Seo tools

Search Engine Optimization with SEO Administrator

Search Engine Optimization (SEO) is the most cost-effective form of Internet marketing. Search engine promotion campaigns are shown to deliver the highest ROI, compared to all other types of on-line and off-line marketing. Far from being a simple task, SEO employs a combination of techniques that allow you to dominate search engine result pages. These techniques are based on careful studies that differ from site to site.  

SEO Administrator is a set of seo tools that helps you to find the answers you need and to tune-up your site to obtain high positions in search engines. SEO Administrator includes all the seo tools you need for precise analysis and successful positioning.  

"Ranking monitor" module. The biggest factor in attracting visitors to your web site is a high position in the lists returned from search engines. This is the search engine rank. Monitoring and tracking of your site's search engine rank is a fundamental and ongoing part of your website optimization task.

A manual check of search engine ranks can be laborious, especially if there you have many keywords and your site has not yet made it into the magical "first ten" of the search engine results. Seo Administrator will help you by doing all the difficult and routine work for you.  

"Link popularity checker" module. A large number of quality sites with links referring back to your own website (inbound links) is a guarantee of high positions in search reports. Almost all the search engines use this link popularity parameter in their ranking algorithms. 

The databases from various search engines are mainly similar to each other, but each one will have some unique links not present in the others.

Seo Administrator link popularity software checks inbound links across a number of search engines and then composes a unified and comprehensive inbound links list without duplicates.  

Two more parameters are displayed for every inbound link - PageRank of the referrer and anchor text.

"Site indexation tool" module. Before a site appears in search reports it has to be indexed by a search engine. Indexation of your web site means that the site pages have been visited by a search engine, analyzed and the information included in the search engine database. If a page is not indexed, it means that the search engine cannot know about it and consequently will never display information from it.  

Most of the search engines allow you to examine the indexed pages list with the help of special language operators. Seo Administrator allows you to check site indexation in Google, Yahoo, MSN and other search engines.

As Seo Administrator checks site indexation it also obtains the Google PageRank value of each checked page. It is very useful to get the PageRank at the site indexation stage, especially when analyzing complex and large sites.

"Log-analyzer" module. Every request to your site is handled by the server and an appropriate record is saved in the log-file. A great deal of information about your website visitors can be extracted from the records in the server log file so long as they can be put into an understandable format. When analyzing log-files Seo Administrator will extract the following statistics:
· Number of unique visitors of your site.
· Number of page views.
· Number of entries originating from search engines.
· Keywords used by visitors to find your site.
· Referrers, the web resources which forwarded visitors to your site.
· Geography, countries of visitors as derived from IP addresses.
· Frequent visitor paths within your site (Click paths).
· Search engines robots visits

The "PageRank analyzer" module is designed to automatically analyze a large number of web sites and the following parameters are obtained for every site on the list: · Google PageRank;
· The number of inbound links, according to various search engines;
· The Site presence in the DMOZ and Yahoo catalogues;
· The Web page's TITLE text.  

"Keywords suggestion tool" module. Selection and use of relevant keywords and keyphrases is an important task for anybody carrying out web site optimization and promotion. Large numbers of visitors alone is not the primary aim, it is important to attract targeted visitors by appropriate choice of keywords. It is important to define keywords and phrases which properly correspond to the topic of the site and which are actually used by the audience you wish to target. 

The Seo Administrator Keywords suggestion tool will help you choose the best possible keyword combinations for your site by: · Giving recommendations for the specified phrases.
· Estimating their competition rate.

"HTML analyzer" module. The HTML analyzer tool analyses on-line and local HTML web pages. It allows you to dissect html text in the same way that a search engine would do it. Html analyzer may be used in several ways:
· By monitoring keyword density and keyword weight while building and optimizing the site.
· Detailed analyses of your competitors' sites to obtain optimal keywords and keyphrases.
· To ensure that your web pages are well designed and the HTML code is correctly formed.

Tag : Nilesh Patel  SEO Freelancer,  SEO Services in Ahmedabad

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9 Things We Should Never Stop Doing in Link Building

A couple of months ago, I went on a little rant. (It happens sometimes; I’m looking into it.) I was overwhelmed by the responses that little column generated, with others picking up my rally cry to eliminate super shady link building practices.

