While at this point it’s purely speculation, the short and simple of the
matter is that the Penguin 2.0 update is aimed to reduce web spam and
get quality sites to appear at the top of search results. However, there
is always going to be a way to tilt the odds of ranking highly in your
favor, which is what you’re going to learn when you opt in to our post
Penguin 2.0 SEO strategy email list.
The original Penguin updated targeted on-site over-optimization. This means that if you have an unnatural amount of keywords that you were clearly trying to rank for, that you got penalized. For example if you were trying to rank for “Black shoes for men” and this exact keyphrase “Black shoes for men” appeared in your title tags, meta descriptions, H1, H2, H3 tags, in your footer and in every second sentence of your content, you would very likely have been slapped all the way down the rankings to a position where nobody will ever find you.
The Panda update targeted over-optimization of keywords in the anchor text. So if an unnatural percentage of the links pointing to your site were all one keyword that you were trying to rank for, you would have gotten penalized.
The core of SEO is highly unlikely to change. Google still uses an algorithm (code with rules to follow) to determine which sites to rank. That means there is a checklist of good and bad things that the Google bots and spiders look for, and if your site meets these good things on the checklist, you will be rewarded with high rankings.
While up to this point we have still been able to rank one and two page websites for highly competitive terms, this is something that could possibly change with Penguin 2.0. Things like links from obvious link farms and blog networks could create penalties. Links from dropped domains or bad neighborhoods could be targeted more. The update could look at things like bounce rate, time on site, pageviews and social engagement… But it’s all still speculation.
The original Penguin updated targeted on-site over-optimization. This means that if you have an unnatural amount of keywords that you were clearly trying to rank for, that you got penalized. For example if you were trying to rank for “Black shoes for men” and this exact keyphrase “Black shoes for men” appeared in your title tags, meta descriptions, H1, H2, H3 tags, in your footer and in every second sentence of your content, you would very likely have been slapped all the way down the rankings to a position where nobody will ever find you.
The Panda update targeted over-optimization of keywords in the anchor text. So if an unnatural percentage of the links pointing to your site were all one keyword that you were trying to rank for, you would have gotten penalized.
The core of SEO is highly unlikely to change. Google still uses an algorithm (code with rules to follow) to determine which sites to rank. That means there is a checklist of good and bad things that the Google bots and spiders look for, and if your site meets these good things on the checklist, you will be rewarded with high rankings.
While up to this point we have still been able to rank one and two page websites for highly competitive terms, this is something that could possibly change with Penguin 2.0. Things like links from obvious link farms and blog networks could create penalties. Links from dropped domains or bad neighborhoods could be targeted more. The update could look at things like bounce rate, time on site, pageviews and social engagement… But it’s all still speculation.
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