Showing posts with label seo ahmedabad. Show all posts
Showing posts with label seo ahmedabad. Show all posts

Thursday, July 25, 2013

Google’s Panda Dance: Matt Cutts Confirms Panda Rolls Out Monthly Over 10 Of 30 Days

At SMX Advanced, Matt Cutts, Google’s head of search spam, announced that the Panda algorithm is still being updated roughly every month, but that update is rolled out slowly throughout the month. It is like a Google Dance, but in this case, a Panda Dance.

What happens is Google will run the update on a particular day, let’s say on the 4th of the month. Then Google will slowly push out that impact over 10 days or so throughout the month. Google will typically repeat this cycle over monthly.

Google said in March that they will stop announcing Panda update because they were more of a rolling update. By rolling update, Google means that it is pushed out monthly, but pushed out over a 10 day cycle or so.

Why are we calling it the Panda Dance? Back in the early early days of Google, SEOs were obsessed with the Google Dance. Back then, Google pushed out monthly Google updates, and SEO’s watched the Google data centers to see the rankings dance.



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Monday, July 01, 2013

RIP Google Reader

INTERNET GIANT Google's Reader is no more, with the firm having closed the doors on its popular RSS news reader on Monday.

We know, it's a tough day for all of us. As of today, 1 July, Google Reader has gone the way of services such as Google's Buzz and SMS services, and is no longer operating. Google announced the shutdown of Reader in March, saying it had seen a "deterioration of interest" in the service.

"We launched Google Reader in an effort to make it easy for people to discover and keep tabs on their favorite websites," Google SVP of Technical Infrastructure Urs Hölzle said at the time. "While the product has a loyal following, over the years usage has declined."

The news of Google Reader's closure didn't go down well with the service's loyal following, with users flocking to the web to bemoan Google's decision to shut it down.

One Twitter user said, "Killing off Wave was merciful; but killing off Google Reader? Oh my aching old bones, what are they thinking?" Others said that Google should have shut off its not so popular social network Google+ instead.

There is some light at the end of the tunnel for loyal Google Reader users, though, as other firms have been quick to launch similar services to win over users with nowhere to read news.

AOL, for example, launched AOL Reader earlier this week, which makes its full debut today. Digg has also unveiled its own RSS reader service, and Facebook apparently is next in line to roll out a Google Reader alternative.

While you make up your mind about which one is for you, you can watch how Hitler reacted to the news of Google Reader closing. We all feel it.
  

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Thursday, June 20, 2013

Google Webmaster Tools “Links To Your Site” Reporting Bug

Last week, we began seeing complaints of the Google Webmaster Tools “Links To Your Site” report showing 80% or less of the number of links that should be displayed. Yesterday, I noticed the issue myself, and today, Google confirmed this is a reporting bug.

In short, tons of webmasters who analyze their links using Google Webmaster Tools have noticed a huge drop in the number of reported links to their sites. For example, my site, Search Engine Roundtable, had 3.8 million links reported last week, then yesterday dropped to 2.1 million links and now it is reporting 1.3 million links.

 
 
Scary, but for those who are familiar with Google Webmaster Tools — they know there are frequent reporting glitches. In fact, a similar issue sprung up back in February.

Here is Google’s statement from today:

Some Webmaster Tools users have reported missing data in the “Links to your site” section. We are aware of this issue and are looking into it; you do not need to take any action. We hope to have the normal data shown again in the near future. The data shown there is informational and does not affect your site’s crawling, indexing or ranking.



Friday, May 17, 2013

What to expect in SEO in the coming months

We just recently taped a new round of webmaster videos, and I thought this video deserved a full-fledged blog post. This is my rough estimate (as of early May 2013) of what search engine optimizers (SEOs) and webmasters should expect in the next few months:


Bear in mind that this is a very rough estimate, because priorities, projects, and timing can change based on a lot of different factors. But I hope this gives folks a ballpark idea of what to expect in the coming months as far as what my team is working on.



Google Continues To Experiment & Expand Authorship

If one theme was abundantly clear at SMX West in March, it was the question over the importance of authorship and how it might impact future rankings in Google.

During the “What’s Needed For SEO Success In 2013 & Beyond?” panel, I asked Matt Cutts if Google planned to expand authorship credit (and potentially the rich snippet) beyond just written content (like blog posts) and begin incorporating other content types.

In reality, content creators could truly author various types of content, including photos for photographers or video for videographers. Just because a piece of content isn’t part of the written medium doesn’t mean that content has no author.

