Saturday, November 24, 2012

Bing Releases Webmaster Guidelines

Google always transparent with its guidelines on ranking top on SE’s. The only search engine which keep its guidelines on a big secret is BING, at last, now bing releases webmaster guidelines. A late approach but probably a good time to do this, the reason I said it as a good time, because due to a lot of rank drops after panda and penguin updates, few webmasters now looking for an alternative traffic source and probably would like to adopt these new guidelines to rank on BING.
Even though the guidelines given are not so clear as Google’s and some of them have objectionable arguments. For example, in one of the link building guidelines, bing stated that “Internal & external link management – execute by building internal links between related content; consider social media to help build external links, or simply ask websites for them; paying for links is risky“. But didn’t clear that purchasing links is a bad practice and could result in a penalization, like this there are so many points which raises questions.
However, as it was just a beginning, we can hope that they will keep them updated and we can hopefully work a bit to make them bing friendly too. I believe that just depending on one search engine too much is not a good approach, who knows when they will change the entire game. So be ready for anything..



Also bing said that, “changes should be infrequent”. That means we can get some more clear info sooner or later, check this statement…
Changes should be infrequent as these current Webmaster Guidelines cover most major topics. They are not exhaustive and you should not expect to find deep, technical answers in them. They are intended to help most business owners understand the broad strokes of search marketing. 
Bing might also comes up with some new webinars on the SEO, and understanding the basics of it (like nobody knows it yet). Also don’t know what else new it could show, lets wait for some more days and see..
Guys, what do you think, bing trying to be transparent is to beat Google?, what might be the strategy behind this all?. Do drop your comments, suggestions and questions in the comments section below. If you have any questions for us, please ask us at our SEO forum.

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