3 Reasons why SEO is one of the Best Investments for your Business

Over the past few years many misconceptions have emerged concerning Search Engine Optimization. But which are some of the most misleading thoughts we have heard about SEO during the last year or so?

“SEO is dead; the social media guru proclaimed.”

“I don’t want SEO. I just want a good looking website similar to my competitor’s one.”

“Just built it and they will come.”

Such misconceptions still reside inside the heads of online marketing experts, business owners and business executives as a part of an overall digital mindset.

While I don’t feel sorry for the online marketing gurus that are just parroting the latest buzz words, tactics and magnify the above plus 100 more misconceptions, I do feel strong about my mission; My duty to inform the well-intended businesses that SEO still stands in 2015 at the forefront of investments for businesses that wish to increase their online presence.

SEO is an Investment

We can define SEO as an investment as it takes time and money to attract quality organic traffic through search engines. If money and time are properly invested then SEO will increase ROI due to the following three critical factors:

Accumulation

If you are building a new website from scratch the initial organic traffic will be zero.

Even with websites that have been in existence for years, the organic traffic can remain quite low if no or improper SEO strategy has been implemented. 

And even though this may sound very discouraging, in reality it is a very positive thing for small businesses that are willing to implement a long term SEO strategy.

The reason for this is the compound rate effect and how it relates to SEO. For the websites of small businesses it is not uncommon to experience a 30%, 50% or even 100% growth in organic traffic per year.

So, imagine that even if the website that you are working on has only 100 unique visitors from organic (SEO) traffic per month, it is quite realistic to expect that in 3-5 years this same website can have 500, 700 or even over 1.000 visitors per month. This can be achieved with the implementation of continuous “white-hat” SEO actions due to the compound rate effect that helps websites accumulate increasingly higher levels of organic traffic over time with the same amount of SEO efforts.

Multiplication

As users we tend to perform our research through search engines by using many different keyword combinations so as to fulfill our needs.

While there is no sure-fire way to know beforehand the exact queries (search terms) that each user will enter into a search engine; what you can do is take advantage of the multiplier effect and essentially rank your website for thousands of search terms while targeting only a much smaller subset of these phrases.

In order to achieve that you have to exploit search engine algorithms to your advantage. While this sounds quite illegal and black-hat all it actually means is to invest in a long term “white-hat” SEO plan.

A well SEO optimized website for a certain subset of keyword terms that are relevant to the website’s niche is going to automatically reproduce 100s of different keyword terms that your website will rank for.

Longevity

Anyone that has active paid campaigns, like a Google Adwords campaign, knows that in the moment that the campaigns are off, the paid traffic that flows to the website dries up as well.

In contrast, an investment on SEO produces long term traffic that can be retained, after it has been built, even with minimal efforts in certain niches.

Even in competitive niches the most difficult part is to grow the SEO traffic for early stage websites or for websites that haven’t performed any SEO actions for years.

On the other hand well optimized websites with active SEO management can dominate the SERPs rankings much easier for the long haul with a certain level of SEO actions.

In conclusion, the accumulation factor through the compound rate effect will allow organic (SEO) traffic to pile up as the time progresses. The multiplication factor will allow the keyword terms to multiple automatically and as a result your website’s “keyword terms army” will grow and dominate the SERPs as time unfolds. Finally, the longevity factor will enable SEO traffic to produce (pay) dividends in the form of future – long term – organic traffic.

This trifecta of factors proves that SEO is rightfully considered as one of best investments for your business…and is still very much alive!

For More Info about Why SEO is Best for your Business

SEO Experts in the USA

"We know what Internet search engines want, use, and seek"

When talking about the first page on Internet search engine results, we are talking about original and relevant content, adequate use of keywords, external links, constant updating, participation of others in content creation, adequate domain name, visitors, advanced computer programming and much more. In fact there are over 100 factors influencing your placement in search engines. All of this in one page is what our team of SEO experts in the USA by OMB100.com utilizes to place you high on Internet search engine results. Do not waste time and highlight your business right away. It is fast, affordable and functional.  

230,000 clients cannot be wrong!