Matt indicated that while the majority of content that Google sees on the Web is written, there are clearly other types of content Google indexes and wants to be able to understand authorship for.

Google is certainly doing its part to infer authorship of content, even when authorship markup has not been applied to a particular page. Over the past six months, there have been several examples of Google erroneously crediting the wrong authors with content, such as when a New York Times article credited Truman Capote with a new article, even though Capote has been deceased for nearly 30 years.

Google has even inferred authorship over other types of semantic markup on the page. On my own site, our archived webinar pages, which are coded with video schema and previously were displaying a video rich snippet, suddenly reverted to authorship instead, even though the page was not coded with author data:



Wednesday, March 20, 2013

6 Things to Do Before You Delete Your Facebook Account

You've probably thought about deleting your Facebook account before, but for one reason or another you've been unable to commit. Maybe you're applying for a job and don't want your future employer to see pics of you at college frat parties. Or maybe you just can't stand one more depressing status update.

If you're serious this time about deleting your Facebook account, escaping the social networking giant can be a lot more complicated than you would think. There are necessary steps you should take before pressing that delete account button.

Remember, deleting your account is very different from deactivating your account. You can deactivate your account at any point, and when you want to return everything is as you left it. While your account is deactivated, people on Facebook will not be able to search for you, but some information like messages you've sent may still be visible to others.


If you permanently delete your account, you will not be able to regain access to your account again, ever. Most personally identifiable information is removed from the Facebook database, but some may remain such as your name if you sent a message to someone else.

If you're planning to delete your Facebook account permanently, read on to learn about what steps you should take first.

1. Check Your Connected Apps

There are a lot of apps and websites that require you to log in using your Facebook username and password, and when you delete your Facebook account you lose access to these sites as well. You can check this by clicking on your Account Settings, then Apps in the left column. Popular apps that use Facebook login are Pinterest, Pandora, Foursquare, Spotify and Instagram. Some apps allow you to change your form of log in by using your email address or Twitter handle, for example. However, there are some sites that don't let you decouple your Facebook account from their app, like Spotify.

If you still want to use Spotify, your best bet is not to delete your Facebook account. If you want to almost delete your account to maintain your Spotify profile, you could remove all of your friends, change the email address associated with your Facebook account to one you don't use very often or turn off all email notifications for all apps, including Spotify, and lastly remove all of your data from Facebook and delete all of your activity, photos, etc. Though exhausting, taking this approach would allow you to keep all of the playlists you have made on Spotify and the songs you have been sent by friends, rather than starting over again.

If that sounds like way too much work for you, then you can always deactivate your Facebook account, and setup a new Facebook account with an email you only use for Spotify, and then authenticate Spotify from there. In taking this approach, you would lose all existing Spotify activity, so unless you are a new user and don't have much built up — the first option is probably the best, albeit time-consuming.

The big lesson here is to make sure your connected apps will let you change your form of login before you deactivate your Facebook account. You won't be able to change anything retroactively. If you have already deactivated your Facebook account and you can't login to these connected apps, you could reactivate your Facebook account and follow the steps listed above.

2. Download Your Facebook Information

For users who want to delete all history of their Facebook days but who still want a record of everything they've done on the site, Facebook has developed an easy way to download that information. Go to your Account Settings, click "General" in the left-hand column, then click on "Download a copy of your Facebook data", finish by clicking "Start My Archive"."

The information in this download is available in three places:
  • Downloaded Info: This includes timeline information like posts you've shared, messages, photos, a history of the conversations you've had in Facebook chat, a list of your friends and much more.
  • Expanded Archive: This is additional info, and contains even more account details like logins, cookies, apps you've subscribed to, people you have unfriended and much more.
  • Activity Log: This is a comprehensive history of all your activity from posts you've commented on or liked, apps you've used, and anything you've ever searched for.
For a full breakdown of what information falls into each category, check out this Facebook chart. As you can see, the information available for download is extensive, so make sure you save it in a safe place in case you need to access it later.

Also, if you are just interested in saving certain conversations you've had with friends you can forward them to your email address. First go to the message stream and click on the Actions tab at the top. Next, scroll down to Forward Messages and select the ones you want to forward.


SEE ALSO: 8 Reasons to Deactivate Your Facebook Account

3. Ask for Your Friends' Birthdays

Facebook has become a reliable and convenient resource for remembering friends birthdays, so if you no longer have your account you might slip up and forget. Instead, be proactive in reaching out to your friends and tell them that you are deleting your Facebook account, but would still like to remember their birthday. Another way of doing this is to use the incredibly annoying Facebook Birthday's app. You could include a disclaimer at the top telling people that you're just using it to gather all of your friends' birthdays before you delete your account.

