Google Working On A Softer & Gentler Panda Algorithm To Help Small Businesses

Google’s head of search spam, Matt Cutts, announced at Search Marketing Expo that his search team is working the “next generation” Panda update that would appear to many as being softer.

Cutts explained that this new Panda update should have a direct impact on helping small businesses do better.

One Googler on his team is specifically working on ways to help small web sites and businesses do better in the Google search results. This next generation update to Panda is one specific algorithmic change that should have a positive impact on the smaller businesses.

Matt Cutts didn’t mention when the new update is coming out but rather they are currently working on this update. My feeling is that it is far off from being launched, like maybe in two to three months at best, but that is my gut.

This would not be the first time Google released a softer Panda update. They did a softer update to the Panda algorithm possibly in July of last year.

Now Panda is more of a monthly rolling update and Google is unlikely to confirm future Panda updates.

Learn more about Google Panda updates.

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Google’s Panda Dance: Matt Cutts Confirms Panda Rolls Out Monthly Over 10 Of 30 Days

At SMX Advanced, Matt Cutts, Google’s head of search spam, announced that the Panda algorithm is still being updated roughly every month, but that update is rolled out slowly throughout the month. It is like a Google Dance, but in this case, a Panda Dance.

What happens is Google will run the update on a particular day, let’s say on the 4th of the month. Then Google will slowly push out that impact over 10 days or so throughout the month. Google will typically repeat this cycle over monthly.

Google said in March that they will stop announcing Panda update because they were more of a rolling update. By rolling update, Google means that it is pushed out monthly, but pushed out over a 10 day cycle or so.

Why are we calling it the Panda Dance? Back in the early early days of Google, SEOs were obsessed with the Google Dance. Back then, Google pushed out monthly Google updates, and SEO’s watched the Google data centers to see the rankings dance.

For more of our coverage on Matt’s talk at SMX Advanced see Google’s Cutts Talks Structured Data Beta, Mobile Site Speed Need, Penalty Notices To Get Example Links & More.

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15 experts on SEO tips for 2013

2012 was eventful to say the least. Last year I did an interview on SEO tips for 2012. This year is no different. I asked 15 trusted experts in the SEO community about the changes we saw last year and what we can expect in 2013. This is a must read for anyone working with SEO.

The experts :

• Joost de Valk (CEO, Yoast, WordPress SEO plugin author)
• Trond Lyngbø (Senior consultant and author, Metronet, Search Engine Land and SEOnomics)
• Geir Ellefsen (Senior consultant, Metronet, and Edgy SEO blog)
• Barry Schwartz (CEO, RustyBrick® Inc, Executive Editor at Search Engine Roundtable)
• Ross Hudgens (Founder, Siege Media)
• Jon Cooper (SEO consultant, Point Blank SEO)
• Neil Patel (Co-founder KISSmetrics and Crazy Egg, NeilPatel.com)
• Bas van den Beld (Founder, State of Search)
• Marcus Tandler (Partner at Tandler.Doerje.Partner and blogger)
• Jason Acidre (CEO of Xight Interactive and Marketing Consultant for Affilorama)
• Will Critchlow (Founder, Distilled)
• Aaron Wall (Founder, SEObook)
• Andrew Knibbe (CMO, Flippa.com)
• Scott Polk (VP of Internet Marketing, ObsidianEdge Marketing)
• AJ Kohn (Owner, Blind Five Year Old)

What do you think we as SEOs should focus on in 2013?

Joost de Valk

For a while, people seemed to think that :

• A) SEO could impact their bottom line within 2 weeks and
• B) they needn’t think of the results of their SEO campaigns in 2 years
  
  I hope that’s changed now. Your SEO campaign should focus on getting results in 1 or 2 years and take faster improvements as a bonus. On badly SEO’d websites a good SEO can still get tremendous results in a short period, and getting some nicely target links from high-profile sites can still boost rankings, so don’t stop doing that, just think about whether Google will still like what you’re doing in 2 years.

Good SEO always went hand-in-hand with good UX, great content and a good site structure, but many people took shortcuts to prevent having to work on that. Well, that time is over. SEO no longer stands for Seemingly Effortless Optimization, but for Seriously Effortful Optimization. Get to work. The first thing I’d do is look deeply at your site and get all the basics right again. Then see what you could do to make the site more worthwhile for your customers and prospective customers, while keeping SEO best practices in mind. Some SEO’s see that as giving in and agreeing that Google has won. I don’t care, I just want to help my clients make more money.

