Page Speed Ranking Factor Not More Important On Mobile Search

In a recent video answer, Google’s head of search spam Matt Cutts said that page speed is not any more important in terms of a ranking factor for mobile search than it is for desktop search.

 Matt Cutts said:

It is not that in mobile, we apply that [page speed ranking factor] any more or less than desktop search

But Matt Cutts did say that Google knows mobile users expect faster loading pages, and Google will continue to look into that. If it makes sense for them to tweak their algorithms just for mobile search, Google reserves the right to do so.

Here is the video:

I would not be surprised if Google does indeed make page speed a more important factor for mobile search in the future.

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4 Essential SEO Infographics

I've been doodling a lot lately (see, for example, the whiteboard illustrations I turned into a slide deck for a presentation this Wednesday) and thought it would be fun to share a set of infographics - some humorous, some serious - about the field of search engine optimization. If you're uninspired by these graphics, I invite you to submit your own; YOUmoz entries with visuals have a very high success rate. 

1 - Pie Chart of SEO Time Expenditure

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2 - Hat Color vs. Value Scatterplot of SEO Tactics

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3 - Flowchart of SEO-Friendliness 

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4 - Venn Diagram of Internet Marketing Professions

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Just a quick note - my blogging may be slow this week as I head to Washington DC to deliver a keynote at HostingCon. Sadly, this means I'll be missing SES San Jose, but keep a look out for SEOmoz's Jen Lopez, who'll be blogging the event.

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Guinness World Records

1. Highest walk on air balloon.
Mike Howard (Mike Howard) from Britain walked the beam that can extend between two balloons at an altitude of 6522 m. near the city Yovil, County Somersetshir, UK, September 1, 2004 This feat was captured on videotape for the television show "Guinness records : 50 years, 50 of Records."

2. The most stretchable skin.
Harry Turner (Garry Turner) from Britain could spread to the abdominal skin to see 15,8 This is due to a rare disease known as syndrome Elersa- Danlosa violation connective tissue, affecting the skin, ligaments and internal organs. Collagen, strengthens skin, and is responsible for its elasticity, damaged, which, among other things, is the weakening of the skin and joints razboltannost. In more severe cases, this can result in the destruction or rupture of blood vessels, leading to death.

3. The highest paid attraction in slow decline.
The highest attraction slow fall called "Sky Jump" (Leap from the sky) and is located in the tower and entertainment center crossovers Macau. Fall begins with a 61-level towers at a height of 233 m. over land, and continues for 17-20 seconds. Solemn leap committed A. J. Hackett (A. J. Hackett) from New Zealand on August 17, 2005

4. An old man, who committed lowering a rope.
The oldest person spustivshimsya a rope from a height of more than 30 metres. a britanka Doris Long (Doris Long), which on June 10, 2006 has descend from the building Millgate House-60 m. from the roof to the ground, at the age of 92 years and 24 days (she was born on May 18, 1914). The building is located in an area of St. George in the city of Portsmouth, England.

5. The biggest hamburger, which can be bought.
The biggest hamburger weighing 35.6 kg. included in the menu bar grill Bob's BBQ & Grill on the beach in Pattaya, Thailand on July 31, 2006

6. The largest mirror ball.
The largest mirror ball is 5.01 m. in diameter. Imaginate Events. His boat Nigel Burrows (Nigel Burrows) from the company Imaginate Events. Shaer was demonstrated in the city of Reading, England, October 13, 2006

7. The quickest office.
The quickest office is a table specially equipped to ride on the roads, and moving with a maximum speed of 140 km / h. His boat Briton Edd China (Edd China), and he also has held across Westminster Bridge in London on November 6, 2006 on the Day Guinness World Records.

8. The biggest leap riding on a lion.
The biggest leap riding on a lion to a distance of 2.3 m. Askold committed and Edgar Zapashnye (both Russian) - Russian State Circus performers, the circus scene Perm July 28, 2006

9. The largest number of snakes gremuchih held in his mouth.
American Jackie Bibby (Jackie Bibby) was able to hold in his mouth without assistance 10 gremuchih snake tails for a period of 10 seconds on the Day Guinness World Records on November 9, 2006

10. The largest number of needles in the head.
One 1,790 needles for acupuncture was votknuto in the head and face Shengchu Chinese Wei (Wei Shengchu) on March 23, 2004 in the city of Nanning, China.

