Google’s Panda Dance: Matt Cutts Confirms Panda Rolls Out Monthly Over 10 Of 30 Days

At SMX Advanced, Matt Cutts, Google’s head of search spam, announced that the Panda algorithm is still being updated roughly every month, but that update is rolled out slowly throughout the month. It is like a Google Dance, but in this case, a Panda Dance.

What happens is Google will run the update on a particular day, let’s say on the 4th of the month. Then Google will slowly push out that impact over 10 days or so throughout the month. Google will typically repeat this cycle over monthly.

Google said in March that they will stop announcing Panda update because they were more of a rolling update. By rolling update, Google means that it is pushed out monthly, but pushed out over a 10 day cycle or so.

Why are we calling it the Panda Dance? Back in the early early days of Google, SEOs were obsessed with the Google Dance. Back then, Google pushed out monthly Google updates, and SEO’s watched the Google data centers to see the rankings dance.

For more of our coverage on Matt’s talk at SMX Advanced see Google’s Cutts Talks Structured Data Beta, Mobile Site Speed Need, Penalty Notices To Get Example Links & More.

Tags : seo services provider, seo services provider in ahmedabad, seo freelancer, seo freelancer in ahmedabad, Search Engine Optimization, Nilesh Patel SEO, Nilesh SEO, SEO Services in Ahmedabad ,

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On Page Optimisation (SEO)

SEO has traditionally divided into two main areas; on-page optimisation which covers what can be done on the pages of the website itself, and off-page optimisation which covers activity that takes place elsewhere (e.g. link-building).

The most effective strategy in 2012 however (social media powered SEO) requires an integrated approach, with on-page content promoted off-page within the main social media channels. Please click on the following link to find out more about social media SEO - the future proofed SEO strategy that delivers outstanding results now.

Alternatively, click here to understand more about how off-page SEO has had to adapt to changes in the search engines’ algorithms to remain effective in 2012.

Finally, if you are more interested in on-page SEO, we should probably warn you that, although it’s still very important to optimise on-page factors, it’s extremely unlikely to work on its own unless your market is particularly niche. Please read on for:

• A checklist outlining the key areas to consider when reviewing on-page SEO.
• A list of common mistakes to look out for with regard to on-page SEO.
• A list of old-school SEO (‘spammy’) on-page tactics that the search engines are now able to recognise (and punish accordingly).

On-Page SEO Checklist:

• Always start with keyword selection, research and testing
• Meta Description tag
• ALT tags
• H1 tags
• URL structure
• Internal linking strategy
• Content
• Keyword density
• Site maps, both XML and user facing
• Usability and accessibility
• Track target keywords
• Expect results in 6-12 months

Avoid common on-page SEO mistakes such as:

• Duplicate content
• URL variants of the same pages
• Off-site images and content on-site
• Duplicate title tags

Avoid spammy SEO tactics such as:

• Hidden text
• Hidden links
• Keyword repetition
• Doorway pages
• Mirror pages
• Cloaking

Tags : Nilesh Patel,  SEO Ahmedabad 

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8 Reasons to Love HubSpot’s Social Media Tool

One of the first concerns when embarking on a social media marketing campaign is finding the time to do it well. So many platforms, so much content, so little time, so few resources. It’s true—if you spend time on each social media platform every day, hopping from Facebook to Twitter to LinkedIn, it can take up a good chunk of your day.

The challenge with these platforms is that they focus solely on social media, and you might also be utilizing e-mail marketing, a blog, advanced content downloads and a contacts database. Wouldn’t it be great if all of these could be integrated under one software umbrella? With HubSpot’s recently released Social Media Tool, they can. Here are 8 reasons I love HubSpot’s social media tool:

• Integration – HubSpot’s software now allows you to manage your contacts database, e-mail marketing, blog, lead generation and nurturing, and social media marketing, all from one dashboard.  Monitor conversations in social spaces to uncover topics that are important to your target audience, then write a blog post about it or send an e-mail.
  
• Measuring the Impact – This has always been challenging with social media. We know engaging with target audiences, extending our reach and creating sharable content is incredibly valuable, but it’s hard to put a number on that, which is often what upper-management asks of us. Now in HubSpot, you can not only evaluate all of your social channels at-a-glance to determine where to best allocate your resources, you can determine how many leads and even customers came from those social channels.
  
  
• Efficiency through Scheduled and Automated Posts – This is where you can save time. All through one portal and with just a few clicks, you can schedule content to post to your Facebook page, Twitter feed and a LinkedIn Group at a designated future date and time. HubSpot even suggests the best time of day to post to help you reach the greatest number of people and get the most interaction. You can follow HubSpot’s suggestions or create a custom posting schedule based on your own research of  your social accounts.
  
  
• Identify and Engage with Influencers – HubSpot provides you with insights on each and every post you make in social media. This data is available from each social platform, but we love having it all in one place. You can see who has liked, commented or shared your content and also see how many followers that person has, giving you an idea of your total potential reach, as well as identifying influencers you’ll want to continue to engage with. Put those influencers into a list and share content with them in an e-mail.
  
  
• Monitor Existing Leads in Social Media – One thing lacking in social media marketing in the past was the ability to tie your social conversations to leads that already exist in your contacts database and track that engagement. You can now do this via HubSpot’s social media tool, which is an exciting new feature. This allows you to really see how social engagement helps nurture leads down the path to becoming customers.
  
