Everyone loves a good tip, right? Here are 55 quick tips for search
engine optimization that even your mother could use to get cooking.
Well, not my mother, but you get my point. Most folks with some web
design and beginner SEO knowledge should be able to take these to the
bank without any problem.
1. If you absolutely MUST use Java script drop down menus, image maps
or image links, be sure to put text links somewhere on the page for the
spiders to follow.
2. Content is king, so be sure to have good, well-written and unique
content that will focus on your primary keyword or keyword phrase.
3. If content is king, then links are queen. Build a network of
quality backlinks using your keyword phrase as the link. Remember, if
there is no good, logical reason for that site to link to you, you don’t
want the link.
4. Don’t be obsessed with PageRank. It is just one isty bitsy part of
the ranking algorithm. A site with lower PR can actually outrank one
with a higher PR.
5. Be sure you have a unique, keyword focused Title tag on every page
of your site. And, if you MUST have the name of your company in it, put
it at the end. Unless you are a major brand name that is a household
name, your business name will probably get few searches.
6. Fresh content can help improve your rankings. Add new, useful content
to your pages on a regular basis. Content freshness adds relevancy to
your site in the eyes of the search engines.
7. Be sure links to your site and within your site use your keyword
phrase. In other words, if your target is “blue widgets” then link to
“blue widgets” instead of a “Click here” link.
8. Focus on search phrases, not single keywords, and put your
location in your text (“our Palm Springs store” not “our store”) to help
you get found in local searches.
9. Don’t design your web site without considering SEO. Make sure your
web designer understands your expectations for organic SEO. Doing a
retrofit on your shiny new Flash-based site after it is built won’t cut
it. Spiders can crawl text, not Flash or images.
10. Use keywords and keyword phrases appropriately in text links, image ALT attributes and even your domain name.
11. Check for canonicalization issues – www and non-www domains.
Decide which you want to use and 301 redirect the other to it. In other
words, if http://www.domain.com is your preference, then
http://domain.com should redirect to it.
12. Check the link to your home page throughout your site. Is
index.html appended to your domain name? If so, you’re splitting your
links. Outside links go to http://www.domain.com and internal links go
to http://www.domain.com/index.html.
Ditch the index.html or default.php or whatever the page is and always link back to your domain.
13. Frames, Flash and AJAX all share a common problem – you can’t
link to a single page. It’s either all or nothing. Don’t use Frames at
all and use Flash and AJAX sparingly for best SEO results.
14. Your URL file extension doesn’t matter. You can use .html, .htm,
.asp, .php, etc. and it won’t make a difference as far as your SEO is
concerned.
15. Got a new web site you want spidered? Submitting through Google’s
regular submission form can take weeks. The quickest way to get your
site spidered is by getting a link to it through another quality site.
16. If your site content doesn’t change often, your site needs a blog
because search spiders like fresh text. Blog at least three time a week
with good, fresh content to feed those little crawlers.
17. When link building, think quality, not quantity. One single,
good, authoritative link can do a lot more for you than a dozen poor
quality links, which can actually hurt you.
18. Search engines want natural language content. Don’t try to stuff
your text with keywords. It won’t work. Search engines look at how many
times a term is in your content and if it is abnormally high, will count
this against you rather than for you.
19. Not only should your links use keyword anchor text, but the text
around the links should also be related to your keywords. In other
words, surround the link with descriptive text.
20. If you are on a shared server, do a blacklist check to be sure
you’re not on a proxy with a spammer or banned site. Their negative
notoriety could affect your own rankings.
21. Be aware that by using services that block domain ownership
information when you register a domain, Google might see you as a
potential spammer.
22. When optimizing your blog posts, optimize your post title tag independently from your blog title.
23. The bottom line in SEO is Text, Links, Popularity and Reputation.
24. Make sure your site is easy to use. This can influence your link building ability and popularity and, thus, your ranking.
25. Give link love, Get link love. Don’t be stingy with linking out. That will encourage others to link to you.
26. Search engines like unique content that is also quality content.
There can be a difference between unique content and quality content.
Make sure your content is both.
27. If you absolutely MUST have your main page as a splash page that
is all Flash or one big image, place text and navigation links below the
fold.
28. Some of your most valuable links might not appear in web sites at
all but be in the form of e-mail communications such as newletters and
zines.
29. You get NOTHING from paid links except a few clicks unless the
links are embedded in body text and NOT obvious sponsored links.
30. Links from .edu domains are given nice weight by the search
engines. Run a search for possible non-profit .edu sites that are
looking for sponsors.
31. Give them something to talk about. Linkbaiting is simply good content.
32. Give each page a focus on a single keyword phrase. Don’t try to optimize the page for several keywords at once.
33. SEO is useless if you have a weak or non-existent call to action. Make sure your call to action is clear and present.
34. SEO is not a one-shot process. The search landscape changes daily, so expect to work on your optimization daily.
35. Cater to influential bloggers and authority sites who might link
to you, your images, videos, podcasts, etc. or ask to reprint your
content.
36. Get the owner or CEO blogging. It’s priceless! CEO influence on a
blog is incredible as this is the VOICE of the company. Response from
the owner to reader comments will cause your credibility to skyrocket!
37. Optimize the text in your RSS feed just like you should with your
posts and web pages. Use descriptive, keyword rich text in your title
and description.
38. Use captions with your images. As with newspaper photos, place keyword rich captions with your images.
39. Pay attention to the context surrounding your images. Images can
rank based on text that surrounds them on the page. Pay attention to
keyword text, headings, etc.