Yes, we can create an optimized microblog for your business. This way, you can have a webpage with the perfect SEO to get more search results on Google! 

10 million webpages indexed on Google, thousands of keywords at the top of search results, two million hits per month, Top 4,000 Alexa rank... Well I guess you are on the right place. 

We create perfect webpages according to Google's ranking requirements and standards for your business to appear at the top of search results. 

How it works: You give us some basic information about your business, inform us about which keyword you would like to be found under, and within 48 hours you will have your optimized microblog created by SEO professionals with the best technology and an official report from the SEOmoz portal attesting to the perfection of the webpage created... In a few days you will begin to have organic results at the top of Google searches (results ahead of 99% of competitors guaranteed).  

Your optimized microblog is the bridge that brings the customer directly from Google to your website. 

Price: One-time payment of $100 + monthly fee of $20 for the hosting, maintenance and content updating performed by SEO professionals. We will work on your content weekly to ensure that you reach and stay on the first page!  

Testimonial: Safety Business LLC (Tax and Bookkeeping) 

"My name is Cristina; I am the managing member for Safety Business LLC. I contracted OMB100's services for the creation of an optimized microblog and I was surprised because in just two weeks my webpage became the first result on Google for the following Internet search: "Bookkeeping in Orlando" I remember that at the time I used to spend about $700 a month on a "pay-per-click" system, but now I have much more results, I have been on the first page for more than a year, and my cost is only $20 per month. The OMB100 system is really a "big deal" and I am extremely happy with the results obtained. I can highly recommend it!"

Who we are

Much more than a local business directory, OMB100.com is the first quick creative positioning tool for webpages in search engines. We understand the extreme necessity that businesses and professionals have in being well-placed in search engines and that is why we have created OMB100.com. We already help more than 100,000 businesses just like yours to be found on the very first page of Google, Bing, and others. With the best possible technology, original content, links and techniques, we offer you the best solution in SEO.

What we do: it's all about the first page of Google 

  

On the Internet we can find wonderful networking and marketing tools but the vast majority of them get you results only for your business name. In other words, you would only be found on Internet search engines if someone were to type in your business name in the search field. If somebody already knows your business name, they can go directly to your website! OMB100.com places your business in evidence on search engines, focusing on key words and key phrases, in other words, your OMB (optimized microblog) is found by the keywords for what your business does. 

This way, we reach those who do not know you, but need you! This means new clients and real results. Just the fact that your company reaches the first page of Google already brings value to your business as a whole, since everyday your web positioning on search engines reflects your relevance and leadership (or lack thereof) in the marketplace.  

How we do it :

OMB100.com will place you in the first results on search engines since we can develop a webpage that combines the best in SEO technologies, with original content, visits, links, backlinks, marketing and much more. We come in with the technology and you come in with the content. Together, we can create a page for your business with a host of tools and strategies that will result in an outstanding positioning for your business on Internet search engines. 

This page will bring all of your business' relevant information organized in the way that Internet search engines want. This way, we bring the user directly from Internet search engines straight to your website. After your OMB has been created, we will guide you on how you can update your webpage by yourself. You will be able to give even more strength and relevance to your webpage, which will lead to better results each day.  

Help Your Business: Create your optimized microblog (OMB) with a local SEO expert and reach the best results that the Internet can offer

Yes, it is all about the first page of Google. Nowadays, there is no other solution that is better for businesses, companies or service providers. Anyone who wishes to achieve the best results on the Internet must be on the first page of Google search results.

Q. But how do you position your company at the top of search engines when there are hundreds of other companies in your segment with the same goals? A. You simply need to have the best SEO team working for you.  

OMB100 was developed to create pages that are 100% friendly to "Web crawlers" (Internet search robots). Forget everything you know about spreading links, press releases, advertisements in directories, etc. None of this works anymore after the new algorithms from Google. Order your optimized microblog and you get into one of the largest portals in the world, a fully optimized landing page, with highly relevant and unique content, developed with the best SEO technology, and always updated with an SEO Expert working on your page periodically so that your results are the best possible. 

