Tuesday, April 02, 2013
Monday, March 25, 2013
On-Page Optimization Methods Still Valid in 2013
SEO can be divided broadly into on-page and off-page optimization
techniques. Simply put, on-page optimization is concerned with
everything that can be done to boost your ranking in the search engine
results pages (SERPs) on the webpage itself.
Off-page optimization deals with aspects that take place elsewhere
such as the quality and relevance (though not these days the sheer
numeric volume) of your back-links. An effective SEO campaign will
usually take both into account, but the importance of complete on-page
optimization cannot be overstated.
Keywords
‘The keyword is king’ used to be the mantra of most SEO campaigns. Choosing the correct keywords is still crucial. They are, after all, the phrases that people use when searching for a site, but nowadays less can be more.
The recent Penguin update to Google’s search algorithm dealt with
keyword stuffing amongst other issues. Keyword repetition, if done
within reasonable parameters, is not considered a black hat technique,
but its efficacy is certainly debatable.
After years of debate concerning the optimum keyword density (if you
were paying attention you might have noticed people throwing extremely
precise figures such as 3.5 percent or 4.2 percent), Google’s Head of
Webspam Matt Cutts claimed that it didn’t matter half as much as many
people think.
“The first time you mention a word, you know, ‘Hey, that’s pretty interesting. It’s about that word.’ The next time you mention that word, ‘Oh, okay. It’s still about that word.’ And once you start to mention it a whole lot, it really doesn’t help that much more. There’s diminishing returns,” Cutts explained earlier this year.
More recently he revealed that:
“We have an entire team at Google called the Synonyms Team, and their job is to sort of realize that car and automobile are the same thing.”
The key with keywords in content, it seems, is to choose them wisely
and use them as naturally as possible. There are, however, a few places
where you should make sure your most important keywords appear. Keywords
should generally be placed near the top of the page and at the
beginning of paragraphs.
Titles
When search engines analyze your site, they pay particular attention to what lies between the HTML heading tags, especially <H1>, <H2>, and <H3>. In other words, titles and subtitles are important positions for keywords.
Don’t just use the heading tags on your first or main page. For every
page on your website you should have a <h1> or <h2>or
<h3> that has that page’s main keyword within it.
You can also double up on your subtitle SEO efforts by also including
them in a contents list of clickable links. Don’t, however, make your
titles too long or convoluted. Keep them simple and to the point.
URLs
The URL of the webpage can be one of the most important factors of on-page optimization. Changing URLs retrospectively can be problematic so it’s important to get this right from the start. Including important, relevant keywords in the URL can give you a small, but perhaps, crucial rankings boost, and both Google and Yahoo will display the portions of your URL that match the search term entered in bold in the SERPs. This can serve to catch a human eye even if you are not at the top of the SERPs for that particular search term.
Avoid overly dynamic URLs as these can be off-putting in the search
results. All of your URLs should be set up in a logical way that gives
an idea to what the user can expect from the content of the page.
If, for example, you saw www.domain.com/index.php?12345/ then it
would be almost impossible for you to guess what that page was about. On
the other hand, www.domain.com/dog-leads/ is almost certainly going to
be about dog leads. Meta Tags
Meta tags are used to instruct search engines on how a particular webpage should be indexed. Optimizing your title tag and the description meta tag can be useful in providing additional information to the search engines but using the keyword meta tag can do more harm than good.
The exception to this is the news_keywords meta tag that Google announced
in September. This is only for Google News-accredited clients however
and pertains only to news stories. If this isn’t you, steer clear of the
keyword meta tag.
The nature of SEO has changed over time, but its purpose is still the
same. Increasing your chances of a high SERPS ranking and the
additional traffic this can generate can only be a good thing. On-page
optimization is one of the most important tools in achieving this and
can be well worth the time and effort.
Tags : Nilesh Patel Seo, Nilesh Patel
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Love Poems-Nilesh Patel
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Saturday, March 23, 2013
Wednesday, March 20, 2013
6 Things to Do Before You Delete Your Facebook Account
You've probably thought about deleting your Facebook
account before, but for one reason or another you've been unable to
commit. Maybe you're applying for a job and don't want your future
employer to see pics of you at college frat parties. Or maybe you just
can't stand one more depressing status update.
If you're serious this time about deleting your Facebook account,
escaping the social networking giant can be a lot more complicated than
you would think. There are necessary steps you should take before
pressing that delete account button.
Remember, deleting your account is very different from deactivating
your account. You can deactivate your account at any point, and when
you want to return everything is as you left it. While your account is
deactivated, people on Facebook will not be able to search for you, but
some information like messages you've sent may still be visible to
others.
