div>
<div>
<ul style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 12px; line-height: 1.5em; margin: 0px 0px 10px 5px; padding: 0px 0px 0px 15px;">
<li style="font-size: 15px; line-height: 1.5em; margin: 0px; padding: 0px 2px; text-align: justify;"><strong style="margin: 0px; padding: 0px;">Hacking </strong>Next 6 months – it’s going to look like we aren’t working on much. Now working on next generation of hacking. Queries like “buy viagra” still looks bad because people are breaking the laws.</li>
<li style="font-size: 15px; line-height: 1.5em; margin: 0px; padding: 0px 2px; text-align: justify;"><strong style="margin: 0px; padding: 0px;">Hot Topics </strong>Items like child porn, international issues and really nasty queries are being addressed.</li>
<li style="font-size: 15px; line-height: 1.5em; margin: 0px; padding: 0px 2px; text-align: justify;"><strong style="margin: 0px; padding: 0px;">No Toolbar PageRank scheduled for rest of year </strong>The pipeline for updating PageRank broke this year and PageRank stopped updating. Google realized that it wasn’t that bad and stopped updating as people seem to pay too much attention to the metric. It’s something they will reassess at a later time.</li>
</ul>
<div>
<h2 style="background-color: white; font-family: Tahoma, Arial, Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px 0px 5px; padding: 0px; text-align: justify;">
Advice</h2>
</div>
</div>
<div>
<ul style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 12px; line-height: 1.5em; margin: 0px 0px 10px 5px; padding: 0px 0px 0px 15px;">
<li style="font-size: 15px; line-height: 1.5em; margin: 0px; padding: 0px 2px; text-align: justify;"><strong style="margin: 0px; padding: 0px;">Mobile</strong> Get ready, you need a mobile plan.</li>
<li style="font-size: 15px; line-height: 1.5em; margin: 0px; padding: 0px 2px; text-align: justify;"><strong style="margin: 0px; padding: 0px;">Request Autocomplete</strong> New item in Chrome that allows users to auto-fill forms. Saves users time by using the standard to pull in all information and increase chance of conversions.</li>
<li style="font-size: 15px; line-height: 1.5em; margin: 0px; padding: 0px 2px; text-align: justify;"><strong style="margin: 0px; padding: 0px;">Ad-heavy pages above the fold</strong> Some tweaks are coming to “turn up” this algorithm. Users shouldn’t see a barrage of ads above the fold when they visit a site.</li>
<li style="font-size: 15px; line-height: 1.5em; margin: 0px; padding: 0px 2px; text-align: justify;"><strong style="margin: 0px; padding: 0px;">Tightening Authorship</strong> Matt mentions that a tightening of Authorship may provide better results. Google is looking for a 15% reduction to ensure that the quality of the authorship is still high and relevant.</li>
<li style="font-size: 15px; line-height: 1.5em; margin: 0px; padding: 0px 2px; text-align: justify;"><strong style="margin: 0px; padding: 0px;">Rich Snippets</strong> The ability to have and use rich snippets may be taken away for low quality sites in the coming months</li>
<li style="font-size: 15px; line-height: 1.5em; margin: 0px; padding: 0px 2px; text-align: justify;"><strong style="margin: 0px; padding: 0px;">Smarter on JavaScript</strong> Google is now fetching, rendering and indexing items called by JavaScript. Google is getting smarter and understanding smarter libraries.</li>
</ul>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px;">Now to the Q and A section:</span></div>
</div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px;">Matt talks about +1′s specifically and that they are a short term signal, but very bullish on long term signal of authorship. Next Matt talks about Negative SEO. Worked on Negative SEO for years. With Penguin, it not only removes sites, but can actually have a negative effect on the site. Disavow tool announced last year, use as a last resort. Use Webmaster Tools, find links and disavow at link or domain level. Webmaster tools is now giving better backlinks, not just A-Z, so use Webmaster Tools to help identify, can see 100,000 links.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px;">In response to Jason Calacanis’ claims from yesterday, Matt polls the crowd on whether or not to go into the matter. Crowd wants to hear the response. Matt talks about the initial version of Panda and whether or not they should have rolled out slowly. Matt says that this wouldn’t have been good and cites multiple articles showing the degrading quality of the search results. Google needed Panda. A Googler made a personal blocklist to block specific sites and nearly 200k users installed — people did not want these content farms.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px;">In response to Jason’s claims that Google wasn’t a good partner, Matt talked about the fact that no companies have partnerships with Google. There are YouTube partnerships, not Google search partnerships. In aggregate, Mahalo simply wasn’t a quality site and they came to an impasse at a personal meeting. This wasn’t even a webspam issue, it was a quality issue and nobody received special treatment.