Google’s maintains stress on “quality” of content with Google Panda-Index Integration
Google has always been pushing webmasters to better the quality of
content on their sites, or face the penalty by being pushed to the far
end of the search pages. Google’s “site quality algorithms” are designed to reduce the rankings of sites found to be hosting low-quality content as
the recent Panda update tackles the difficult task of algorithmically
assessing website quality based on content. What this means is that the sites with good “quality content” will gain their way up on to the first pages of search, enabling
people (searchers) find sites with good quality first, which is,
falling in line with Google’s overall intent of “enhancing the user
experience.”
Cutts’s call on Content
Google’s Anti-Spam Chief Matt Cutts, in answer to a question on Panda’s
integration in to Google indexing said, “If you are not ranking higher
as you were in the past, overall it is always a good idea to look at the
quality of the content in your site. If there is content that is
scraped, or duplicated or not just not as useful ... (you should think
of remedies like ) .... Can I come up with something that is original, something that people would really enjoy …. those kinds of things tend to be a little bit more likely to rank higher in our rankings.”
Panda Integrated into Google Indexing
The integration of the Panda into the normal indexing happened sometime
in mid-March 2013. Unlike the explicit, sudden changes that have hit
sites with every Panda or Penguin update, the integration of Panda into
indexing will be less noticeable though the site with low quality
content are sure to feel the heat.
In SMX West, Cutts revealed “In 2011, we launched the Panda algorithm
change, targeted at finding more high-quality sites. We improved how
Panda interacts with our indexing and ranking systems, making it more
integrated into our pipelines… You are more likely in the future to see
Panda deployed gradually as we rebuild the index. So you are less likely
to see these large scale sorts of changes.”
What this Means to webmasters
As sites with good content pick their way to the top in the search
pages, sites with thin and duplicated content, scrapped content,
outdated content, will be slipping down in rank till they become
invisible on the search pages. Getting right to the point, Matt Cutts
calls for an immediate assessment of your site’s content, in case you have done everything possible including optimizing internal pages and carrying out a site audit in the recent past. What webmasters should do is replace old and thin content with quality content that
is interesting, engaging and influencing. Google wants you to build the
quality of content on your site, page by page, as just one page of bad
content could pull the site down, altogether.
Here is the original Matt Cutts’s Q/A video on Youtube and the transcript below.
Here is the original Matt Cutts’s Q/A video on Youtube and the transcript below.
“Recently Google integrated the Panda update into the normal
indexing process. Now, how will webmasters get to know their site is hit
by Panda? And, if the site is already hit, how will one know the site
has recovered from Panda? (after having done remedial SEO)
Panda is an update we rolled out a couple of years ago, targeted towards
lower quality content. It used to be that roughly every month or so we
had an update. We used to say there is something new, we’ve got a
launch, we got new data and lets refresh the data. And it got to a point
with Panda that the changes were getting smaller, more incremental we
had pretty good signals… we pretty much got the low hanging winds. So
there were a lot of really big changes going on with the latest Panda
changes, and we said lets go ahead and rather than it be a discreet data
push, ie. something that happens every month or so at its own time,
when we refresh the data, let’s just go ahead and integrate it into
indexing.
So at this point we think that Panda is affecting small enough number of
webmasters on the edge. We put out a blog post, which I would
recommend, penned by Amit Singhal. It talks about the sorts of signals
we look at whenever we are looking to assess quality within
Panda….basically we are looking for high quality content. And if you
think you might be affected by Panda, the kind of over writing rule is
trying to make sure you got high quality content, the sort of content
that people really enjoy, that’s compelling, the sort of thing they
would love to read, that you might see in a magazine, in a book, that
people would refer back to, or send to friends, those sorts of things.
And that would be the overriding goal and since Panda is integrated into
our indexing that remains the goal of our entire indexing system. So if
you aren’t ranking higher as you were in the past, overall it is always
a good idea to look at the quality of the content in your site. If
there is content that is scraped, or duplicated or not just not as
useful…. can I come up with something that is original, something that
people would really enjoy ….those kinds of things tend to be a little
bit more likely to rank higher in our rankings."
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