Trond Lynbø

The difficulty will be to keep the ‘main thing’ the MAIN thing! Many clients think SEO is only about higher rankings and greater search volumes. But from an SEO perspective, rankings are just a consequence, not a KPI. Obsessing over a symptom will misdiagnose the disease. 

Many site owners want to do the minimum possible, yet expect awesome results. But the days of ‘quick fix SEO’ are numbered, if not already over. It’s time to see SEO from a different angle, with broader, wider focus. To step back, rather than blindly rush to implement new tactics. To decide where you want to go, and act on a strategy-driven plan.

In 2013-2015, your strategy will be key to survive. Get help. Be ready to pay for this help. Remember, even excellent SEO cannot compensate for a poor product. You must set yourself apart from the crowd with a great offer that adds value to your target audience, both collectively and individually. Know your customers. Understand them well. Research and analyze their needs and problems. The better you can read your buyer’s mind, the greater your chance of success.

SEO itself will grow more complex in 2013, with more data to analyze, and changing usage patterns (e.g. mobile devices). That’s why my best tip is to step back, evaluate and analyze your business strategy, then figure out exactly where you’re headed.

Having relevant content alone won’t be enough in 2013. With an emphasis on ‘authorship’, Google has signaled its focus on identifying quality content. Semantic Search and the Knowledge Graph will be of paramount importance in the coming year.

Google is shifting tracks to become an “answer engine”. The strategic SEO train is leaving the station. Will you be on board? Be smart. Keep your focus. And dominate the SERPs in 2013 – and beyond!

Geir Ellefsen

I think it’s time to stop thinking small about SEO. SEOs need to look at the big picture. Don’t get stuck on small details. Build better web sites, get better at social and focus on content. Do remarkable stuff

Barry Schwartz

SEOs should continue to focus on building our unique quality content that naturally attracts links but should also spend more time focusing on social factors.  Obviously, Google+ is going to be big, it isn’t that big right now, but Google is betting a lot on it.  Facebook and Twitter are huge drivers of traffic and consider them to continue to grow in influence and thus search engines will consider them to be a growing factor of trust and relevance.

Ross Hudgens

I think we should learn how to be better content marketers. We were SEOs, now we have to be content marketers in order to survive. I don’t think we need to learn content strategy in most verticals, but we need to know how to apply content marketing to the content strategy being implemented by teams – without contradicting said strategy – to most effectively get movement in the search engines. And of course, conversions as well. If we solely focus on marketing content and do it well, tons of other stuff will take care of itself.

Jon Cooper

We should focus on identifying what we do that scales, assessing it’s legitimacy as a long-term tactic, and adjusting as needed. More & more algorithmic changes like Penguin will happen, and it’s up to us to not be on the bad end of the stick. Because algorithms detect patterns, and because patterns are usually from something repeatable (a la scalable), we have to focus on things that don’t leave footprints. That’s why “scale” is going to be less and less about tactics and more and more about process.

Neil Patel

In 2013 SEO won’t be about gaming Google, it will be about building a “real business”. If you can create a good product or service people love, write content that benefits others, and create a good user experience, you’re site is more likely to get rankings in the long run.

Bas van den Beld

In the next year this will be a trend which without a doubt will continue. Google will try to maintain and grow their grip and “SEO” will be much more about optimising in general than before. SEO’s should, as should other marketers, focus on integrating all the channels and trying to make a change within companies to not just think about SEO as a channel but as part of the integrated marketing campaigns. Again, something which has been going on for a while, but which should be done much more.

Marcus Tandler

Building up authority as an author and becoming a credible and competent source within your niche. Try to become an expert in your industry, share specialist advice and engage with your community. This will help a lot getting your own stuff in front of like-minded people and the linkerati within your industry. Share and you will get shared!

Jason Acidre

SEO, as a marketing practice, has grown bigger over the years, as the more it evolves, the more it involves different signals to achieve better search visibility.