4. Ask for Contact Information

It's incredible to think about how much communication happens over Facebook alone. Before deleting your account, make sure that you have other ways to keep in touch with your friends, whether that is through email, texting or phone calls. Download that contact information for anyone you're worried about losing contact with.


SEE ALSO: How to See When Someone Unfriends You on Facebook

5. Store Your Facebook Information on the Cloud

Backupify.com is a great way to store consumer web application data on the cloud. There are both paid and free services available, with the free service giving you 1GB of storage, or you can get up to 25GB for the paid service. The backups occur automatically, and you can download critical items as PDFs as well. Backupify files are stored in Amazon Web Services (AWS), which are subject to the highest security and boast a 99.9% up time.

6. Optimize Your SEO Before You Go

If you're leaving the Facebook community, make sure you are still active on enough other social platforms to maximize your SEO. You want to make sure that you are still searchable by friends or potential employers.
Are you seriously thinking about deleting your Facebook account? Let us know why in the comments.


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Tuesday, March 19, 2013

Google’s 3 Steps To Optimizing Your Web Site (One Page Cheat Sheet)

Kaspar Szymanski a Search Quality Strategist based in Google’s Dublin office posted the official one page Google SEO cheat sheet designed to dumb down webmaster and SEO related techniques.
The Google SEO cheat sheet is in three steps:

(1) How to make your search results look good in the search results. Google recommends you craft your titles properly, make sure your domain name and file name structure is descriptive of the page content and tailor useful and descriptive search descriptions.

(2) Enable Google to really understand your images by giving them descriptive file names, use the alt attribute and write short captions below the image.

(3) Write the best and most useful content, while not forgetting to continue to keep adding useful and unique content to your web site.

Those are Google’s 3 main points when it comes to optimizing your website for Google’s search results.

Here is the PDF that you can download yourself, print out and distribute to your developer, marketing and content teams.

Tags : Nilesh Patel SEO, seo ahmedabad, internet marketing, Google news,

For more Info about  Google’s 3 Steps To Optimizing Web Site

Saturday, March 16, 2013

On Page Optimisation (SEO)

SEO has traditionally divided into two main areas; on-page optimisation which covers what can be done on the pages of the website itself, and off-page optimisation which covers activity that takes place elsewhere (e.g. link-building).

The most effective strategy in 2012 however (social media powered SEO) requires an integrated approach, with on-page content promoted off-page within the main social media channels. Please click on the following link to find out more about social media SEO - the future proofed SEO strategy that delivers outstanding results now.

Alternatively, click here to understand more about how off-page SEO has had to adapt to changes in the search engines’ algorithms to remain effective in 2012.

Finally, if you are more interested in on-page SEO, we should probably warn you that, although it’s still very important to optimise on-page factors, it’s extremely unlikely to work on its own unless your market is particularly niche. Please read on for:
  • A checklist outlining the key areas to consider when reviewing on-page SEO.
  • A list of common mistakes to look out for with regard to on-page SEO.
  • A list of old-school SEO (‘spammy’) on-page tactics that the search engines are now able to recognise (and punish accordingly).
On-Page SEO Checklist:
  • Always start with keyword selection, research and testing
  • Meta Description tag
  • ALT tags
  • H1 tags
  • URL structure
  • Internal linking strategy
  • Content
  • Keyword density
  • Site maps, both XML and user facing
  • Usability and accessibility
  • Track target keywords
  • Expect results in 6-12 months
Avoid common on-page SEO mistakes such as:
  • Duplicate content
  • URL variants of the same pages
  • Off-site images and content on-site
  • Duplicate title tags
Avoid spammy SEO tactics such as:
  • Hidden text
  • Hidden links
  • Keyword repetition
  • Doorway pages
  • Mirror pages
  • Cloaking
Tags : Nilesh PatelSEO Ahmedabad 

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Friday, March 15, 2013

Top 10 Best SEO and Social Media Books

More and more people are turning to the Internet when it comes time to learn a skill or learn more about a topic; however there is not denying that books (actual in-your-hand, turn-the-page books) have their benefits. Those who really want to sit down and read extensively about something often find that it is easier to read a book than read an article online for a few hours. Books are tangible, so you can write notes easier, read on the beach or somewhere comfortable, and give your eyes a break from the computer screen that you’ve likely been starting at all day at work.