If you permanently delete your account, you will not be able to
regain access to your account again, ever. Most personally identifiable
information is removed from the Facebook database, but some may remain
such as your name if you sent a message to someone else.
If you're planning to delete your Facebook account permanently, read on to learn about what steps you should take first.
1. Check Your Connected Apps
There are a lot of apps and websites that require you to log in using
your Facebook username and password, and when you delete your Facebook
account you lose access to these sites as well. You can check this by
clicking on your Account Settings, then Apps in the left column. Popular
apps that use Facebook login are Pinterest, Pandora, Foursquare,
Spotify and Instagram. Some apps allow you to change your form of log in
by using your email address or Twitter handle, for example. However,
there are some sites that don't let you decouple your Facebook account
from their app, like Spotify.
If you still want to use Spotify, your best bet is not to delete your Facebook account. If you want to almost delete
your account to maintain your Spotify profile, you could remove all of
your friends, change the email address associated with your Facebook
account to one you don't use very often or turn off all email
notifications for all apps, including Spotify, and lastly remove all of
your data from Facebook and delete all of your activity, photos, etc.
Though exhausting, taking this approach would allow you to keep all of
the playlists you have made on Spotify and the songs you have been sent
by friends, rather than starting over again.
If that sounds like way too much work for you, then you can always
deactivate your Facebook account, and setup a new Facebook account with
an email you only use for Spotify, and then authenticate Spotify from
there. In taking this approach, you would lose all existing Spotify
activity, so unless you are a new user and don't have much built up —
the first option is probably the best, albeit time-consuming.
The big lesson here is to make sure your connected apps will let you change your form of login before
you deactivate your Facebook account. You won't be able to change
anything retroactively. If you have already deactivated your Facebook
account and you can't login to these connected apps, you could
reactivate your Facebook account and follow the steps listed above.
2. Download Your Facebook Information
2. Download Your Facebook Information
For users who want to delete all history of their Facebook days but who still want a record of everything they've done on the site, Facebook has developed an easy way to download that information. Go to your Account Settings, click "General" in the left-hand column, then click on "Download a copy of your Facebook data", finish by clicking "Start My Archive"."
The information in this download is available in three places:
- Downloaded Info: This includes timeline information like posts you've shared, messages, photos, a history of the conversations you've had in Facebook chat, a list of your friends and much more.
- Expanded Archive: This is additional info, and contains even more account details like logins, cookies, apps you've subscribed to, people you have unfriended and much more.
- Activity Log: This is a comprehensive history of all your activity from posts you've commented on or liked, apps you've used, and anything you've ever searched for.
For a full breakdown of what information falls into each category, check out this Facebook chart.
As you can see, the information available for download is extensive, so
make sure you save it in a safe place in case you need to access it
later.
Also, if you are just interested in saving certain conversations
you've had with friends you can forward them to your email address.
First go to the message stream and click on the Actions tab at the top.
Next, scroll down to Forward Messages and select the ones you want to
forward.
SEE ALSO: 8 Reasons to Deactivate Your Facebook Account
3. Ask for Your Friends' Birthdays
Facebook has become a reliable and convenient resource for remembering friends birthdays, so if you no longer have your account you might slip up and forget. Instead, be proactive in reaching out to your friends and tell them that you are deleting your Facebook account, but would still like to remember their birthday. Another way of doing this is to use the incredibly annoying Facebook Birthday's app. You could include a disclaimer at the top telling people that you're just using it to gather all of your friends' birthdays before you delete your account.
4. Ask for Contact Information
It's incredible to think about how much communication happens over Facebook alone. Before deleting your account, make sure that you have other ways to keep in touch with your friends, whether that is through email, texting or phone calls. Download that contact information for anyone you're worried about losing contact with.
3. Ask for Your Friends' Birthdays
Facebook has become a reliable and convenient resource for remembering friends birthdays, so if you no longer have your account you might slip up and forget. Instead, be proactive in reaching out to your friends and tell them that you are deleting your Facebook account, but would still like to remember their birthday. Another way of doing this is to use the incredibly annoying Facebook Birthday's app. You could include a disclaimer at the top telling people that you're just using it to gather all of your friends' birthdays before you delete your account.
4. Ask for Contact Information
It's incredible to think about how much communication happens over Facebook alone. Before deleting your account, make sure that you have other ways to keep in touch with your friends, whether that is through email, texting or phone calls. Download that contact information for anyone you're worried about losing contact with.