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px;">With the Mahalo issue behind, Matt talks about press releases. “If you are paying for PageRank, you probably aren’t doing something right.” Google has identified “a lot” of the top Press Release sites and ignores the links but doesn’t penalize those who are using them.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px;">On infinite scrolling issues, Matt recommends using some type of paginated versions as a safety guard to index all content. On the growing size of the Google bar, Matt mentions that they are aware of the size and pixels being taken up by Google.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px;">That’s a wrap folks.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px;">For More Info about</span><span style="background-color: white; color: #444444; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px;"> </span><span style="color: #444444; font-family: Helvetica, Arial, sans-serif;"><span style="font-size: 15px; line-height: 20px;"><a href="http://searchengineland.com/matt-cutts-at-pubcon-174906" rel="nofollow" target="_blank">Matt Cutts At Pubcon</a></span></span></div>
<div style="text-align: justify;">
<span style="background-color: white; color: #444444; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px;"><br /></span></div>
<div>
<span style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 20px; text-align: justify;"><b><span style="font-family: Arial, Helvetica, sans-serif;">Tags : </span></b></span><span style="background-color: white; text-align: justify;"><b><span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 20px;">Matt Cutts At Pubcon</span></span><span style="font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: x-small;"><span style="line-height: 20px;">,</span></span><span style="font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: xx-small; line-height: 20px;"> </span></b></span><strong style="background-color: white; box-sizing: border-box; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 22px; text-align: justify;"><span style="font-weight: normal; line-height: 18px;"><b><a href="http://www.about.me/NileshPatel8" style="color: #3d85c6; text-decoration: none;" target="_blank">nilesh patel</a>, </b></span><span style="font-weight: normal; line-height: 18px;"><b><b><b><a href="http://patelnileshm.blogspot.com/" style="color: #3d85c6; text-decoration: none;" target="_blank">seo services provider</a></b></b>, <a href="https://www.facebook.com/TopPhotographyOfTheWorld" style="color: #3d85c6; text-decoration: none;" target="_blank">fans of photography</a>, </b><b><a href="http://www.facebook.com/nilesh8989" style="color: #3d85c6; text-decoration: none;" target="_blank">nilesh patel seo</a></b></span></strong></div>
<div style="text-align: justify;">
<span style="background-color: white; color: #444444; font-family: Helvetica, Arial, sans-serif; font-size: 15px; line-height: 20px;"><br /></span></div>
</div>
<div class="blogger-post-footer">http://feeds.feedburner.com/nileshpatel</div>Anonymoushttp://www.blogger.com/profile/01763267761385942403noreply@blogger.com0tag:blogger.com,1999:blog-1287795775229348571.post-15830740762656575672013-10-22T01:18:00.001-07:002013-10-22T01:19:55.509-07:00Character Definitions for htaccess<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
<span style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 13px; line-height: 26.390625px; text-align: start;">#</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">the </span><code style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 1.2rem; line-height: 26.390625px; padding: 0.2rem 0.1rem; text-align: start; text-shadow: rgb(255, 255, 255) 0px 0px 0.2rem;">#</code><span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"> instructs the server to ignore the line. used for including comments. each line of comments requires it’s own </span><code style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 1.2rem; line-height: 26.390625px; padding: 0.2rem 0.1rem; text-align: start; text-shadow: rgb(255, 255, 255) 0px 0px 0.2rem;">#</code><span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">. when including comments, it is good practice to use only letters, numbers, dashes, and underscores. this practice will help eliminate/avoid potential server parsing errors.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 13px; line-height: 26.390625px; text-align: left;">[F]</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">Forbidden: instructs the server to return a </span><code style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 1.2rem; line-height: 26.390625px; padding: 0.2rem 0.1rem; text-align: start; text-shadow: rgb(255, 255, 255) 0px 0px 0.2rem;">403 Forbidden</code><span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"> to the client.</span></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 13px; line-height: 26.390625px; text-align: start;">[L]</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">Last rule: instructs the server to stop rewriting after the preceding directive is processed.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 13px; line-height: 26.390625px; text-align: start;">[N]</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">Next: instructs Apache to rerun the rewrite rule until all rewriting directives have been achieved.