The search tools impose hundreds of criteria to display the results. OMB100 currently is the marketing tool that complies with the highest number of demands from the search engines and offers you the best and most affordable web marketing solution, directing all access from Google to your page (without competition within the system). 

The OMB100 portal now has more than 7 million pages indexed on Google, over 10,000 keywords on the first page of search results, 300 IBOs (Independent Business Owners) and 230,000 customers (and still counting)! Give your business a chance to actually appear on the Internet, contact a local SEO Expert and request the creation of your OPTIMIZED MICROBLOG before your competitor does. It is more quick, simple and affordable than you think!  

Tags : Search Engine Optimization,Nilesh Patel SEO,Nilesh SEO, SEO Services in Ahmedabad

For More Information about SEO Experts in the USA

RSS Search Engine Optimization

Tips for Helping Your RSS Feed Perform! : In some ways RSS is very similar to HTML, the language commonly used to create websites. Just as with HTML, webmasters using traditional search engine optimization tactics when creating an RSS feed will find that their RSS feed receives additional exposure and interest.

Simple steps to optimize an RSS feed for search engines: 

1.) The title should contain important search terms : To state the obvious, the title should be relevant and not misleading, while still emphasizing keywords. Ultimately, the title should entice the reader to read on, not mislead them.

2.) Display RSS feeds : Most webmasters display their feeds as content on their website. When displaying a feed be sure to use PHP, ASP or HTML so that search engines will spider the contents of the feed displayed. If using a template to display feeds, use header tags to define the appearance of the Channel Title and Item Titles. Many search engines weight header tags with more importance. See Displaying RSS Feeds for additional information - http://www.small-business-software.net/display-rss.htm

3.) Internal & external Links : Within a feed you should always use the full path of any links, keeping in mind that other sites may syndicate the contents of the RSS feed. Links that are not local to the site should launch a new browser. While this is not specific to search engines it will help keep visitors on your site.

4.) Link text should emphasize keywords :It is no longer a deep, dark secret that the text used for incoming links will help a site contextually define the keywords that the site appears for in the search engines. Keeping that in mind, be sure to use keywords in any link text that points back to your website.

5.) My.Yahoo and My.MSN : This is surprisingly simple to do but often overlooked by publishers and webmasters. The fastest way to have an RSS feed spidered by Yahoo or MSN is to include the feed on a personal my.yahoo or my.msn home page. Simply create an account on the respective search engines and customize the home page to include your RSS feed. This is done by adding content and listing the URL to the RSS feed. Typically, within 24-48 hours the feed's contents will be spidered and indexed by Yahoo and MSN.

6.) Theme feeds : Feeds should be themed. This will help with themed links back to a publisher's website from anyone syndicating the feed's content.

7. ) Link popularity : Increase link popularity by submitting the RSS feed, blog or podcast to the appropriate directories. The following directories allow submissions of specific kinds of RSS feeds. Be sure to follow the guidelines of each site and choose categories wisely.

Submit Podcasts - http://www.podcasting-tools.com/submit-podcasts.htm
Submit RSS feeds - http://www.rss-specifications.com/rss-submission.htm
Submit Blogs - http://www.blog-connection.com/submit-blogs.htm

8.) RSS feed descriptions : RSS feed descriptions are generally summaries or introductions to other content. Often, feed creators will provide additional information on an HTML site, enticing the reader to click through for the full information if it is a topic that is of interest to them. Provide enough teaser copy that the reader can easily discern if the contents are something that is important to them.

9.) Subscribe to feeds : This might seem obvious, but a surprisingly large number of publishers do not subscribe to their own feed. This is a great way to visualize what your customers see, and experiment with formatting and integrating HTML into feeds.

10.) Image ads : Add your corporate logo to your RSS feed. Create a brand and enforce that brand by including the image in the RSS feed. The image will enhance your corporate identity and dress up the look of your feed by adding your corporate logo.

11.) Alphabetical rank : Many feed readers list feeds alphabetically in the reader. Feed channels that begin with A will naturally appear in the top of the feed list in most feed readers. If you wish to appear in the top of list of feeds that a reader has subscribed to, keep this tip in mind.