But commenters were also quick to point out that there is a lot of focus these days on what not to do. “We know (or should know) what not to do, but when left with only those options, you’re peppered with client requests to bulk up link building efforts.”

He’s so right. It seems as though for every 15 articles there are about what not to do in link building, there are only a handful talking about legitimate link building tactics. So, here are 9 things we should never, ever stop doing in link building.

1. Helping People First Before Asking Them To Help You

If “treat others the way you want others to treat you” is the golden rule for society, “help others before asking them to help you” should be the golden rule for link building. Instead of finding the influencers and asking them to promote your content, first ask them if there’s anything that you can do for them. If there is, you’ve just made a connection with someone — and when the time comes that you have something that’s right up their ally, they’ll be more inclined to help you out.

2. Telling Great Stories

We all have that friend who, when they talk, compels you to hang on every word they say — not necessarily because it’s the most exciting story, but because the way they tell it is captivating. That’s what you need to look for in a writer. Storytelling is a critical part of link building. People share a good story. They link to a good story. Learn how to tell a good story.

3. Long-Tail Passive Link Building

Active link building is when you go out and manually do outreach to build a link. Passive link building is finding the things that people are searching for, building content around that, and letting that attract links. For example:

Use Ubersuggest to find questions that people are asking about your industry. Instead of just typing in my keyword, I’ll add a superlative in there:

Select all, click “Get” to the right, copy and paste all keywords into excel, and alphabetically sort to see which query shows up the most. This is the one that Google most often recommends in its instant search. This is my content.

Put your content on your blog and promote it. Build your internal links with that anchor text, send to your social channels and maybe even create a YouTube video. Watch Twitter searches to see if anyone is asking for recommendations, in this case, the best gun for self/home defense, and point them to your content. That will get your more than just one link.

4. Providing Better Content Than Resource Listings

When it comes to sources for links, .gov, .edu and .org sites are the big whales. They’re also notorious for not updating their resource listings, which means outdated content and a great opportunity for you to capitalize on someone else’s laziness.

Find the places where the sites link out to third parties. Advanced search queries can help get a first list, for example [inurl:.edu intitle:resources]. Include your keyword for a more targeted list, and “resources” can also be replaced with “useful” for Useful Links.

Once you find them, update the outdated and include it on your site. Then, start building relationships with the webmasters of those sites.

5.  Finding Brand Name/Logo Mentions Without Links

Nothing irks me more than when a site mentions a client and doesn’t link back on their brand name. Fresh Web Explorer is a great way to keep track of this in real time, but you can just as easily set up Google Alerts for your company name and track to see when people are talking about you.

For your logo, do a Google Image search of your logo to find all the other sites that have your logo on them. Typing “company + logo” will work and search for ALTs, but searching for the actual image itself will also provide a ton of opportunities.

6. Interviewing Experts

Even the most selfless person wants to feel important. Any easy way to do that is by finding the influencers and experts in your industry and reaching out to them to get their opinion/advice/thoughts on something “because they are so well-respected.” Works every time.

Follerwonk is one of the easiest ways to find these people. Search Twitter bios for your keyword — I like to include writer or blogger in the query to get the people who create content for the industry. You can also analyze your competitors to see who they’re following and who’s following them.

Once you find these people, start building relationships with them. When the interview goes up on your blog, send them an email that it’s posted, and more likely than not, they’ll share it with their followers, too.

7. Be Interviewed

Along the same lines, make sure key staff members are open to being interviewed for any press mentions. Watch HARO for any queries that fit your industry, and set up Google Alerts with “keyword + call for speakers”  to see when you could get your client to speak at a local event. Both of those things will also come with a link.

8. Volunteering/Sponsoring In The Local Community

Everything may be online these days, but people still do get out of their houses and do stuff in their community. And when they do, guess where they talk about it? Online. (It’s a vicious cycle, really.)

Find events or clubs in your local community that have a tie to your industry, and reach out to see if there’s anything that you can do help promote, sponsor or volunteer at the event. Typically, these types of things will list sponsors on their websites, and that means a link back.

You could even take it a step further: if you do something “out-of-the-box” at the event, you could easily get picked up for press mentions. For example: If you’re sponsoring a local 5K, go out to the event and set up a table after the race with “post-race survival kits.” Or, for every participant, donate $1 to a local charity.