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 13px; line-height: 26.390625px; text-align: start;">[G]</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">Gone: instructs the server to deliver </span><code style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 1.2rem; line-height: 26.390625px; padding: 0.2rem 0.1rem; text-align: start; text-shadow: rgb(255, 255, 255) 0px 0px 0.2rem;">Gone (no longer exists)</code><span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"> status message.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 13px; line-height: 26.390625px; text-align: start;">[P]</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">Proxy: instructs server to handle requests by </span><code style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 1.2rem; line-height: 26.390625px; padding: 0.2rem 0.1rem; text-align: start; text-shadow: rgb(255, 255, 255) 0px 0px 0.2rem;">mod_proxy</code></div>
<div style="text-align: justify;">
<code style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 1.2rem; line-height: 26.390625px; padding: 0.2rem 0.1rem; text-align: start; text-shadow: rgb(255, 255, 255) 0px 0px 0.2rem;"><br /></code></div>
<div style="text-align: justify;">
<code style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 1.2rem; line-height: 26.390625px; padding: 0.2rem 0.1rem; text-align: start; text-shadow: rgb(255, 255, 255) 0px 0px 0.2rem;"><span style="font-size: 13px;">[C]</span></code></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">Chain: instructs server to chain the current rule with the previous rule.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 13px; line-height: 26.390625px; text-align: start;">[R]</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">Redirect: instructs Apache to issue a redirect, causing the browser to request the rewritten/modified URL.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 13px; line-height: 26.390625px; text-align: start;">[NC]</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">No Case: defines any associated argument as case-</span><em style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">in</em><span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">sensitive. i.e., "NC" = "No Case".</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 13px; line-height: 26.390625px; text-align: start;">[PT]</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">Pass Through: instructs </span><code style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 1.2rem; line-height: 26.390625px; padding: 0.2rem 0.1rem; text-align: start; text-shadow: rgb(255, 255, 255) 0px 0px 0.2rem;">mod_rewrite</code><span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"> to pass the rewritten URL back to Apache for further processing.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 13px; line-height: 26.390625px; text-align: start;">[OR]</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">Or: specifies a logical "or" that ties two expressions together such that either one proving true will cause the associated rule to be applied.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 13px; line-height: 26.390625px; text-align: start;">[NE]</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">No Escape: instructs the server to parse output without escaping characters.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 13px; line-height: 26.390625px; text-align: start;">[NS]</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">No Subrequest: instructs the server to skip the directive if internal sub-request.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 13px; line-height: 26.390625px; text-align: start;">[QSA]</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">Append Query String: directs server to add the query string to the end of the expression (URL).</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 13px; line-height: 26.390625px; text-align: start;">[S=x]</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">Skip: instructs the server to skip the next "x" number of rules if a match is detected.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 13px; line-height: 26.390625px; text-align: start;">[E=variable:value]</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">Environmental Variable: instructs the server to set the environmental variable "variable" to "value".</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 13px; line-height: 26.390625px; text-align: start;">[T=MIME-type]</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">Mime Type: declares the mime type of the target resource.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 13px; line-height: 26.390625px; text-align: start;">[]</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">specifies a character class, in which any character within the brackets will be a match. e.g., [xyz] will match either an x, y, or z.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 13px; line-height: 26.390625px; text-align: start;">[]+</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">character class in which any combination of items within the brackets will be a match. e.g., [xyz]+ will match any number of x’s, y’s, z’s, or any combination of these characters.