11. The strongest vypuchivanie eye.
Kim Gudmen the United States can vypuchit eye of the eye of 11 mm. This fact was recorded in the television show "Guinness World records : Praymtaym" June 13, 1998

12. The biggest pick-up.
Height truck Bigfoot 5 is 4.7 m height tires-3 pm-weight 17,236 kg. This is one of the 17 pickups such established Bob Chandler (Bob Chandler) from the city of St. Louis, Missouri. It was built during the summer of 1986, he is now permanently berthed in the city of St. Louis and occasionally appear on the local festivities.

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Top 5 SEO Extensions for Google Chrome

As we all know there are thousands of SEO extensions for Google Chrome. Here are the 5 SEO tools I would recommend to understand and improve the site SEO factors.

(1) SEO for Chrome : This tool SEO for Chrome provides SEO Tools like to find Pages indexed, competitive analysis, keyword research, backlink checks, pagerank checks etc.

https://chrome.google.com/webstore/detail/oangcciaeihlfmhppegpdceadpfaoclj

(2) SEO SERP : A simple SERPS tool to check the position for a list of websites for a given keyword.

https://chrome.google.com/webstore/detail/ofoaoaloeipdofknnaapbmdddddioklg

(3) SEO Site Tools : This tool provides the Social Media information, external page data, HTML and CSS Validation etc.

https://chrome.google.com/webstore/detail/diahigjngdnkdgajdbpjdeomopbpkjjc/

(4) SEO Professional Toolbar : This tool stores the rank and backlinks history for selected sites.

https://chrome.google.com/webstore/detail/adecfhccdknoobplgempjhbojlbpahhn

(5) Mozbar : This tool shows the important SEO metrics and also compares link metrics for Google, Bing and Yahoo! with the SERP.

https://chrome.google.com/webstore/detail/eakacpaijcpapndcfffdgphdiccmpknp/

These SEO extensions for chrome can help you get an overall audit of your website popularity and these tools can help to improve the site performance in a better way. 

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5 Social Media Tips for Improving ECommerce Site

As we all know ecommerce website promotion is a big challenge in online marketing industry and social media promotional area helps ecommerce site promotion through both direct conversation and as well by influencing the organic listing. Here you can find 5 solid tips that can help you to win it.

(1) Get to know where your type of customers are available - It can be from Facebook, Youtube,  Twitter, LinkedIn, Google Plus, Pinterest etc. There are many social media site that can help your business to grow in sales volume or to increase you brand presence which can finally lead to a returning conversation.

(2) Find your competitors and monitor what they do - Get to know the social sites in which your competitors are active and the content type they publish. Also look for the page views, followers, and fans of their social profiles how they involve in specific product promotion.

(3) Provide offers through social media - Mention exclusive Offers like coupon, holiday specials, free shipping etc.

(4) Engage customers - Write interesting articles and blog posts about specific products and its features and post it in your social sites profiles. Ask questions / reply to queries and conduct poll to make the place lively.

(5) Don’t use the company profile for direct product selling - Get facts and figures on your products and the specialty of the products. Make your company profile interesting and not boring.

These are the basic tips that can be followed for a start. As you cover these...you will be learning new areas based on the profile insight popularity and conversion statistics. For more insight feel free to drop your lines in comment section.

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People Are Awesome 2013 (HD)

Tag : Nilesh Patel - SEO

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5 Critical SEO Mistakes Leaders Must Avoid

It isn’t easy being a leader in today’s digital economy. The rapid shifts in technology and the way customers adapt to it has transformed business. Barriers between online and offline business have broken down. Capital alone is no longer decisive in determining success.

Google’s various offerings are a huge growth opportunity for B2B and B2C businesses alike. Even offline companies and neighborhood stores are dependent on Google because customers flock there. SEO is no longer optional — it is mandatory. Hiring an experienced SEO consultant can be your most valuable business investment in 2013 and beyond.

If you are a business leader, you’ll find it interesting to review two of my earlier Search Engine Land columns where I shared my 8 most effective e-commerce SEO tips and explained how I doubled revenue for my clients within 12 months using SEO.

Based on many years of consulting with companies ranging from multinational corporations to small businesses and start-ups, I’ve listed the most common SEO mistakes that I’ve seen being made over and over. They include challenges that leaders face and actions they take which become obstacles to business growth.

The focus of this report is not on details but on what you, as a CEO, CFO, or business leader, must know about SEO. Implementing these suggestions will not only bring more traffic, attract more leads and make more sales, it will also strengthen the entire company and help you speed toward your financial and strategic goals — at a lower cost.

SEO Mistake #1: Being Stuck In The Past

The digital ecosystem is evolving very rapidly. Many business leaders, however, are not keeping up with new developments. They remain rooted in what used to work, clinging on to the past.