9. Work With High Schools And Colleges

High schools and colleges are always looking for industry professionals to come out and speak to their students about career opportunities in that field. Reach out to those that are in your area, and offer your insight or time. In addition, find student clubs or organizations related to your industry, and offer to speak at their next meeting. They’ll usually put this announcement on the college’s website.

You and I both know that Google’s guidelines could change at any moment, so what we “shouldn’t stop doing” now may certainly be something we “should never do again” a year later. But, given the push search engines are making to eliminate spammers and those who manipulate the algorithm, these tactics could be timeless. I’ll revisit a year later and see where we’re at, but what do you think? What are other timeless link building tactics?

Tag : Nilesh Patel online web marketing, online marketing services provider,  seo services provider, seo services provider in ahmedabad, seo freelancer,  Search Engine Optimization, Nilesh Patel SEO, Nilesh SEO,  SEO Services in Ahmedabad 

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Page Speed Ranking Factor Not More Important On Mobile Search

In a recent video answer, Google’s head of search spam Matt Cutts said that page speed is not any more important in terms of a ranking factor for mobile search than it is for desktop search.

 Matt Cutts said:

It is not that in mobile, we apply that [page speed ranking factor] any more or less than desktop search

But Matt Cutts did say that Google knows mobile users expect faster loading pages, and Google will continue to look into that. If it makes sense for them to tweak their algorithms just for mobile search, Google reserves the right to do so.

Here is the video:

I would not be surprised if Google does indeed make page speed a more important factor for mobile search in the future.

Tag : Nilesh Patel online web marketing, online marketing services provider,  seo services provider, seo services provider in ahmedabad, seo freelancer,  Search Engine Optimization, Nilesh Patel SEO, Nilesh SEO,  SEO Services in Ahmedabad 

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4 Essential SEO Infographics

I've been doodling a lot lately (see, for example, the whiteboard illustrations I turned into a slide deck for a presentation this Wednesday) and thought it would be fun to share a set of infographics - some humorous, some serious - about the field of search engine optimization. If you're uninspired by these graphics, I invite you to submit your own; YOUmoz entries with visuals have a very high success rate. 

1 - Pie Chart of SEO Time Expenditure

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2 - Hat Color vs. Value Scatterplot of SEO Tactics

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3 - Flowchart of SEO-Friendliness 

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4 - Venn Diagram of Internet Marketing Professions

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Just a quick note - my blogging may be slow this week as I head to Washington DC to deliver a keynote at HostingCon. Sadly, this means I'll be missing SES San Jose, but keep a look out for SEOmoz's Jen Lopez, who'll be blogging the event.

Tag : Nilesh Patel online web marketing, online marketing services provider,  seo services provider, seo services provider in ahmedabad, seo freelancer,  Search Engine Optimization, Nilesh Patel SEO, Nilesh SEO,  SEO Services in Ahmedabad 

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Guinness World Records

1. Highest walk on air balloon.
Mike Howard (Mike Howard) from Britain walked the beam that can extend between two balloons at an altitude of 6522 m. near the city Yovil, County Somersetshir, UK, September 1, 2004 This feat was captured on videotape for the television show "Guinness records : 50 years, 50 of Records."

2. The most stretchable skin.
Harry Turner (Garry Turner) from Britain could spread to the abdominal skin to see 15,8 This is due to a rare disease known as syndrome Elersa- Danlosa violation connective tissue, affecting the skin, ligaments and internal organs. Collagen, strengthens skin, and is responsible for its elasticity, damaged, which, among other things, is the weakening of the skin and joints razboltannost. In more severe cases, this can result in the destruction or rupture of blood vessels, leading to death.

3. The highest paid attraction in slow decline.
The highest attraction slow fall called "Sky Jump" (Leap from the sky) and is located in the tower and entertainment center crossovers Macau. Fall begins with a 61-level towers at a height of 233 m. over land, and continues for 17-20 seconds. Solemn leap committed A. J. Hackett (A. J. Hackett) from New Zealand on August 17, 2005

4. An old man, who committed lowering a rope.
The oldest person spustivshimsya a rope from a height of more than 30 metres. a britanka Doris Long (Doris Long), which on June 10, 2006 has descend from the building Millgate House-60 m. from the roof to the ground, at the age of 92 years and 24 days (she was born on May 18, 1914). The building is located in an area of St. George in the city of Portsmouth, England.