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 13px; line-height: 26.390625px; text-align: start;">[^]</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">specifies </span><em style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">not</em><span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"> within a character class. e.g., [^xyz] will match any character that is neither x, y, nor z.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 13px; line-height: 26.390625px; text-align: start;">[a-z]</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">a dash (-) between two characters within a character class ([]) denotes the range of characters between them. e.g., [a-zA-Z] matches all lowercase and uppercase letters from a to z.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 13px; line-height: 26.390625px; text-align: start;">a{n}</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">specifies an exact number, </span><code style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 1.2rem; line-height: 26.390625px; padding: 0.2rem 0.1rem; text-align: start; text-shadow: rgb(255, 255, 255) 0px 0px 0.2rem;">n</code><span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">, of the preceding character. e.g., x{3} matches exactly three </span><code style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 1.2rem; line-height: 26.390625px; padding: 0.2rem 0.1rem; text-align: start; text-shadow: rgb(255, 255, 255) 0px 0px 0.2rem;">x</code><span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">’s.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 13px; line-height: 26.390625px; text-align: start;">a{n,}</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">specifies </span><code style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 1.2rem; line-height: 26.390625px; padding: 0.2rem 0.1rem; text-align: start; text-shadow: rgb(255, 255, 255) 0px 0px 0.2rem;">n</code><span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"> or more of the preceding character. e.g., x{3,} matches three or more </span><code style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 1.2rem; line-height: 26.390625px; padding: 0.2rem 0.1rem; text-align: start; text-shadow: rgb(255, 255, 255) 0px 0px 0.2rem;">x</code><span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">’s.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 13px; line-height: 26.390625px; text-align: start;">a{n,m}</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">specifies a range of numbers, between </span><code style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 1.2rem; line-height: 26.390625px; padding: 0.2rem 0.1rem; text-align: start; text-shadow: rgb(255, 255, 255) 0px 0px 0.2rem;">n</code><span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"> and </span><code style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 1.2rem; line-height: 26.390625px; padding: 0.2rem 0.1rem; text-align: start; text-shadow: rgb(255, 255, 255) 0px 0px 0.2rem;">m</code><span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">, of the preceding character. e.g., x{3,7} matches three, four, five, six, or seven </span><code style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 1.2rem; line-height: 26.390625px; padding: 0.2rem 0.1rem; text-align: start; text-shadow: rgb(255, 255, 255) 0px 0px 0.2rem;">x</code><span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">’s.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 13px; line-height: 26.390625px; text-align: start;">()</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">used to group characters together, thereby considering them as a single unit. e.g., (perishable)?press will match press, with or without the perishable prefix.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 13px; line-height: 26.390625px; text-align: start;">^</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">denotes the beginning of a regex (regex = regular expression) test string. i.e., begin argument with the proceeding character.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 13px; line-height: 26.390625px; text-align: start;">$</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">denotes the end of a regex (regex = regular expression) test string. i.e., end argument with the previous character.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 13px; line-height: 26.390625px; text-align: start;">?</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">declares as optional the preceding character. e.g., </span><code style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 1.2rem; line-height: 26.390625px; padding: 0.2rem 0.1rem; text-align: start; text-shadow: rgb(255, 255, 255) 0px 0px 0.2rem;">monzas?</code><span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"> will match monza or monzas, while </span><code style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 1.2rem; line-height: 26.390625px; padding: 0.2rem 0.1rem; text-align: start; text-shadow: rgb(255, 255, 255) 0px 0px 0.2rem;">mon(za)?</code><span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"> will match either mon or monza. i.e., </span><code style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 1.2rem; line-height: 26.390625px; padding: 0.2rem 0.1rem; text-align: start; text-shadow: rgb(255, 255, 255) 0px 0px 0.2rem;">x?