On Site SEO Vs Off Site SEO Strategies

While there are advocates on each side, the most successful SEO strategy is one that incorporates both on-site AND off-site.

Let’s take a look at exactly what each category means via handy checklists:

On-Site SEO

On-site SEO is exactly what it sounds like, SEO that can be done on your site without exterior elements. This can include the use of:

• Title Tags and Meta Tags (Keyword, Description)
• H1 Tags
• Alt Tag optimization
• Layout and Design Elements
• Keyword Research
• Keyword Density
• Keyword-Formatted URLs
• Fresh Relevant Content
• XML Sitemap
• Robots.txt file
• 301 redirects
• Loading Time Control (via HTTP compression or other method)

Off-Site SEO

On the flipside, off-site SEO is equally as self-explanatory; it deals with all the elements of SEO-based marketing that are done outside of your site. These elements can include:

• Directory Submission
• Bookmarking Submission
• Search Engine Submission
• Article Submissions
• Press Release Submission
• Classified Submission
• Forum Posting
• Optimized Video Submissions
• Guest Posting 
• E-Mail Marketing
• Social Media Marketing (Facebook, Twitter,)
• Commenting on related sites, forums and blogs
• Keyword analysis
• Competitor analysis
• RSS Feeds
• Web 2.0 marketing
• Paid linking
• Posting on Q&A sites
• Set up Google Webmaster Tool
• Set up Google Analytic
• Trackbacks

On-site AND off-site: Together as One

When thinking about on-site and off-site SEO marketing you should be thinking about creating a unified marketing strategy.

Remember SEO is constant vigilance; it is a consistent and successful string of on-site and off-site SEO strategies.

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