5. The biggest hamburger, which can be bought.
The biggest hamburger weighing 35.6 kg. included in the menu bar grill Bob's BBQ & Grill on the beach in Pattaya, Thailand on July 31, 2006

6. The largest mirror ball.
The largest mirror ball is 5.01 m. in diameter. Imaginate Events. His boat Nigel Burrows (Nigel Burrows) from the company Imaginate Events. Shaer was demonstrated in the city of Reading, England, October 13, 2006

7. The quickest office.
The quickest office is a table specially equipped to ride on the roads, and moving with a maximum speed of 140 km / h. His boat Briton Edd China (Edd China), and he also has held across Westminster Bridge in London on November 6, 2006 on the Day Guinness World Records.

8. The biggest leap riding on a lion.
The biggest leap riding on a lion to a distance of 2.3 m. Askold committed and Edgar Zapashnye (both Russian) - Russian State Circus performers, the circus scene Perm July 28, 2006

9. The largest number of snakes gremuchih held in his mouth.
American Jackie Bibby (Jackie Bibby) was able to hold in his mouth without assistance 10 gremuchih snake tails for a period of 10 seconds on the Day Guinness World Records on November 9, 2006

10. The largest number of needles in the head.
One 1,790 needles for acupuncture was votknuto in the head and face Shengchu Chinese Wei (Wei Shengchu) on March 23, 2004 in the city of Nanning, China.

11. The strongest vypuchivanie eye.
Kim Gudmen the United States can vypuchit eye of the eye of 11 mm. This fact was recorded in the television show "Guinness World records : Praymtaym" June 13, 1998

12. The biggest pick-up.
Height truck Bigfoot 5 is 4.7 m height tires-3 pm-weight 17,236 kg. This is one of the 17 pickups such established Bob Chandler (Bob Chandler) from the city of St. Louis, Missouri. It was built during the summer of 1986, he is now permanently berthed in the city of St. Louis and occasionally appear on the local festivities.

Tag : Nilesh Patel online web marketing, online marketing services provider,  seo services provider, seo services provider in ahmedabad, seo freelancer,  Search Engine Optimization, Nilesh Patel SEO, Nilesh SEO,  SEO Services in Ahmedabad 

Top 5 SEO Extensions for Google Chrome

As we all know there are thousands of SEO extensions for Google Chrome. Here are the 5 SEO tools I would recommend to understand and improve the site SEO factors.

(1) SEO for Chrome : This tool SEO for Chrome provides SEO Tools like to find Pages indexed, competitive analysis, keyword research, backlink checks, pagerank checks etc.

https://chrome.google.com/webstore/detail/oangcciaeihlfmhppegpdceadpfaoclj

(2) SEO SERP : A simple SERPS tool to check the position for a list of websites for a given keyword.

https://chrome.google.com/webstore/detail/ofoaoaloeipdofknnaapbmdddddioklg

(3) SEO Site Tools : This tool provides the Social Media information, external page data, HTML and CSS Validation etc.

https://chrome.google.com/webstore/detail/diahigjngdnkdgajdbpjdeomopbpkjjc/

(4) SEO Professional Toolbar : This tool stores the rank and backlinks history for selected sites.

https://chrome.google.com/webstore/detail/adecfhccdknoobplgempjhbojlbpahhn

(5) Mozbar : This tool shows the important SEO metrics and also compares link metrics for Google, Bing and Yahoo! with the SERP.

https://chrome.google.com/webstore/detail/eakacpaijcpapndcfffdgphdiccmpknp/

These SEO extensions for chrome can help you get an overall audit of your website popularity and these tools can help to improve the site performance in a better way. 

Tag :Nilesh Patel online web marketing, online marketing services provider,  seo services provider, seo services provider in ahmedabad, seo freelancer, seo freelancer in ahmedabad, Search Engine Optimization, Nilesh Patel SEO, Nilesh SEO, SEO Services in Ahmedabad 

5 Social Media Tips for Improving ECommerce Site

As we all know ecommerce website promotion is a big challenge in online marketing industry and social media promotional area helps ecommerce site promotion through both direct conversation and as well by influencing the organic listing. Here you can find 5 solid tips that can help you to win it.

