Brafton outlined the 10 points he touched on and put a content marketing spin on each.
Thursday, May 30, 2013
10 SEO expectations for 2013, as told by Matt Cutts
1. Penguin 2.0 : Cutts recently noted
that Penguin 2.0 is still weeks away, and he reiterated in the latest
video that the refresh will have an even greater impact than the first
version. SEOs must take a moment to evaluate their current backlink
profiles to see where improvements can be made before Penguin 2.0 comes
out.
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Friday, May 17, 2013
What to expect in SEO in the coming months
We just recently taped a new round of webmaster videos, and I thought
this video deserved a full-fledged blog post. This is my rough estimate
(as of early May 2013) of what search engine optimizers (SEOs) and
webmasters should expect in the next few months:
Bear in mind that this is a very rough estimate, because priorities,
projects, and timing can change based on a lot of different factors. But
I hope this gives folks a ballpark idea of what to expect in the coming
months as far as what my team is working on.
For More Info about what to expect in SEO in the coming months
Google Continues To Experiment & Expand Authorship
If one theme was abundantly clear at SMX West in March, it was the
question over the importance of authorship and how it might impact
future rankings in Google.
During the “What’s Needed For SEO Success In 2013 & Beyond?” panel, I
asked Matt Cutts if Google planned to expand authorship credit (and
potentially the rich snippet) beyond just written content (like blog
posts) and begin incorporating other content types.
In reality, content creators could truly author various types of
content, including photos for photographers or video for videographers.
Just because a piece of content isn’t part of the written medium doesn’t
mean that content has no author.
Matt indicated that while the majority of content that Google sees on
the Web is written, there are clearly other types of content Google
indexes and wants to be able to understand authorship for.
Google is certainly doing its part to infer authorship of content, even
when authorship markup has not been applied to a particular page. Over
the past six months, there have been several examples of Google
erroneously crediting the wrong authors with content, such as when a New York Times article credited Truman Capote with a new article, even though Capote has been deceased for nearly 30 years.
Google has even inferred authorship over other types of semantic markup
on the page. On my own site, our archived webinar pages, which are coded
with video schema and previously were displaying a video rich snippet,
suddenly reverted to authorship instead, even though the page was not
coded with author data:
For More Info about Google Continues To Experiment & Expand Authorship
Thursday, May 09, 2013
The Most Effective Way to Become an SEO Master
A couple of months ago a friend of mine asked my help with one of his
websites. It is an online store that sells sports equipment, and he
hired a local web agency to revamp the design and the site structure.
Long story short the agency completely destroyed the optimization he had
on his site, changing all permalinks, putting the same title tag on all
pages of the site and so on. As a result the good rankings he had
disappeared over night, and he was pretty pissed.
He set up a meeting with the agency to discuss the issue, and he asked
me to go along with him to back him up and to give my take on the issue.
After talking for 5 minutes with the guys who owned this web agency I
realized they didn’t have a clue of what they were talking about. I
pressed them a bit with some technical questions and one of them said:
“Hey man, I know this stuff, I am even doing the Google course!”.
“What Google course? Google doesn’t offer any SEO course officially.”
The guy started mumbling and couldn’t explain what course he was talking about. Then I asked them:
“Okay forget about courses and books, just give me the URL of a couple
of sites you managed to increase the search rankings and the traffic.
And please show me the Google Analytics so I can see the organic traffic
numbers.”
Silence…
In the end the guys admitted that they didn’t know much about SEO, and I
gave them a to-do list of things they should do to fix my friend’s
website.
But my point is: there’s only one way to effectively learn and become good at SEO, and that is by getting your hands dirty and doing it.
Sure, books and courses can help, and there are some good ones out
there, but all the books and courses together represent only 10% of your
learning curse. The rest will come from hands-on experience. From
building 10 websites from scratch and failing with 9 of them, while
making one to the top of the search rankings and seeing your organic
traffic explode.
Only when you try to do the stuff yourself you’ll understand and learn
what works and what doesn’t, which methods are effective and which are
not.
I was inspired to write this post after reading a similar post on Shoemoney’s blog: If You Are Such a Hotshot SEO, Why Are You Trolling For Clients?.
If you are starting to learn about SEO stay tuned for tomorrow’s post as
well, when I’ll review a set of SEO tools that can get you going a lot
faster.
For More Info about The Most Effective Way to Become an SEO Master
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