</code><span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"> matches zero or one of </span><code style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 1.2rem; line-height: 26.390625px; padding: 0.2rem 0.1rem; text-align: start; text-shadow: rgb(255, 255, 255) 0px 0px 0.2rem;">x</code><span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 13px; line-height: 26.390625px; text-align: start;">!</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">declares negation. e.g., “</span><code style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 1.2rem; line-height: 26.390625px; padding: 0.2rem 0.1rem; text-align: start; text-shadow: rgb(255, 255, 255) 0px 0px 0.2rem;">!string</code><span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">” matches everything except “</span><code style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 1.2rem; line-height: 26.390625px; padding: 0.2rem 0.1rem; text-align: start; text-shadow: rgb(255, 255, 255) 0px 0px 0.2rem;">string</code><span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">”.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 13px; line-height: 26.390625px; text-align: start;">.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">a dot (or period) indicates any single arbitrary character.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 13px; line-height: 26.390625px; text-align: start;">-</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">instructs “not to” rewrite the URL, as in “</span><code style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 1.2rem; line-height: 26.390625px; padding: 0.2rem 0.1rem; text-align: start; text-shadow: rgb(255, 255, 255) 0px 0px 0.2rem;">...domain.com.* - [F]</code><span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">”.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 13px; line-height: 26.390625px; text-align: start;">+</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">matches one or more of the preceding character. e.g., </span><code style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 1.2rem; line-height: 26.390625px; padding: 0.2rem 0.1rem; text-align: start; text-shadow: rgb(255, 255, 255) 0px 0px 0.2rem;">G+</code><span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"> matches one or more G’s, while "+" will match one or more characters of any kind.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 13px; line-height: 26.390625px; text-align: start;">*</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">matches zero or more of the preceding character. e.g., use “</span><code style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 1.2rem; line-height: 26.390625px; padding: 0.2rem 0.1rem; text-align: start; text-shadow: rgb(255, 255, 255) 0px 0px 0.2rem;">.*</code><span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">” as a wildcard.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 13px; line-height: 26.390625px; text-align: start;">|</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">declares a logical “or” operator. for example, </span><code style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 1.2rem; line-height: 26.390625px; padding: 0.2rem 0.1rem; text-align: start; text-shadow: rgb(255, 255, 255) 0px 0px 0.2rem;">(x|y)</code><span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"> matches </span><code style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 1.2rem; line-height: 26.390625px; padding: 0.2rem 0.1rem; text-align: start; text-shadow: rgb(255, 255, 255) 0px 0px 0.2rem;">x</code><span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"> or </span><code style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 1.2rem; line-height: 26.390625px; padding: 0.2rem 0.1rem; text-align: start; text-shadow: rgb(255, 255, 255) 0px 0px 0.2rem;">y</code><span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 13px; line-height: 26.390625px; text-align: start;">\</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">escapes special characters ( </span><code style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 1.2rem; line-height: 26.390625px; padding: 0.2rem 0.1rem; text-align: start; text-shadow: rgb(255, 255, 255) 0px 0px 0.2rem;">^ $ ! . * |</code><span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"> ). e.g., use “</span><code style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 1.2rem; line-height: 26.390625px; padding: 0.2rem 0.1rem; text-align: start; text-shadow: rgb(255, 255, 255) 0px 0px 0.2rem;">\.</code><span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">” to indicate/escape a literal dot.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 13px; line-height: 26.390625px; text-align: start;">\.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">indicates a literal dot (escaped).</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 13px; line-height: 26.390625px; text-align: start;">/*</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">zero or more slashes.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 13px; line-height: 26.390625px; text-align: start;">.*</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">zero or more arbitrary characters.