Friday, May 17, 2013

Google Continues To Experiment & Expand Authorship

If one theme was abundantly clear at SMX West in March, it was the question over the importance of authorship and how it might impact future rankings in Google.

During the “What’s Needed For SEO Success In 2013 & Beyond?” panel, I asked Matt Cutts if Google planned to expand authorship credit (and potentially the rich snippet) beyond just written content (like blog posts) and begin incorporating other content types.

In reality, content creators could truly author various types of content, including photos for photographers or video for videographers. Just because a piece of content isn’t part of the written medium doesn’t mean that content has no author.

Matt indicated that while the majority of content that Google sees on the Web is written, there are clearly other types of content Google indexes and wants to be able to understand authorship for.

Google is certainly doing its part to infer authorship of content, even when authorship markup has not been applied to a particular page. Over the past six months, there have been several examples of Google erroneously crediting the wrong authors with content, such as when a New York Times article credited Truman Capote with a new article, even though Capote has been deceased for nearly 30 years.

Google has even inferred authorship over other types of semantic markup on the page. On my own site, our archived webinar pages, which are coded with video schema and previously were displaying a video rich snippet, suddenly reverted to authorship instead, even though the page was not coded with author data:



Thursday, May 09, 2013

The Most Effective Way to Become an SEO Master

A couple of months ago a friend of mine asked my help with one of his websites. It is an online store that sells sports equipment, and he hired a local web agency to revamp the design and the site structure. 

Long story short the agency completely destroyed the optimization he had on his site, changing all permalinks, putting the same title tag on all pages of the site and so on. As a result the good rankings he had disappeared over night, and he was pretty pissed.

He set up a meeting with the agency to discuss the issue, and he asked me to go along with him to back him up and to give my take on the issue.  

After talking for 5 minutes with the guys who owned this web agency I realized they didn’t have a clue of what they were talking about. I pressed them a bit with some technical questions and one of them said:

“Hey man, I know this stuff, I am even doing the Google course!”.

To which I replied:

“What Google course? Google doesn’t offer any SEO course officially.”

The guy started mumbling and couldn’t explain what course he was talking about. Then I asked them:

“Okay forget about courses and books, just give me the URL of a couple of sites you managed to increase the search rankings and the traffic. And please show me the Google Analytics so I can see the organic traffic numbers.”

Silence…

In the end the guys admitted that they didn’t know much about SEO, and I gave them a to-do list of things they should do to fix my friend’s website.  

But my point is: there’s only one way to effectively learn and become good at SEO, and that is by getting your hands dirty and doing it. 

Sure, books and courses can help, and there are some good ones out there, but all the books and courses together represent only 10% of your learning curse. The rest will come from hands-on experience. From building 10 websites from scratch and failing with 9 of them, while making one to the top of the search rankings and seeing your organic traffic explode.  

Only when you try to do the stuff yourself you’ll understand and learn what works and what doesn’t, which methods are effective and which are not.

I was inspired to write this post after reading a similar post on Shoemoney’s blog: If You Are Such a Hotshot SEO, Why Are You Trolling For Clients?.

If you are starting to learn about SEO stay tuned for tomorrow’s post as well, when I’ll review a set of SEO tools that can get you going a lot faster.




Friday, April 26, 2013

RSS Search Engine Optimization

Tips for Helping Your RSS Feed Perform! : In some ways RSS is very similar to HTML, the language commonly used to create websites. Just as with HTML, webmasters using traditional search engine optimization tactics when creating an RSS feed will find that their RSS feed receives additional exposure and interest.

Simple steps to optimize an RSS feed for search engines

1.) The title should contain important search terms : To state the obvious, the title should be relevant and not misleading, while still emphasizing keywords. Ultimately, the title should entice the reader to read on, not mislead them.

2.) Display RSS feeds : Most webmasters display their feeds as content on their website. When displaying a feed be sure to use PHP, ASP or HTML so that search engines will spider the contents of the feed displayed. If using a template to display feeds, use header tags to define the appearance of the Channel Title and Item Titles. Many search engines weight header tags with more importance. See Displaying RSS Feeds for additional information - http://www.small-business-software.net/display-rss.htm

3.) Internal & external Links : Within a feed you should always use the full path of any links, keeping in mind that other sites may syndicate the contents of the RSS feed. Links that are not local to the site should launch a new browser. While this is not specific to search engines it will help keep visitors on your site.

4.) Link text should emphasize keywords :It is no longer a deep, dark secret that the text used for incoming links will help a site contextually define the keywords that the site appears for in the search engines. Keeping that in mind, be sure to use keywords in any link text that points back to your website.

5.) My.Yahoo and My.MSN : This is surprisingly simple to do but often overlooked by publishers and webmasters. The fastest way to have an RSS feed spidered by Yahoo or MSN is to include the feed on a personal my.yahoo or my.msn home page. Simply create an account on the respective search engines and customize the home page to include your RSS feed. This is done by adding content and listing the URL to the RSS feed. Typically, within 24-48 hours the feed's contents will be spidered and indexed by Yahoo and MSN.

6.) Theme feeds : Feeds should be themed. This will help with themed links back to a publisher's website from anyone syndicating the feed's content.

7. ) Link popularity : Increase link popularity by submitting the RSS feed, blog or podcast to the appropriate directories. The following directories allow submissions of specific kinds of RSS feeds. Be sure to follow the guidelines of each site and choose categories wisely.


8.) RSS feed descriptions : RSS feed descriptions are generally summaries or introductions to other content. Often, feed creators will provide additional information on an HTML site, enticing the reader to click through for the full information if it is a topic that is of interest to them. Provide enough teaser copy that the reader can easily discern if the contents are something that is important to them.