Next year, it’s imperative for us SEOs to focus on a diversified approach for our campaigns, through appropriate integration of different inbound channels. All the signals generated through these efforts can help build a solid online brand presence (seeing that Google is favouring brands more and more).

And in turn, these actions (diversified approach to optimize for search, social, engagements, conversions, user-experience and brand recognition) can help improve search visibility and will allow the brand to compete for highly competitive keywords.

Applying the Pareto Principle (80% output from 20% input) on every aspect of implementation is also important. Make the most out of every implemented idea (ex: building evergreen content for links, social shares, traffic, lead generation, branding and eventually rankings).

The more we focus on quality (to achieve maximum results), the lesser tendencies of putting our campaigns at risk of spamming, over-optimizing and/or over-populating the web with crappy guest postings.

Basically, I recommend SEOs to focus on online brand marketing by being everywhere (particularly on the right distribution channels). I believe that search engines will put more weight on brand-related signals next year.

Will Critchlow

I really liked Dr. Pete’s answer to this which was diversification. I like this not only at a tactical level (reducing the reliance on a single traffic source or marketing method) but also at a strategic and personal level. I like it as a way of building a competitive moat and also as a means of personal development.

Aaron Wall

2013 will for many be a year where we end up having to focus on broader & more holistic marketing efforts that reach people at many points, rather than being so focused on just the search channel. It will also be a year in which some of the “can’t lose” platform plays begin to use their Google rankings to really push back at Google in ways that perhaps gives Google pause. For example, the biggest online retailer is now adding 3rd party brand controlled pages on their site & is running a distributed online ad network that is already above a billion Dollars per year in revenue run rate. Facebook and Twitter might also try to encroach on search too.

Andrew Knibbe

At Flippa, we expect 2013 to be more of the same with respect to back-link and content quality trumping all. SEOers would also be advised to see if the role of social media becomes a larger influencer of search engine results in 2013.

Scott Polk

In 2013 the focus should be on:

• Developing Content that attracts Relevant Organic Links
• Social Signals – Do not build your own Facebook, but use their technology to create your own micro-social communities
• More Authorship
• Build Engaging Content and ShareBait, then market the hell out of it

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RIP Google Reader

INTERNET GIANT Google's Reader is no more, with the firm having closed the doors on its popular RSS news reader on Monday.

We know, it's a tough day for all of us. As of today, 1 July, Google Reader has gone the way of services such as Google's Buzz and SMS services, and is no longer operating. Google announced the shutdown of Reader in March, saying it had seen a "deterioration of interest" in the service.

"We launched Google Reader in an effort to make it easy for people to discover and keep tabs on their favorite websites," Google SVP of Technical Infrastructure Urs Hölzle said at the time. "While the product has a loyal following, over the years usage has declined."

The news of Google Reader's closure didn't go down well with the service's loyal following, with users flocking to the web to bemoan Google's decision to shut it down.

One Twitter user said, "Killing off Wave was merciful; but killing off Google Reader? Oh my aching old bones, what are they thinking?" Others said that Google should have shut off its not so popular social network Google+ instead.

There is some light at the end of the tunnel for loyal Google Reader users, though, as other firms have been quick to launch similar services to win over users with nowhere to read news.

AOL, for example, launched AOL Reader earlier this week, which makes its full debut today. Digg has also unveiled its own RSS reader service, and Facebook apparently is next in line to roll out a Google Reader alternative.

While you make up your mind about which one is for you, you can watch how Hitler reacted to the news of Google Reader closing. We all feel it.

  

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Google Webmaster Tools “Links To Your Site” Reporting Bug

Last week, we began seeing complaints of the Google Webmaster Tools “Links To Your Site” report showing 80% or less of the number of links that should be displayed. Yesterday, I noticed the issue myself, and today, Google confirmed this is a reporting bug.

In short, tons of webmasters who analyze their links using Google Webmaster Tools have noticed a huge drop in the number of reported links to their sites. For example, my site, Search Engine Roundtable, had 3.8 million links reported last week, then yesterday dropped to 2.1 million links and now it is reporting 1.3 million links.

 

 

Scary, but for those who are familiar with Google Webmaster Tools — they know there are frequent reporting glitches. In fact, a similar issue sprung up back in February.

