SEO, Meet Marketing

Google is getting smarter. I caught an interview over the weekend with Ray Kurzweil, author, inventor and futurist who has been known to make accurate predictions about technology and where it’s headed. In this interview, he talked about concepts within his book, “How to Create a Mind” (which I’m putting on my wish list for the holidays, BTW).

Right now, we are leaving the days behind where SEO means update a Meta tag here, get a link there – all for the sake of creating a “relevant” website Google can understand.

Today, we are already moving from those more granular tactics in SEO to a more holistic approach to marketing online. This is the natural progression of marketing in the digital age. And part of that is because Google is getting smarter, and as it evolves, our approach can evolve to meet it.

SEO Is Marketing … or at Least It Should Be Thought of That Way 

In its most simple form, your website is the representation of your brand. Everything you do, including traditional SEO functions like optimizing pages, needs to take into account the brand, marketing and sales goals that are important to your business.

In fact, marketing and branding wisdom should be brought to every decision the SEO team makes. Ask, does the decision support the marketing and business goals — yes or no? Does it demonstrate the values of the brand — yes or no? And marketing and branding knowledge can be applied to make wiser decisions about the analytics data you have as well.

When Will SEO and Marketing Be One?

The shift from search engine optimization in the strictest sense of the word to a more developed “digital marketing” has been occurring for some time. As Google gets smarter, as we have access to more technology, channels and data that allow us to market differently, SEO and marketing become one.

Neither traditional marketing nor SEO can continue to exist within their individual bubbles. Whether traditional marketers like it or not, and whether SEOs like it or not, the two must merge:

• Traditional marketing cannot exist without knowing how to market online; so traditional marketers must bring all their knowledge about how to market a company and a brand to the digital marketing team.
• SEO cannot exist without knowing how to support a company’s marketing and branding objectives; so traditional SEOs must ask the right questions and listen intently to the things that are important to the business.

So, Who Is in Charge of the Business Online?

So where does that leave businesses that needs marketing — who do you hire? If you’re able to afford a team, you need a team of people working together to ensure your site is fulfilling both the technical and marketing requirements to compete in the digital space.

And while you may not ever be a Kurzweil, understanding where your discipline is headed in the digital marketing age as technology changes will help you make predictions about the future of online marketing, add to your skill set and contribute at a much higher level to the success of a site.

For More Information ON SEO, Marketing,

http://www.bruceclay.com/blog/2012/11/seo-is-marketing

Google Webmaster Tools Security Bug Re-Opens Access To Old Accounts [Now Fixed]

A security bug in Google Webmaster Tools has given users access to old accounts and websites that they’re no longer supposed to be able to access. 

The problem was discovered Tuesday and reported on several SEO blogs and news outlets — including (first, I believe) by Dave Naylor — and was discussed pretty heavily by search marketers on Twitter. We asked Google late Tuesday afternoon to comment on the bug reports, but have not received a reply.

What’s happening in some, not all, Webmaster Tools accounts is that users are finding themselves with sudden access to accounts that they once had access to, but no longer do; i.e., former clients, employers and the like. That bug is presumably giving a lot of power to individuals that shouldn’t have it — power to deindex, disavow links, unverify the current/legitimate webmaster’s access, and even redirect sites to other verified domains in the user’s account. It also reveals a lot of link, search, index/crawl and other data to users that shouldn’t be able to see those things.

The bug isn’t affecting my Webmaster Tools account, so here’s a screenshot from Dave Naylor’s account showing several verification changes that re-opened access to old accounts/websites.



There are reports that the same (or a similar) bug is affecting Google Analytics, and State of Search reported that some blocked connections in Google Talk have also been unblocked.

This is a serious problem and Google’s silence on it so far suggests that they’re still trying to sort out what’s happening and why — and how to fix it.

Postscript: Google has fixed the issue this morning, several hours after the breach. Here is the statement they sent us:

For several hours yesterday a small set of Webmaster Tools accounts were incorrectly re-verified for people who previously had access. We’ve reverted these accounts and are investigating ways to prevent this issue from recurring.