(1) Get to know where your type of customers are available - It can be from Facebook, Youtube,  Twitter, LinkedIn, Google Plus, Pinterest etc. There are many social media site that can help your business to grow in sales volume or to increase you brand presence which can finally lead to a returning conversation.

(2) Find your competitors and monitor what they do - Get to know the social sites in which your competitors are active and the content type they publish. Also look for the page views, followers, and fans of their social profiles how they involve in specific product promotion.

(3) Provide offers through social media - Mention exclusive Offers like coupon, holiday specials, free shipping etc.

(4) Engage customers - Write interesting articles and blog posts about specific products and its features and post it in your social sites profiles. Ask questions / reply to queries and conduct poll to make the place lively.

(5) Don’t use the company profile for direct product selling - Get facts and figures on your products and the specialty of the products. Make your company profile interesting and not boring.

These are the basic tips that can be followed for a start. As you cover these...you will be learning new areas based on the profile insight popularity and conversion statistics. For more insight feel free to drop your lines in comment section.

Tag : Nilesh Patel - SEO  online web marketing, online marketing services provider,  seo services provider, seo services provider in ahmedabad, seo freelancer, seo freelancer in ahmedabad, Search Engine Optimization, Nilesh Patel SEO, Nilesh SEO, SEO Services in Ahmedabad

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People Are Awesome 2013 (HD)

Tag : Nilesh Patel - SEO

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5 Critical SEO Mistakes Leaders Must Avoid

It isn’t easy being a leader in today’s digital economy. The rapid shifts in technology and the way customers adapt to it has transformed business. Barriers between online and offline business have broken down. Capital alone is no longer decisive in determining success.

Google’s various offerings are a huge growth opportunity for B2B and B2C businesses alike. Even offline companies and neighborhood stores are dependent on Google because customers flock there. SEO is no longer optional — it is mandatory. Hiring an experienced SEO consultant can be your most valuable business investment in 2013 and beyond.

If you are a business leader, you’ll find it interesting to review two of my earlier Search Engine Land columns where I shared my 8 most effective e-commerce SEO tips and explained how I doubled revenue for my clients within 12 months using SEO.

Based on many years of consulting with companies ranging from multinational corporations to small businesses and start-ups, I’ve listed the most common SEO mistakes that I’ve seen being made over and over. They include challenges that leaders face and actions they take which become obstacles to business growth.

The focus of this report is not on details but on what you, as a CEO, CFO, or business leader, must know about SEO. Implementing these suggestions will not only bring more traffic, attract more leads and make more sales, it will also strengthen the entire company and help you speed toward your financial and strategic goals — at a lower cost.

SEO Mistake #1: Being Stuck In The Past

The digital ecosystem is evolving very rapidly. Many business leaders, however, are not keeping up with new developments. They remain rooted in what used to work, clinging on to the past.

You can’t navigate by looking through the rear-view mirror! If you’re investing in the same things you did last year (merely increasing your budget), you’re missing the business advantages to be claimed through effective SEO. 

SEO Take-Aways:

1. Invest in analytics. Plan for tomorrow after knowing exactly where you stand today.
2. Build actionable dashboards in your analytics tool. Keep only business-critical information that you can act upon. How well are you performing? How successful are you in reaching economic and strategic goals? Focus on what makes you more effective — not just getting more traffic, but actually increasing sales, growing business and becoming more cost-effective.
3. Hire an external consultant to help you concentrate on important things. If 100 people arrive at your website and 2% are buying, why are the rest (who initially showed interest in your product or service) not buying? Looking backward in time, (analytics) can decode the secret to your success.
4. Don’t spend money on what isn’t measurable. Everything can be measured. Track and analyze the value of everything you spend time and money on.

SEO Mistake #2: Managing — Without Leading

The challenge for leaders, when it comes to managing a business, is to decide how much is too much. 

As a leader, you have a better overview of the entire business. You understand how different components weave and work together. Orchestrating them to perform in sync should be your highest priority. Micro-managing and getting involved in too many minute and specific details could hurt your results.