  
• Bookmarklet – Allow me to declare my love for bookmarklets. If an application I use regularly has a bookmarklet, be it Evernote, Google Reader or Hootsuite, I’ll add it to my Chrome Extensions. Bookmarklets are handy little tools for quickly sharing content from around the web on the fly. If you stumble across a piece of content you want to share with your social media followers, rather than opening up another application and copying over the link, you can simply use the bookmarklet to share that content right then and there. Speedy and efficient.
  
  
• Follow Me module – If you want to add social media buttons to webpages so others can connect with you, you’ve typically had to go to a designer to get the icons the right size and format, then to a developer to add those icons to the chosen webpages. The Follow Me module makes this process quick and easy without having to bug half of your team for something so simple. HubSpot lets you easily add your Facebook, Twitter, LinkedIn, YouTube, Google+ and Pinterest accounts to any of your webpages, whether hosted on the HubSpot CMS or not.
  
  
• Track Keywords/Phrases in Social Media Conversations – This is where rubber hits the road in social media marketing. Tell HubSpot what keyword phrases you want to monitor across Twitter, LinkedIn, the blogosphere, YouTube and Yahoo Answers and those conversations will be pulled into HubSpot to review and respond. Participating in these conversations is a big part of what successful social media marketing is about. You can also provide negative keywords to eliminate noise or unrelated conversations from this feed. For example, if you represent Delta Airlines, you might add the word “faucet” to your negative keyword list to prevent content about the other company named Delta from entering your feed.
  
  For More Information On HubSpot's Social Media Tool,
  http://www.business2community.com/social-media/8-reasons-to-love-hubspots-social-media-tool-0344344
  

Google Webmaster Tools Security Bug Re-Opens Access To Old Accounts [Now Fixed]

A security bug in Google Webmaster Tools has given users access to old accounts and websites that they’re no longer supposed to be able to access. 

The problem was discovered Tuesday and reported on several SEO blogs and news outlets — including (first, I believe) by Dave Naylor — and was discussed pretty heavily by search marketers on Twitter. We asked Google late Tuesday afternoon to comment on the bug reports, but have not received a reply.

What’s happening in some, not all, Webmaster Tools accounts is that users are finding themselves with sudden access to accounts that they once had access to, but no longer do; i.e., former clients, employers and the like. That bug is presumably giving a lot of power to individuals that shouldn’t have it — power to deindex, disavow links, unverify the current/legitimate webmaster’s access, and even redirect sites to other verified domains in the user’s account. It also reveals a lot of link, search, index/crawl and other data to users that shouldn’t be able to see those things.

The bug isn’t affecting my Webmaster Tools account, so here’s a screenshot from Dave Naylor’s account showing several verification changes that re-opened access to old accounts/websites.



There are reports that the same (or a similar) bug is affecting Google Analytics, and State of Search reported that some blocked connections in Google Talk have also been unblocked.

This is a serious problem and Google’s silence on it so far suggests that they’re still trying to sort out what’s happening and why — and how to fix it.

Postscript: Google has fixed the issue this morning, several hours after the breach. Here is the statement they sent us:

For several hours yesterday a small set of Webmaster Tools accounts were incorrectly re-verified for people who previously had access. We’ve reverted these accounts and are investigating ways to prevent this issue from recurring.

For More Information On Google Webmaster Tools Security Bug Re-Opens Access To Old Accounts,
http://www.searchengineland.com/google-webmaster-tools-security-bug-re-opens-access-to-old-accounts-140822

Bing Releases Webmaster Guidelines

Google always transparent with its guidelines on ranking top on SE’s. The only search engine which keep its guidelines on a big secret is BING, at last, now bing releases webmaster guidelines. A late approach but probably a good time to do this, the reason I said it as a good time, because due to a lot of rank drops after panda and penguin updates, few webmasters now looking for an alternative traffic source and probably would like to adopt these new guidelines to rank on BING.

Even though the guidelines given are not so clear as Google’s and some of them have objectionable arguments. For example, in one of the link building guidelines, bing stated that “Internal & external link management – execute by building internal links between related content; consider social media to help build external links, or simply ask websites for them; paying for links is risky“. But didn’t clear that purchasing links is a bad practice and could result in a penalization, like this there are so many points which raises questions.
However, as it was just a beginning, we can hope that they will keep them updated and we can hopefully work a bit to make them bing friendly too. I believe that just depending on one search engine too much is not a good approach, who knows when they will change the entire game. So be ready for anything..

Also bing said that, “changes should be infrequent”. That means we can get some more clear info sooner or later, check this statement…

Changes should be infrequent as these current Webmaster Guidelines cover most major topics. They are not exhaustive and you should not expect to find deep, technical answers in them. They are intended to help most business owners understand the broad strokes of search marketing. 

Bing might also comes up with some new webinars on the SEO, and understanding the basics of it (like nobody knows it yet). Also don’t know what else new it could show, lets wait for some more days and see..
Guys, what do you think, bing trying to be transparent is to beat Google?, what might be the strategy behind this all?. Do drop your comments, suggestions and questions in the comments section below. If you have any questions for us, please ask us at our SEO forum.

For More Information On Bing Releases Webmaster Guidelines,

http://seomagz.com/2012/11/bing-releases-webmaster-guidelines/