40. You’re better off letting your site pages be found naturally by
the crawler. Good global navigation and linking will serve you much
better than relying only on an XML Sitemap.
41. There are two ways to NOT see Google’s Personalized Search results:
(1) Log out of Google
(2) Append &pws=0 to the end of your search URL in the search bar
42. Links (especially deep links) from a high PageRank site are
golden. High PR indicates high trust, so the back links will carry more
weight.
43. Use absolute links. Not only will it make your on-site link
navigation less prone to problems (like links to and from https pages),
but if someone scrapes your content, you’ll get backlink juice out of
it.
44. See if your hosting company offers “Sticky” forwarding when
moving to a new domain. This allows temporary forwarding to the new
domain from the old, retaining the new URL in the address bar so that
users can gradually get used to the new URL.
45. Understand social marketing. It IS part of SEO. The more you
understand about sites like Digg, Yelp, del.icio.us, Facebook, etc., the
better you will be able to compete in search.
46. To get the best chance for your videos to be found by the
crawlers, create a video sitemap and list it in your Google Webmaster
Central account.
47. Videos that show up in Google blended search results don’t just
come from YouTube. Be sure to submit your videos to other quality video
sites like Metacafe, AOL, MSN and Yahoo to name a few.
48. Surround video content on your pages with keyword rich text. The
search engines look at surrounding content to define the usefulness of
the video for the query.
49. Use the words “image” or “picture” in your photo ALT descriptions
and captions. A lot of searches are for a keyword plus one of those
words.
50. Enable “Enhanced image search” in your Google Webmaster Central
account. Images are a big part of the new blended search results, so
allowing Google to find your photos will help your SEO efforts.
51. Add viral components to your web site or blog – reviews, sharing functions, ratings, visitor comments, etc.
52. Broaden your range of services to include video, podcasts, news,
social content and so forth. SEO is not about 10 blue links anymore.
53. When considering a link purchase or exchange, check the cache
date of the page where your link will be located in Google. Search for
“cache:URL” where you substitute “URL” for the actual page. The newer
the cache date the better. If the page isn’t there or the cache date is
more than an month old, the page isn’t worth much.
54. If you have pages on your site that are very similar (you are
concerned about duplicate content issues) and you want to be sure the
correct one is included in the search engines, place the URL of your
preferred page in your sitemaps.
55. Check your server headers. Search for “check server header” to
find free online tools for this. You want to be sure your URLs report a
“200 OK” status or “301 Moved Permanently ” for redirects. If the status
shows anything else, check to be sure your URLs are set up properly and
used consistently throughout your site.
Mike
Howard (Mike Howard) from Britain walked the beam that can extend
between two balloons at an altitude of 6522 m. near the city Yovil,
County Somersetshir, UK, September 1, 2004 This feat was captured on
videotape for the television show "Guinness records : 50 years, 50 of
Records."
Harry
Turner (Garry Turner) from Britain could spread to the abdominal skin
to see 15,8 This is due to a rare disease known as syndrome Elersa-
Danlosa violation connective tissue, affecting the skin, ligaments and
internal organs. Collagen, strengthens skin, and is responsible for its
elasticity, damaged, which, among other things, is the weakening of the
skin and joints razboltannost. In more severe cases, this can result in
the destruction or rupture of blood vessels, leading to death.
The
highest attraction slow fall called "Sky Jump" (Leap from the sky) and
is located in the tower and entertainment center crossovers Macau. Fall
begins with a 61-level towers at a height of 233 m. over land, and
continues for 17-20 seconds. Solemn leap committed A. J. Hackett (A. J.
Hackett) from New Zealand on August 17, 2005
The
oldest person spustivshimsya a rope from a height of more than 30
metres. a britanka Doris Long (Doris Long), which on June 10, 2006 has
descend from the building Millgate House-60 m. from the roof to the
ground, at the age of 92 years and 24 days (she was born on May 18,
1914). The building is located in an area of St. George in the city of
Portsmouth, England.
The
biggest hamburger weighing 35.6 kg. included in the menu bar grill
Bob's BBQ & Grill on the beach in Pattaya, Thailand on July 31, 2006
The
largest mirror ball is 5.01 m. in diameter. Imaginate Events. His boat
Nigel Burrows (Nigel Burrows) from the company Imaginate Events. Shaer
was demonstrated in the city of Reading, England, October 13, 2006
The
quickest office is a table specially equipped to ride on the roads, and
moving with a maximum speed of 140 km / h. His boat Briton Edd China
(Edd China), and he also has held across Westminster Bridge in London on
November 6, 2006 on the Day Guinness World Records.
The
biggest leap riding on a lion to a distance of 2.3 m. Askold committed
and Edgar Zapashnye (both Russian) - Russian State Circus performers,
the circus scene Perm July 28, 2006
American
Jackie Bibby (Jackie Bibby) was able to hold in his mouth without
assistance 10 gremuchih snake tails for a period of 10 seconds on the
Day Guinness World Records on November 9, 2006
One
1,790 needles for acupuncture was votknuto in the head and face
Shengchu Chinese Wei (Wei Shengchu) on March 23, 2004 in the city of
Nanning, China.
Kim
Gudmen the United States can vypuchit eye of the eye of 11 mm. This
fact was recorded in the television show "Guinness World records :
Praymtaym" June 13, 1998
Height
truck Bigfoot 5 is 4.7 m height tires-3 pm-weight 17,236 kg. This is
one of the 17 pickups such established Bob Chandler (Bob Chandler) from
the city of St. Louis, Missouri. It was built during the summer of 1986,
he is now permanently berthed in the city of St. Louis and occasionally
appear on the local festivities.