12.) Meaningful Links : Each item in your feed should contain a unique URL associated with it. This will direct users to associated information. Many find using target URLs with the "#" symbol in the link to identify specific content useful.

Most marketers have a love-hate relationship with search engines. Search engines have the abilitiy to make even the most confident webmaster feel powerless . Let’s face it - all of us have felt the wrath of the search engine powers-that-be at one time or another, and while it may be difficult to know what line was crossed or how we fell out of favor, following some basic guidelines will be helpful in optomizing feeds for search engines. 

 

Tags :  Search Engine Optimization, Nilesh Patel SEO

 

For More Info about RSS Search Engine Optimization

 

Top 10 Article Submission Web Sites

Another great list for those of you who want to engage in Google SEO yourselves. Similar to our press release distribution sites, article submission sites provide you with another great platform for building your Web site free quality inbound links.

Articles you submit to these sites need to be original, related to your field of expertise, well written and free of spelling/grammatical errors. It may be better for you to hire a professional copy-writer to help you with the writing.
Here is the list:

URL	Google PR	Text Links Allowed	Pricing Options
www.ezinearticles.com	6	2	free
www.searchwarp.com	5	3	free
www.fastpitchnetworking.com	5	8	$18/3months
www.a1articles.com	5	3	free
www.artilib.org	4	3	free
www.ideamarketers.com	3	7	bidding from $1
www.articlerich.com	3	5	$1.30-$27
www.search-o-rama.com	3	6	free
www.amazines.com	2	7	free
www.infodento.com	2	8	free

Tags: SEO, Nilesh Patel, Internet Marketing

For More Info : Top 10 Article Submission

8 Reasons to Love HubSpot’s Social Media Tool

One of the first concerns when embarking on a social media marketing campaign is finding the time to do it well. So many platforms, so much content, so little time, so few resources. It’s true—if you spend time on each social media platform every day, hopping from Facebook to Twitter to LinkedIn, it can take up a good chunk of your day.

The challenge with these platforms is that they focus solely on social media, and you might also be utilizing e-mail marketing, a blog, advanced content downloads and a contacts database. Wouldn’t it be great if all of these could be integrated under one software umbrella? With HubSpot’s recently released Social Media Tool, they can. Here are 8 reasons I love HubSpot’s social media tool:

• Integration – HubSpot’s software now allows you to manage your contacts database, e-mail marketing, blog, lead generation and nurturing, and social media marketing, all from one dashboard.  Monitor conversations in social spaces to uncover topics that are important to your target audience, then write a blog post about it or send an e-mail.
  
• Measuring the Impact – This has always been challenging with social media. We know engaging with target audiences, extending our reach and creating sharable content is incredibly valuable, but it’s hard to put a number on that, which is often what upper-management asks of us. Now in HubSpot, you can not only evaluate all of your social channels at-a-glance to determine where to best allocate your resources, you can determine how many leads and even customers came from those social channels.
  
  
• Efficiency through Scheduled and Automated Posts – This is where you can save time. All through one portal and with just a few clicks, you can schedule content to post to your Facebook page, Twitter feed and a LinkedIn Group at a designated future date and time. HubSpot even suggests the best time of day to post to help you reach the greatest number of people and get the most interaction. You can follow HubSpot’s suggestions or create a custom posting schedule based on your own research of  your social accounts.
  
  
• Identify and Engage with Influencers – HubSpot provides you with insights on each and every post you make in social media. This data is available from each social platform, but we love having it all in one place. You can see who has liked, commented or shared your content and also see how many followers that person has, giving you an idea of your total potential reach, as well as identifying influencers you’ll want to continue to engage with. Put those influencers into a list and share content with them in an e-mail.
  
  
• Monitor Existing Leads in Social Media – One thing lacking in social media marketing in the past was the ability to tie your social conversations to leads that already exist in your contacts database and track that engagement. You can now do this via HubSpot’s social media tool, which is an exciting new feature. This allows you to really see how social engagement helps nurture leads down the path to becoming customers.
  