SEE ALSO: How to See When Someone Unfriends You on Facebook
5. Store Your Facebook Information on the Cloud
Backupify.com is a great way to store consumer web application data on the cloud. There are both paid and free services available, with the free service giving you 1GB of storage, or you can get up to 25GB for the paid service. The backups occur automatically, and you can download critical items as PDFs as well. Backupify files are stored in Amazon Web Services (AWS), which are subject to the highest security and boast a 99.9% up time.
6. Optimize Your SEO Before You Go
If you're leaving the Facebook community, make sure you are still active on enough other social platforms to maximize your SEO. You want to make sure that you are still searchable by friends or potential employers.
5. Store Your Facebook Information on the Cloud
Backupify.com is a great way to store consumer web application data on the cloud. There are both paid and free services available, with the free service giving you 1GB of storage, or you can get up to 25GB for the paid service. The backups occur automatically, and you can download critical items as PDFs as well. Backupify files are stored in Amazon Web Services (AWS), which are subject to the highest security and boast a 99.9% up time.
6. Optimize Your SEO Before You Go
If you're leaving the Facebook community, make sure you are still active on enough other social platforms to maximize your SEO. You want to make sure that you are still searchable by friends or potential employers.
Are you seriously thinking about deleting your Facebook account? Let us know why in the comments.
Tags : Nilesh Patel, SEO Ahmedabad
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Tuesday, March 19, 2013
Google’s 3 Steps To Optimizing Your Web Site (One Page Cheat Sheet)
The Google SEO cheat sheet is in three steps:
(1) How to make your search results look good in the search results. Google recommends you craft your titles properly, make sure your domain name and file name structure is descriptive of the page content and tailor useful and descriptive search descriptions.
(2) Enable Google to really understand your images by giving them descriptive file names, use the alt attribute and write short captions below the image.
(3) Write the best and most useful content, while not forgetting to continue to keep adding useful and unique content to your web site.
Those are Google’s 3 main points when it comes to optimizing your website for Google’s search results.
Here is the PDF that you can download yourself, print out and distribute to your developer, marketing and content teams.
Tags : Nilesh Patel SEO, seo ahmedabad, internet marketing, Google news,
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Saturday, March 16, 2013
On Page Optimisation (SEO)
SEO has traditionally divided into two main areas; on-page optimisation
which covers what can be done on the pages of the website itself, and
off-page optimisation which covers activity that takes place elsewhere
(e.g. link-building).
The most effective strategy in 2012 however (social media powered SEO) requires an integrated approach, with on-page content promoted off-page within the main social media channels. Please click on the following link to find out more about social media SEO - the future proofed SEO strategy that delivers outstanding results now.
Alternatively, click here to understand more about how off-page SEO has had to adapt to changes in the search engines’ algorithms to remain effective in 2012.
Finally, if you are more interested in on-page SEO, we should probably warn you that, although it’s still very important to optimise on-page factors, it’s extremely unlikely to work on its own unless your market is particularly niche. Please read on for:
For More Info On Page SEO
The most effective strategy in 2012 however (social media powered SEO) requires an integrated approach, with on-page content promoted off-page within the main social media channels. Please click on the following link to find out more about social media SEO - the future proofed SEO strategy that delivers outstanding results now.
Alternatively, click here to understand more about how off-page SEO has had to adapt to changes in the search engines’ algorithms to remain effective in 2012.
Finally, if you are more interested in on-page SEO, we should probably warn you that, although it’s still very important to optimise on-page factors, it’s extremely unlikely to work on its own unless your market is particularly niche. Please read on for:
- A checklist outlining the key areas to consider when reviewing on-page SEO.
- A list of common mistakes to look out for with regard to on-page SEO.
- A list of old-school SEO (‘spammy’) on-page tactics that the search engines are now able to recognise (and punish accordingly).
- Always start with keyword selection, research and testing
- Meta Description tag
- ALT tags
- H1 tags
- URL structure
- Internal linking strategy
- Content
- Keyword density
- Site maps, both XML and user facing
- Usability and accessibility
- Track target keywords
- Expect results in 6-12 months
- Duplicate content
- URL variants of the same pages
- Off-site images and content on-site
- Duplicate title tags
- Hidden text
- Hidden links
- Keyword repetition
- Doorway pages
- Mirror pages
- Cloaking
For More Info On Page SEO
Friday, March 15, 2013
Top 10 Best SEO and Social Media Books
Reading a book regarding SEO best practices is great because there is so much that goes into SEO and all the falls under the SEO umbrella—social media, content management, Google updates, etc. It takes a very long time to really get a good grasp on this still-new topic, so books are a great way to help you gain a well-rounded understanding. Below are ten of the top SEO books from 2012 until today:
1. The Link Building Book; by: Paddy Moogan
This is one of the most recent SEO books to surface and it was written by the leading industry expert Paddy Moogan, who works for the highly-acclaimed website Distilled. He writes 287 pages all about link building. Search Engine Watch author Julie Joyce writes, “I read it and kept thinking ‘that’s awesome that he’s talking about that and never once thought ‘wow that’s b.s.’”
2. Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing; by: Lee Odden
Odden is someone I have been following for quite some time, and I always feel as though he has a strong handle on everything he chooses to write. This book does a good job of bringing in all of the aspects under the SEO umbrella and explaining how they should work together to really create success.
3. The Art of SEO; by: Eric Enge, Stephen Spencer, Rand Fishkin, and Jessica Stricchiolia
This is considered one of the most popular and most detailed books about SEO out there today. It was written by more than one industry expert, so you get a wide range of opinions and information. It has over 500 pages and covers every little thing you would need to know.
4. SEO Fitness Workbook; by: Jason McDonald
The cool thing about this book is the fact that it offers more than just text. It comes with worksheets and other toolbooks that help you find free SEO tools online, so you walk away with practical advice and resources you can really use. The author, Jason McDonald, is also highly established with a Ph.D. from the University of California, Berkeley, and his B.A from Harvard.
5. SEO for Content Writers and PR Pros; by: Phil Byrne
This is another book with great Amazon reviews. It focuses on a lot of content-based advice discussing blog posts, website content, PR articles, and even stories. It helps give you an idea of what people really want and how to translate that onto your website and market the content the best way you can.
6. Advanced Web Metrics with Google Analytics; by: Brian Clifton
Understanding Google Analytics alone is important, yet it can be overwhelming to someone who is new to the tool or even to someone who only has a basic understanding. This is a great book for those really interested in understanding how to take advantage of this popular tool.
Great for Beginners:
7. Search Engine Optimization for Dummies; by: Peter Kent
This book is what you would expect—easy to understand beginners’ material. New editions are constantly being published so you are sure to get the most up-to-date information.
8. SEO for Beginners; by: Amit Bhawnani
If you look on Amazon, you will find many reviews that all gave this book five stars and glowing reviews. It’s only 55 pages long and it takes a comic approach to SEO, which helps make the content more fun to read for those who are just starting out.
9. Fifty SEO Ideas: Free Tips, Secrets, and Ideas for Search Engine Optimization; by: Jason McDonald.
A great book for beginners, you don’t have to worry about getting confused with very advanced details. It offers lots of step-by-step instructions about things that small businesses can use right away.
10. SEO King: How I Built My Blogging Empire; by: Jason Blair
It is always helpful to hear a real story about someone who has made it happen through good SEO, and that is exactly what Blair does in his book. He started with a small budget and grew his blog to be one of the biggest around, so this book is not only helpful, but inspiring.
Extra Tips and Tricks Regarding SEO Books
It’s important to realize that SEO is always changing, so the date the book was written does matter. You will want to be weary of some of the practices that may have changed, so it’s always good to double-check with current articles a few of the things you learned while reading. All of the books discussed above were either written this year or last year in 2012. I haven’t read all of these books, but made sure to research what each detailed to offer this list.
Have you read or published an SEO book that you found helpful? What did you find so helpful about reading? Was there a particular section that jumped out at you? Let us know your thoughts in the comments below.
Tags : SEO Books, Nilesh Patel, SEO Ahmedabad
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Wednesday, March 13, 2013
Top 10 Article Submission Web Sites
Another great list for those of you who want to engage in Google SEO yourselves. Similar to our press release distribution sites, article submission sites provide you with another great platform for building your Web site free quality inbound links.
Articles you submit to these sites need to be original, related to your field of expertise, well written and free of spelling/grammatical errors. It may be better for you to hire a professional copy-writer to help you with the writing.
Here is the list:
Articles you submit to these sites need to be original, related to your field of expertise, well written and free of spelling/grammatical errors. It may be better for you to hire a professional copy-writer to help you with the writing.
Here is the list:
| URL | Google PR | Text Links Allowed | Pricing Options |
| www.ezinearticles.com | 6 | 2 | free |
| www.searchwarp.com | 5 | 3 | free |
| www.fastpitchnetworking.com | 5 | 8 | $18/3months |
| www.a1articles.com | 5 | 3 | free |
| www.artilib.org | 4 | 3 | free |
| www.ideamarketers.com | 3 | 7 | bidding from $1 |
| www.articlerich.com | 3 | 5 | $1.30-$27 |
| www.search-o-rama.com | 3 | 6 | free |
| www.amazines.com | 2 | 7 | free |
| www.infodento.com | 2 | 8 | free |
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