You can’t navigate by looking through the rear-view mirror! If you’re investing in the same things you did last year (merely increasing your budget), you’re missing the business advantages to be claimed through effective SEO. 

SEO Take-Aways:

1. Invest in analytics. Plan for tomorrow after knowing exactly where you stand today.
2. Build actionable dashboards in your analytics tool. Keep only business-critical information that you can act upon. How well are you performing? How successful are you in reaching economic and strategic goals? Focus on what makes you more effective — not just getting more traffic, but actually increasing sales, growing business and becoming more cost-effective.
3. Hire an external consultant to help you concentrate on important things. If 100 people arrive at your website and 2% are buying, why are the rest (who initially showed interest in your product or service) not buying? Looking backward in time, (analytics) can decode the secret to your success.
4. Don’t spend money on what isn’t measurable. Everything can be measured. Track and analyze the value of everything you spend time and money on.

SEO Mistake #2: Managing — Without Leading

The challenge for leaders, when it comes to managing a business, is to decide how much is too much. 

As a leader, you have a better overview of the entire business. You understand how different components weave and work together. Orchestrating them to perform in sync should be your highest priority. Micro-managing and getting involved in too many minute and specific details could hurt your results.

SEO Take-Aways:

1. Avoid micro-managing your SEO consultant. Back off. SEO is complex, dynamic, and involves detailed insight and knowledge into multiple disciplines. You may not be well-versed with all of them — your SEO expert is.
2. Give the expert enough space. Calling to insist upon specific isolated SEO tactics (“Can you build us hundred more links this week?”) is not a good approach. When your involvement becomes necessary, your SEO consultant will ask you. 

SEO Mistake #3: Clunky Organizational Structure That Lacks Synergy

I’ve found myself in consulting situations where the business model or organizational structure itself becomes a limiting factor. Especially in large, old and traditional corporations, convincing leaders about the dampening effect this has upon profits is a challenge.

It is critical in today’s economy to build a business model that is scalable and can quickly evolve and adapt to shifts whenever required. Under such circumstances, smaller is sometimes better.

SEO Take-Aways:

1. Review your internal organizational structure. Are your departments (Sales, Marketing, PR) and staff organized effectively for communication and collaboration?
2. Delegate work to the right departments and people. Assign responsibility for ensuring synergies between different marketing activities. Have them oversee and approve every initiative before it goes out of the door.
3. Consumerize your business and marketing. Focus on meeting your customer’s needs, not your own. Stop talking about your business and tell them how you will solve their problems and transform their lives through your products and services.

SEO Mistake #4: Lack Of Integration

Where many leaders fail is in setting up integrated multi-channel sales and marketing efforts, guided by a unified strategy that creates synergy and strengthens each component of the whole.There is crucial interdependency between Search Engines, Social Media, PR, Mobile Units and how successful you are at getting more local customers and sales for your local business(es). There is plenty of low hanging fruit ripe for the plucking — if you have the right strategy.

SEO Take-Aways:

1. Real SEO experts are an ideal hybrid of analyst, business developer and marketer. An experienced SEO consultant will help you find new ways to attract qualified customers, spot business opportunities, and optimize other parts of your business.
2. Don’t underestimate the interdependency and synergy between different parts of your marketing mix. SEO is complex and difficult, but it can add value in so many ways that you’ll be totally amazed.

SEO Mistake #5: Short-Term Thinking & Budgeting

I’ve seen that decision-making about buying marketing or SEO services is usually based on gut instinct and flawed perceptions. Often, leaders underestimate the importance of SEO, thinking it is limited only to ranking sites higher on search engines like Google. But it is much more than that.

SEO is never a “cost” — it is an “investment.” One that usually pays off in a big way, earning dividends for years and years.

SEO Take-Aways:

1. Re-evaluate how you plan and buy SEO services. For many businesses, SEO is the largest contributor to revenue. Yet, it receives only a small fraction of the overall marketing budget. By increasing your SEO budget, you can reach your financial and strategic goals faster. 
2. Stop focusing on price while buying SEO services. Good SEO is not formulaic. While low-cost SEO providers may offer you one route, it may end up being costlier, more complicated, and even dangerous to your business in contrast to a more expensive offer that is rooted in best-practices.
3. Try setting up performance-based retainers. If your SEO consultant drives many qualified leads and sales but is limited by resource allocations, open yourself to an arrangement where you give him a free hand and “unlimited” budget (as long as it brings you a big ROI). It can be very profitable.
4. Invest in knowledge transfer and SEO training. Clients who are willing to invest time and money on it experience the greatest benefits, both immediate and sustained. This is why I recommend basic SEO training for all my clients — not because I’ll earn more money (!), but because they get a serious advantage from it.
5. Quick fixes are short lived. Some businesses don’t want to bother with knowledge transfer. They just “want the problem fixed.” Without exception, these companies will stagnate or fail. The cost of “fixing” this situation later on is exorbitant.