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 13px; line-height: 26.390625px; text-align: start;">^$</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">defines an empty string.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 13px; line-height: 26.390625px; text-align: start;">^.*$</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">defines one character that is neither a slash nor a dot.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 13px; line-height: 26.390625px; text-align: start;">[^/.]+</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">defines any number of characters which contains neither slash nor dot.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 13px; line-height: 26.390625px; text-align: start;">http://</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">this is a literal statement — in this case, the literal character string, “http://”.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 13px; line-height: 26.390625px; text-align: start;">^domain.*</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">defines a string that begins with the term “</span><code style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 1.2rem; line-height: 26.390625px; padding: 0.2rem 0.1rem; text-align: start; text-shadow: rgb(255, 255, 255) 0px 0px 0.2rem;">domain</code><span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">”, which then may be proceeded by any number of any characters.</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 13px; line-height: 26.390625px; text-align: start;">^domain\.com$</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">defines the exact string “</span><code style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 1.2rem; line-height: 26.390625px; padding: 0.2rem 0.1rem; text-align: start; text-shadow: rgb(255, 255, 255) 0px 0px 0.2rem;">domain.com</code><span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">”</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 13px; line-height: 26.390625px; text-align: start;">-d</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">tests if string is an existing directory</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 13px; line-height: 26.390625px; text-align: start;">-f</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">tests if string is an existing file</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: rgba(245, 217, 149, 0.298039); font-family: Monaco, MonacoRegular, monospace; font-size: 13px; line-height: 26.390625px; text-align: start;">-s</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;">tests if file in test string has a non-zero value</span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; text-align: start;"><br /></span></div>
<div style="text-align: justify;">
<span style="background-color: white; font-size: 15px; line-height: 26.390625px; text-align: start;"><span style="font-family: Open Sans, Helvetica, Arial, sans-serif;"><b>Redirection Header Codes</b></span></span></div>
<ul style="background-color: white; font-family: 'Open Sans', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 26.390625px; margin-bottom: 2rem; overflow: hidden; width: auto;">
<li style="margin: 0.5rem 0px; text-align: justify;">301 – Moved Permanently</li>
<li style="margin: 0.5rem 0px; text-align: justify;">302 – Moved Temporarily</li>
<li style="margin: 0.5rem 0px; text-align: justify;">403 – Forbidden</li>
<li style="margin: 0.5rem 0px; text-align: justify;">404 – Not Found</li>
<li style="margin: 0.5rem 0px; text-align: justify;">410 – Gone</li>
</ul>
<div style="text-align: justify;">
For More Info about <a href="http://perishablepress.com/stupid-htaccess-tricks/" rel="nofollow" target="_blank">Character Definitions for htaccess</a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 20px;"><b><span style="font-family: Arial, Helvetica, sans-serif;">Tags : </span></b></span><span style="background-color: white;"><b><span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 20px;">Character Definitions for htaccess</span></span><span style="font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif;"><span style="line-height: 20px;">,<span style="font-size: x-small;"> </span></span></span></b></span><strong style="background-color: white; box-sizing: border-box; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 22px;"><span style="font-weight: normal; line-height: 18px;"><b><a href="http://www.about.me/NileshPatel8" style="text-decoration: none;" target="_blank">nilesh patel</a>, </b></span><span style="font-weight: normal; line-height: 18px;"><b><b><b><a href="http://patelnileshm.blogspot.com/" style="text-decoration: none;" target="_blank">seo services provider</a></b></b>, <a href="https://www.facebook.com/TopPhotographyOfTheWorld" style="text-decoration: none;" target="_blank">fans of photography</a>, </b><b><a href="http://www.facebook.com/nilesh8989" style="text-decoration: none;" target="_blank">nilesh patel seo</a></b></span></strong></div>
<div style="text-align: justify;">
<br /></div>
</div>
<div class="blogger-post-footer">http://feeds.feedburner.com/nileshpatel</div>Anonymoushttp://www.blogger.com/profile/01763267761385942403noreply@blogger.com1