One of the first concerns when embarking on a social media marketing
campaign is finding the time to do it well. So many platforms, so much
content, so little time, so few resources. It’s true—if you spend time
on each social media platform every day, hopping from Facebook to
Twitter to LinkedIn, it can take up a good chunk of your day.
The challenge with these platforms is that they focus solely on social
media, and you might also be utilizing e-mail marketing, a blog,
advanced content downloads and a contacts database. Wouldn’t it be great
if all of these could be integrated under one software umbrella? With HubSpot’s recently released Social Media Tool, they can. Here are 8 reasons I love HubSpot’s social media tool:
- Integration – HubSpot’s software now allows you
to manage your contacts database, e-mail marketing, blog, lead
generation and nurturing, and social media marketing, all from one
dashboard. Monitor conversations in social spaces to uncover topics
that are important to your target audience, then write a blog post about
it or send an e-mail.
- Measuring the Impact –
This has always been challenging with social media. We know engaging
with target audiences, extending our reach and creating sharable content
is incredibly valuable, but it’s hard to put a number on that, which is
often what upper-management asks of us. Now in HubSpot, you can not
only evaluate all of your social channels at-a-glance to determine where
to best allocate your resources, you can determine how many leads and
even customers came from those social channels.
- Efficiency through Scheduled and Automated Posts – This is where you can save time. All through one portal and with just
a few clicks, you can schedule content to post to your Facebook page,
Twitter feed and a LinkedIn Group at a designated future date and time.
HubSpot even suggests the best time of day to post to help you reach the
greatest number of people and get the most interaction. You can follow
HubSpot’s suggestions or create a custom posting schedule based on your
own research of your social accounts.
- Identify and Engage with Influencers – HubSpot
provides you with insights on each and every post you make in social
media. This data is available from each social platform, but we love
having it all in one place. You can see who has liked, commented or
shared your content and also see how many followers that person has,
giving you an idea of your total potential reach, as well as identifying
influencers you’ll want to continue to engage with. Put those
influencers into a list and share content with them in an e-mail.
- Monitor Existing Leads in Social Media – One
thing lacking in social media marketing in the past was the ability to
tie your social conversations to leads that already exist in your
contacts database and track that engagement. You can now do this via
HubSpot’s social media tool, which is an exciting new feature. This
allows you to really see how social engagement helps nurture leads down
the path to becoming customers.
- Bookmarklet – Allow
me to declare my love for bookmarklets. If an application I use
regularly has a bookmarklet, be it Evernote, Google Reader or Hootsuite,
I’ll add it to my Chrome Extensions. Bookmarklets are handy little
tools for quickly sharing content from around the web on the fly. If you
stumble across a piece of content you want to share with your social
media followers, rather than opening up another application and copying
over the link, you can simply use the bookmarklet to share that content
right then and there. Speedy and efficient.
- Follow Me module – If
you want to add social media buttons to webpages so others can connect
with you, you’ve typically had to go to a designer to get the icons the
right size and format, then to a developer to add those icons to the
chosen webpages. The Follow Me module makes this process quick and easy
without having to bug half of your team for something so simple. HubSpot
lets you easily add your Facebook, Twitter, LinkedIn, YouTube, Google+
and Pinterest accounts to any of your webpages, whether hosted on the
HubSpot CMS or not.
- Track Keywords/Phrases in Social Media Conversations – This
is where rubber hits the road in social media marketing. Tell HubSpot
what keyword phrases you want to monitor across Twitter, LinkedIn, the
blogosphere, YouTube and Yahoo Answers and those conversations will be
pulled into HubSpot to review and respond. Participating in these
conversations is a big part of what successful social media marketing is
about. You can also provide negative keywords to eliminate noise or
unrelated conversations from this feed. For example, if you represent
Delta Airlines, you might add the word “faucet” to your negative keyword
list to prevent content about the other company named Delta from
entering your feed.
For More Information On HubSpot's Social Media Tool,
http://www.business2community.com/social-media/8-reasons-to-love-hubspots-social-media-tool-0344344