As mentioned earlier, it isn’t easy being a leader in today’s digital economy. But by implementing the above suggestions, you’ll not only generate more traffic, attract more leads and close more sales, you will also achieve your financial and strategic goals at a lower cost.

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Links In Press Releases Should Use Nofollow Like Paid Links

Friday we broke the news that Google updated their link schemes webmaster guidelines. Now that the dust has settled, I aimed at getting more clarification on what Google meant by the new example around keyword-rich anchor text links within articles or press releases.

The specific line in the link schemes document is:

Links with optimized anchor text in articles or press releases distributed on other sites.

John Mueller, one of Google’s lead Webmaster Trends Analyst, was kind enough to answer some of my questions around this documentation change in a video hangout. The questions from SEOs and myself around the new link schemes documentation change are in the first ten minutes, the outcome was to nofollow links within press releases.

Throughout the video, John Mueller equated press releases to advertisements. It was specifically asked if all links in press releases need to be nofollowed or just “links with optimized anchor text” in press releases need to be nofollowed. While John said it would be somewhat okay to have direct URLs linked within press releases that are followed, he did say to be safe, he’d recommend nofollowing even those links (i.e. the links that are not even optimized anchor text).

Google’s John Mueller did add that there is still great value to using press releases. The goal of the press release is to get the word out to the press about your new service or product. When the press hears about what you have to offer and if/when they decide to write about it on their own sites, those links do not need to be nofollowed. In fact, those stories written editorially are the links that Google values the most.

Google’s Matt Cutts has said that links within press releases do not pass value. Although SEOs have proof that this is not true, it does seem that Google is taking even more direct action against abuse of links within articles and press releases that are paid.

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Google’s Panda Dance: Matt Cutts Confirms Panda Rolls Out Monthly Over 10 Of 30 Days

At SMX Advanced, Matt Cutts, Google’s head of search spam, announced that the Panda algorithm is still being updated roughly every month, but that update is rolled out slowly throughout the month. It is like a Google Dance, but in this case, a Panda Dance.

What happens is Google will run the update on a particular day, let’s say on the 4th of the month. Then Google will slowly push out that impact over 10 days or so throughout the month. Google will typically repeat this cycle over monthly.

Google said in March that they will stop announcing Panda update because they were more of a rolling update. By rolling update, Google means that it is pushed out monthly, but pushed out over a 10 day cycle or so.

Why are we calling it the Panda Dance? Back in the early early days of Google, SEOs were obsessed with the Google Dance. Back then, Google pushed out monthly Google updates, and SEO’s watched the Google data centers to see the rankings dance.

For more of our coverage on Matt’s talk at SMX Advanced see Google’s Cutts Talks Structured Data Beta, Mobile Site Speed Need, Penalty Notices To Get Example Links & More.

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What Will Penguin 2.0 Do?

While at this point it’s purely speculation, the short and simple of the matter is that the Penguin 2.0 update is aimed to reduce web spam and get quality sites to appear at the top of search results. However, there is always going to be a way to tilt the odds of ranking highly in your favor, which is what you’re going to learn when you opt in to our post Penguin 2.0 SEO strategy email list.

The original Penguin updated targeted on-site over-optimization. This means that if you have an unnatural amount of keywords that you were clearly trying to rank for, that you got penalized. For example if you were trying to rank for “Black shoes for men” and this exact keyphrase “Black shoes for men” appeared in your title tags, meta descriptions, H1, H2, H3 tags, in your footer and in every second sentence of your content, you would very likely have been slapped all the way down the rankings to a position where nobody will ever find you.

The Panda update targeted over-optimization of keywords in the anchor text. So if an unnatural percentage of the links pointing to your site were all one keyword that you were trying to rank for, you would have gotten penalized.

The core of SEO is highly unlikely to change. Google still uses an algorithm (code with rules to follow) to determine which sites to rank. That means there is a checklist of good and bad things that the Google bots and spiders look for, and if your site meets these good things on the checklist, you will be rewarded with high rankings.

While up to this point we have still been able to rank one and two page websites for highly competitive terms, this is something that could possibly change with Penguin 2.0. Things like links from obvious link farms and blog networks could create penalties. Links from dropped domains or bad neighborhoods could be targeted more. The update could look at things like bounce rate, time on site, pageviews and social engagement… But it’s all still speculation.

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