Here is Google’s statement from today:

Some Webmaster Tools users have reported missing data in the “Links to your site” section. We are aware of this issue and are looking into it; you do not need to take any action. We hope to have the normal data shown again in the near future. The data shown there is informational and does not affect your site’s crawling, indexing or ranking.

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Penguin 2.0 rolled out today

We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.

This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we’ve been referring to this change as Penguin 2.0 internally. For more information on what SEOs should expect in the coming months, see the video that we recently released.

Added: If there are spam sites that you’d like to report after Penguin, we made a special spam report form at http://bit.ly/penguinspamreport . Tell us about spam sites you see and we’ll check it out.

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The Most Effective Way to Become an SEO Master

A couple of months ago a friend of mine asked my help with one of his websites. It is an online store that sells sports equipment, and he hired a local web agency to revamp the design and the site structure. 

Long story short the agency completely destroyed the optimization he had on his site, changing all permalinks, putting the same title tag on all pages of the site and so on. As a result the good rankings he had disappeared over night, and he was pretty pissed.

He set up a meeting with the agency to discuss the issue, and he asked me to go along with him to back him up and to give my take on the issue.  

After talking for 5 minutes with the guys who owned this web agency I realized they didn’t have a clue of what they were talking about. I pressed them a bit with some technical questions and one of them said:

“Hey man, I know this stuff, I am even doing the Google course!”.

To which I replied:

“What Google course? Google doesn’t offer any SEO course officially.”

The guy started mumbling and couldn’t explain what course he was talking about. Then I asked them:

“Okay forget about courses and books, just give me the URL of a couple of sites you managed to increase the search rankings and the traffic. And please show me the Google Analytics so I can see the organic traffic numbers.”

Silence…

In the end the guys admitted that they didn’t know much about SEO, and I gave them a to-do list of things they should do to fix my friend’s website.  

But my point is: there’s only one way to effectively learn and become good at SEO, and that is by getting your hands dirty and doing it. 

Sure, books and courses can help, and there are some good ones out there, but all the books and courses together represent only 10% of your learning curse. The rest will come from hands-on experience. From building 10 websites from scratch and failing with 9 of them, while making one to the top of the search rankings and seeing your organic traffic explode.  

Only when you try to do the stuff yourself you’ll understand and learn what works and what doesn’t, which methods are effective and which are not.

I was inspired to write this post after reading a similar post on Shoemoney’s blog: If You Are Such a Hotshot SEO, Why Are You Trolling For Clients?.

If you are starting to learn about SEO stay tuned for tomorrow’s post as well, when I’ll review a set of SEO tools that can get you going a lot faster.

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Epic Funny Fail Compilation 2012

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On Page Optimisation (SEO)

SEO has traditionally divided into two main areas; on-page optimisation which covers what can be done on the pages of the website itself, and off-page optimisation which covers activity that takes place elsewhere (e.g. link-building).

The most effective strategy in 2012 however (social media powered SEO) requires an integrated approach, with on-page content promoted off-page within the main social media channels. Please click on the following link to find out more about social media SEO - the future proofed SEO strategy that delivers outstanding results now.

Alternatively, click here to understand more about how off-page SEO has had to adapt to changes in the search engines’ algorithms to remain effective in 2012.

Finally, if you are more interested in on-page SEO, we should probably warn you that, although it’s still very important to optimise on-page factors, it’s extremely unlikely to work on its own unless your market is particularly niche. Please read on for:

• A checklist outlining the key areas to consider when reviewing on-page SEO.
• A list of common mistakes to look out for with regard to on-page SEO.
• A list of old-school SEO (‘spammy’) on-page tactics that the search engines are now able to recognise (and punish accordingly).

On-Page SEO Checklist:

• Always start with keyword selection, research and testing
• Meta Description tag
• ALT tags
• H1 tags
• URL structure
• Internal linking strategy
• Content
• Keyword density
• Site maps, both XML and user facing
• Usability and accessibility
• Track target keywords
• Expect results in 6-12 months

Avoid common on-page SEO mistakes such as:

• Duplicate content
• URL variants of the same pages
• Off-site images and content on-site
• Duplicate title tags

Avoid spammy SEO tactics such as:

• Hidden text
• Hidden links
• Keyword repetition
• Doorway pages
• Mirror pages
• Cloaking

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