  
• Bookmarklet – Allow me to declare my love for bookmarklets. If an application I use regularly has a bookmarklet, be it Evernote, Google Reader or Hootsuite, I’ll add it to my Chrome Extensions. Bookmarklets are handy little tools for quickly sharing content from around the web on the fly. If you stumble across a piece of content you want to share with your social media followers, rather than opening up another application and copying over the link, you can simply use the bookmarklet to share that content right then and there. Speedy and efficient.
  
  
• Follow Me module – If you want to add social media buttons to webpages so others can connect with you, you’ve typically had to go to a designer to get the icons the right size and format, then to a developer to add those icons to the chosen webpages. The Follow Me module makes this process quick and easy without having to bug half of your team for something so simple. HubSpot lets you easily add your Facebook, Twitter, LinkedIn, YouTube, Google+ and Pinterest accounts to any of your webpages, whether hosted on the HubSpot CMS or not.
  
  
• Track Keywords/Phrases in Social Media Conversations – This is where rubber hits the road in social media marketing. Tell HubSpot what keyword phrases you want to monitor across Twitter, LinkedIn, the blogosphere, YouTube and Yahoo Answers and those conversations will be pulled into HubSpot to review and respond. Participating in these conversations is a big part of what successful social media marketing is about. You can also provide negative keywords to eliminate noise or unrelated conversations from this feed. For example, if you represent Delta Airlines, you might add the word “faucet” to your negative keyword list to prevent content about the other company named Delta from entering your feed.
  
  For More Information On HubSpot's Social Media Tool,
  http://www.business2community.com/social-media/8-reasons-to-love-hubspots-social-media-tool-0344344
  

SEO, Meet Marketing

Google is getting smarter. I caught an interview over the weekend with Ray Kurzweil, author, inventor and futurist who has been known to make accurate predictions about technology and where it’s headed. In this interview, he talked about concepts within his book, “How to Create a Mind” (which I’m putting on my wish list for the holidays, BTW).

Right now, we are leaving the days behind where SEO means update a Meta tag here, get a link there – all for the sake of creating a “relevant” website Google can understand.

Today, we are already moving from those more granular tactics in SEO to a more holistic approach to marketing online. This is the natural progression of marketing in the digital age. And part of that is because Google is getting smarter, and as it evolves, our approach can evolve to meet it.

SEO Is Marketing … or at Least It Should Be Thought of That Way 

In its most simple form, your website is the representation of your brand. Everything you do, including traditional SEO functions like optimizing pages, needs to take into account the brand, marketing and sales goals that are important to your business.

In fact, marketing and branding wisdom should be brought to every decision the SEO team makes. Ask, does the decision support the marketing and business goals — yes or no? Does it demonstrate the values of the brand — yes or no? And marketing and branding knowledge can be applied to make wiser decisions about the analytics data you have as well.

When Will SEO and Marketing Be One?

The shift from search engine optimization in the strictest sense of the word to a more developed “digital marketing” has been occurring for some time. As Google gets smarter, as we have access to more technology, channels and data that allow us to market differently, SEO and marketing become one.

Neither traditional marketing nor SEO can continue to exist within their individual bubbles. Whether traditional marketers like it or not, and whether SEOs like it or not, the two must merge:

• Traditional marketing cannot exist without knowing how to market online; so traditional marketers must bring all their knowledge about how to market a company and a brand to the digital marketing team.
• SEO cannot exist without knowing how to support a company’s marketing and branding objectives; so traditional SEOs must ask the right questions and listen intently to the things that are important to the business.

So, Who Is in Charge of the Business Online?

So where does that leave businesses that needs marketing — who do you hire? If you’re able to afford a team, you need a team of people working together to ensure your site is fulfilling both the technical and marketing requirements to compete in the digital space.

And while you may not ever be a Kurzweil, understanding where your discipline is headed in the digital marketing age as technology changes will help you make predictions about the future of online marketing, add to your skill set and contribute at a much higher level to the success of a site.

For More Information ON SEO, Marketing,

http://www.bruceclay.com/blog/2012/11/seo-is-marketing