SEO Take-Aways:

1. Avoid micro-managing your SEO consultant. Back off. SEO is complex, dynamic, and involves detailed insight and knowledge into multiple disciplines. You may not be well-versed with all of them — your SEO expert is.
2. Give the expert enough space. Calling to insist upon specific isolated SEO tactics (“Can you build us hundred more links this week?”) is not a good approach. When your involvement becomes necessary, your SEO consultant will ask you. 

SEO Mistake #3: Clunky Organizational Structure That Lacks Synergy

I’ve found myself in consulting situations where the business model or organizational structure itself becomes a limiting factor. Especially in large, old and traditional corporations, convincing leaders about the dampening effect this has upon profits is a challenge.

It is critical in today’s economy to build a business model that is scalable and can quickly evolve and adapt to shifts whenever required. Under such circumstances, smaller is sometimes better.

SEO Take-Aways:

1. Review your internal organizational structure. Are your departments (Sales, Marketing, PR) and staff organized effectively for communication and collaboration?
2. Delegate work to the right departments and people. Assign responsibility for ensuring synergies between different marketing activities. Have them oversee and approve every initiative before it goes out of the door.
3. Consumerize your business and marketing. Focus on meeting your customer’s needs, not your own. Stop talking about your business and tell them how you will solve their problems and transform their lives through your products and services.

SEO Mistake #4: Lack Of Integration

Where many leaders fail is in setting up integrated multi-channel sales and marketing efforts, guided by a unified strategy that creates synergy and strengthens each component of the whole.There is crucial interdependency between Search Engines, Social Media, PR, Mobile Units and how successful you are at getting more local customers and sales for your local business(es). There is plenty of low hanging fruit ripe for the plucking — if you have the right strategy.

SEO Take-Aways:

1. Real SEO experts are an ideal hybrid of analyst, business developer and marketer. An experienced SEO consultant will help you find new ways to attract qualified customers, spot business opportunities, and optimize other parts of your business.
2. Don’t underestimate the interdependency and synergy between different parts of your marketing mix. SEO is complex and difficult, but it can add value in so many ways that you’ll be totally amazed.

SEO Mistake #5: Short-Term Thinking & Budgeting

I’ve seen that decision-making about buying marketing or SEO services is usually based on gut instinct and flawed perceptions. Often, leaders underestimate the importance of SEO, thinking it is limited only to ranking sites higher on search engines like Google. But it is much more than that.

SEO is never a “cost” — it is an “investment.” One that usually pays off in a big way, earning dividends for years and years.

SEO Take-Aways:

1. Re-evaluate how you plan and buy SEO services. For many businesses, SEO is the largest contributor to revenue. Yet, it receives only a small fraction of the overall marketing budget. By increasing your SEO budget, you can reach your financial and strategic goals faster. 
2. Stop focusing on price while buying SEO services. Good SEO is not formulaic. While low-cost SEO providers may offer you one route, it may end up being costlier, more complicated, and even dangerous to your business in contrast to a more expensive offer that is rooted in best-practices.
3. Try setting up performance-based retainers. If your SEO consultant drives many qualified leads and sales but is limited by resource allocations, open yourself to an arrangement where you give him a free hand and “unlimited” budget (as long as it brings you a big ROI). It can be very profitable.
4. Invest in knowledge transfer and SEO training. Clients who are willing to invest time and money on it experience the greatest benefits, both immediate and sustained. This is why I recommend basic SEO training for all my clients — not because I’ll earn more money (!), but because they get a serious advantage from it.
5. Quick fixes are short lived. Some businesses don’t want to bother with knowledge transfer. They just “want the problem fixed.” Without exception, these companies will stagnate or fail. The cost of “fixing” this situation later on is exorbitant.

As mentioned earlier, it isn’t easy being a leader in today’s digital economy. But by implementing the above suggestions, you’ll not only generate more traffic, attract more leads and close more sales, you will also achieve your financial and strategic goals at a lower cost.

Tags : online web marketing, online marketing services provider,  seo services provider, seo services provider in ahmedabad, seo freelancer, seo freelancer in ahmedabad, Search Engine Optimization, Nilesh Patel SEO, Nilesh SEO, SEO Services in Ahmedabad

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