For More Information On Google Webmaster Tools Security Bug Re-Opens Access To Old Accounts,
http://www.searchengineland.com/google-webmaster-tools-security-bug-re-opens-access-to-old-accounts-140822

Bing Releases Webmaster Guidelines

Google always transparent with its guidelines on ranking top on SE’s. The only search engine which keep its guidelines on a big secret is BING, at last, now bing releases webmaster guidelines. A late approach but probably a good time to do this, the reason I said it as a good time, because due to a lot of rank drops after panda and penguin updates, few webmasters now looking for an alternative traffic source and probably would like to adopt these new guidelines to rank on BING.

Even though the guidelines given are not so clear as Google’s and some of them have objectionable arguments. For example, in one of the link building guidelines, bing stated that “Internal & external link management – execute by building internal links between related content; consider social media to help build external links, or simply ask websites for them; paying for links is risky“. But didn’t clear that purchasing links is a bad practice and could result in a penalization, like this there are so many points which raises questions.
However, as it was just a beginning, we can hope that they will keep them updated and we can hopefully work a bit to make them bing friendly too. I believe that just depending on one search engine too much is not a good approach, who knows when they will change the entire game. So be ready for anything..

Also bing said that, “changes should be infrequent”. That means we can get some more clear info sooner or later, check this statement…

Changes should be infrequent as these current Webmaster Guidelines cover most major topics. They are not exhaustive and you should not expect to find deep, technical answers in them. They are intended to help most business owners understand the broad strokes of search marketing. 

Bing might also comes up with some new webinars on the SEO, and understanding the basics of it (like nobody knows it yet). Also don’t know what else new it could show, lets wait for some more days and see..
Guys, what do you think, bing trying to be transparent is to beat Google?, what might be the strategy behind this all?. Do drop your comments, suggestions and questions in the comments section below. If you have any questions for us, please ask us at our SEO forum.

For More Information On Bing Releases Webmaster Guidelines,

http://seomagz.com/2012/11/bing-releases-webmaster-guidelines/

How to Get Twitter Followers Ethically?

we are discussing about how to get twitter followers in white-hat way and here is my tutorial to achieve it. In this tutorial I have discussed 3 core concepts to get followers and increase your profile popularity, those concepts are..

1. 1. Things to do online.
2. 2. Things to do in real world or offline.
3. 3. Tweeting and re-tweeting.

1) Things to do Online: 

Video Tutorials: Regularly share videos has knowledge and tips adding your twitter link at the start and end of the video, also leave your twitter link inside the description too..

Blog about your tweets: Remind people that your tweets are memorable, share some top twitter comments every once in a week, this will encourage the visitors to follow you and communicate with you.

Guest blogging: Guest blogging not just good for your SEO, but also helps increase your twitter profile popularity and increase your followers too. Whenever you are writing a guest post in any blog, try leaving your twitter link along with your website link. This is proven to be a popular and working technique. 

2) Things to do in real world or offline:

• Write an article in any local news paper.
• If you are a good speaker. then speak at a conference and ask the listeners to join you at your twitter profile.
• Write a book or eBook, mention your twit link wherever possible.
• Newspaper interview, mention in your local media interview about your “T” profile.
• Publish a report.
• Radio interview, opportunities are limitless, all you have to do is, find them.
• Networking event.
• Host a tweetup: Twitter meetups, or Tweetups as they’re commonly called, are pretty much ubiquitous these days. Because you are able to gather with online friends, meet new contacts to enhance your career and much more.
• Host a debate: Hosting a debate yourself can be very lucrative & offer high levels of exposure.
• Become a writer: Few things say “i am an expert in my field”like being a published author.

3) Tweeting and Re-tweeting:

The right content look at tweeps with large followings & tweet as they tweet. Here’s a list of users you might want to follow..

• Journalist
• Celebrities
• Industry leaders
• Experts
• Gurus

Interact Twitter is a great medium to both broadcast & interact,use the following twitter functions & start your own connections.

• @replay
• Comment
• @mention
• #hashtag
• Re-tweet

Current events keep tweets & re-tweets. Here are some ideas for where you might find good content worth re-tweeting.. Its always considered as one of the standard yet powerful method to get followers from Twitter.

• Articles & reports
• Interesting stories
• Industry gossip
• Upcoming events
• Breaking news

So this all about “how to grow twitter followers ethically”, if you like this post, please consider sharing with others also leave your comments, questions and suggestions in the below section. If you have any specific questions to ask, please ask us at our SEO forum.

For More Information On How to Get Twitter Followers Ethically,

http://seomagz.com/2012/11/get-twitter-followers-ethically/ 

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