Reading a book regarding SEO best practices is great because there is so much that goes into SEO and all the falls under the SEO umbrella—social media, content management, Google updates, etc. It takes a very long time to really get a good grasp on this still-new topic, so books are a great way to help you gain a well-rounded understanding. Below are ten of the top SEO books from 2012 until today:

1. The Link Building Book; by: Paddy Moogan
This is one of the most recent SEO books to surface and it was written by the leading industry expert Paddy Moogan, who works for the highly-acclaimed website Distilled. He writes 287 pages all about link building. Search Engine Watch author Julie Joyce writes, “I read it and kept thinking ‘that’s awesome that he’s talking about that and never once thought ‘wow that’s b.s.’”

2. Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing; by: Lee Odden
Odden is someone I have been following for quite some time, and I always feel as though he has a strong handle on everything he chooses to write. This book does a good job of bringing in all of the aspects under the SEO umbrella and explaining how they should work together to really create success.

3. The Art of SEO; by: Eric Enge, Stephen Spencer, Rand Fishkin, and Jessica Stricchiolia
This is considered one of the most popular and most detailed books about SEO out there today. It was written by more than one industry expert, so you get a wide range of opinions and information. It has over 500 pages and covers every little thing you would need to know.

4. SEO Fitness Workbook; by: Jason McDonald
The cool thing about this book is the fact that it offers more than just text. It comes with worksheets and other toolbooks that help you find free SEO tools online, so you walk away with practical advice and resources you can really use. The author, Jason McDonald, is also highly established with a Ph.D. from the University of California, Berkeley, and his B.A from Harvard.

5. SEO for Content Writers and PR Pros; by: Phil Byrne
This is another book with great Amazon reviews. It focuses on a lot of content-based advice discussing blog posts, website content, PR articles, and even stories. It helps give you an idea of what people really want and how to translate that onto your website and market the content the best way you can.

6. Advanced Web Metrics with Google Analytics; by: Brian Clifton
Understanding Google Analytics alone is important, yet it can be overwhelming to someone who is new to the tool or even to someone who only has a basic understanding. This is a great book for those really interested in understanding how to take advantage of this popular tool.
Great for Beginners:

7. Search Engine Optimization for Dummies; by: Peter Kent
This book is what you would expect—easy to understand beginners’ material. New editions are constantly being published so you are sure to get the most up-to-date information.

8. SEO for Beginners; by: Amit Bhawnani
If you look on Amazon, you will find many reviews that all gave this book five stars and glowing reviews. It’s only 55 pages long and it takes a comic approach to SEO, which helps make the content more fun to read for those who are just starting out.

9. Fifty SEO Ideas: Free Tips, Secrets, and Ideas for Search Engine Optimization; by: Jason McDonald.
A great book for beginners, you don’t have to worry about getting confused with very advanced details. It offers lots of step-by-step instructions about things that small businesses can use right away.

10. SEO King: How I Built My Blogging Empire; by: Jason Blair
It is always helpful to hear a real story about someone who has made it happen through good SEO, and that is exactly what Blair does in his book. He started with a small budget and grew his blog to be one of the biggest around, so this book is not only helpful, but inspiring.

Extra Tips and Tricks Regarding SEO Books
It’s important to realize that SEO is always changing, so the date the book was written does matter. You will want to be weary of some of the practices that may have changed, so it’s always good to double-check with current articles a few of the things you learned while reading. All of the books discussed above were either written this year or last year in 2012. I haven’t read all of these books, but made sure to research what each detailed to offer this list.

Have you read or published an SEO book that you found helpful? What did you find so helpful about reading? Was there a particular section that jumped out at you? Let us know your thoughts in the comments below.

Tags : SEO Books, Nilesh Patel, SEO Ahmedabad

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Wednesday, March 13, 2013

Top 10 Article Submission Web Sites

Another great list for those of you who want to engage in Google SEO yourselves. Similar to our press release distribution sites, article submission sites provide you with another great platform for building your Web site free quality inbound links.

Articles you submit to these sites need to be original, related to your field of expertise, well written and free of spelling/grammatical errors. It may be better for you to hire a professional copy-writer to help you with the writing.
Here is the list:
URL Google PR Text Links Allowed Pricing Options
www.ezinearticles.com 6 2 free
www.searchwarp.com 5 3 free
www.fastpitchnetworking.com 5 8 $18/3months
www.a1articles.com 5 3 free
www.artilib.org 4 3 free
www.ideamarketers.com 3 7 bidding from $1
www.articlerich.com 3 5 $1.30-$27
www.search-o-rama.com 3 6 free
www.amazines.com 2 7 free
www.infodento.com 2 8 free

For More Info : Top 10 Article Submission