9.) Subscribe to feeds : This might seem obvious, but a surprisingly large number of publishers do not subscribe to their own feed. This is a great way to visualize what your customers see, and experiment with formatting and integrating HTML into feeds.

10.) Image ads : Add your corporate logo to your RSS feed. Create a brand and enforce that brand by including the image in the RSS feed. The image will enhance your corporate identity and dress up the look of your feed by adding your corporate logo.

11.) Alphabetical rank : Many feed readers list feeds alphabetically in the reader. Feed channels that begin with A will naturally appear in the top of the feed list in most feed readers. If you wish to appear in the top of list of feeds that a reader has subscribed to, keep this tip in mind.

12.) Meaningful Links : Each item in your feed should contain a unique URL associated with it. This will direct users to associated information. Many find using target URLs with the "#" symbol in the link to identify specific content useful.

Most marketers have a love-hate relationship with search engines. Search engines have the abilitiy to make even the most confident webmaster feel powerless . Let’s face it - all of us have felt the wrath of the search engine powers-that-be at one time or another, and while it may be difficult to know what line was crossed or how we fell out of favor, following some basic guidelines will be helpful in optomizing feeds for search engines. 
 
 
For More Info about RSS Search Engine Optimization
 

Monday, March 25, 2013

On-Page Optimization Methods Still Valid in 2013

SEO can be divided broadly into on-page and off-page optimization techniques. Simply put, on-page optimization is concerned with everything that can be done to boost your ranking in the search engine results pages (SERPs) on the webpage itself.

Off-page optimization deals with aspects that take place elsewhere such as the quality and relevance (though not these days the sheer numeric volume) of your back-links. An effective SEO campaign will usually take both into account, but the importance of complete on-page optimization cannot be overstated. 

Keywords
 

‘The keyword is king’ used to be the mantra of most SEO campaigns. Choosing the correct keywords is still crucial. They are, after all, the phrases that people use when searching for a site, but nowadays less can be more.

The recent Penguin update to Google’s search algorithm dealt with keyword stuffing amongst other issues. Keyword repetition, if done within reasonable parameters, is not considered a black hat technique, but its efficacy is certainly debatable.

After years of debate concerning the optimum keyword density (if you were paying attention you might have noticed people throwing extremely precise figures such as 3.5 percent or 4.2 percent), Google’s Head of Webspam Matt Cutts claimed that it didn’t matter half as much as many people think.
“The first time you mention a word, you know, ‘Hey, that’s pretty interesting. It’s about that word.’ The next time you mention that word, ‘Oh, okay. It’s still about that word.’ And once you start to mention it a whole lot, it really doesn’t help that much more. There’s diminishing returns,” Cutts explained earlier this year.
More recently he revealed that:
“We have an entire team at Google called the Synonyms Team, and their job is to sort of realize that car and automobile are the same thing.”
The key with keywords in content, it seems, is to choose them wisely and use them as naturally as possible. There are, however, a few places where you should make sure your most important keywords appear. Keywords should generally be placed near the top of the page and at the beginning of paragraphs. 

Titles
 

When search engines analyze your site, they pay particular attention to what lies between the HTML heading tags, especially <H1>, <H2>, and <H3>. In other words, titles and subtitles are important positions for keywords.

Don’t just use the heading tags on your first or main page. For every page on your website you should have a <h1> or <h2>or <h3> that has that page’s main keyword within it.

You can also double up on your subtitle SEO efforts by also including them in a contents list of clickable links. Don’t, however, make your titles too long or convoluted. Keep them simple and to the point. 

URLs
 

The URL of the webpage can be one of the most important factors of on-page optimization. Changing URLs retrospectively can be problematic so it’s important to get this right from the start. Including important, relevant keywords in the URL can give you a small, but perhaps, crucial rankings boost, and both Google and Yahoo will display the portions of your URL that match the search term entered in bold in the SERPs. This can serve to catch a human eye even if you are not at the top of the SERPs for that particular search term.

Avoid overly dynamic URLs as these can be off-putting in the search results. All of your URLs should be set up in a logical way that gives an idea to what the user can expect from the content of the page.
If, for example, you saw www.domain.com/index.php?12345/ then it would be almost impossible for you to guess what that page was about. On the other hand, www.domain.com/dog-leads/ is almost certainly going to be about dog leads. 

Meta Tags
 

Meta tags are used to instruct search engines on how a particular webpage should be indexed. Optimizing your title tag and the description meta tag can be useful in providing additional information to the search engines but using the keyword meta tag can do more harm than good. 

The exception to this is the news_keywords meta tag that Google announced in September. This is only for Google News-accredited clients however and pertains only to news stories. If this isn’t you, steer clear of the keyword meta tag.

The nature of SEO has changed over time, but its purpose is still the same. Increasing your chances of a high SERPS ranking and the additional traffic this can generate can only be a good thing. On-page optimization is one of the most important tools in achieving this and can be well worth the time and effort.


For More Info about On Page Optimization methods

Love Poems-Nilesh Patel

Wednesday, March 20, 2013

6 Things to Do Before You Delete Your Facebook Account

You've probably thought about deleting your Facebook account before, but for one reason or another you've been unable to commit. Maybe you're applying for a job and don't want your future employer to see pics of you at college frat parties. Or maybe you just can't stand one more depressing status update.

If you're serious this time about deleting your Facebook account, escaping the social networking giant can be a lot more complicated than you would think. There are necessary steps you should take before pressing that delete account button.

Remember, deleting your account is very different from deactivating your account. You can deactivate your account at any point, and when you want to return everything is as you left it. While your account is deactivated, people on Facebook will not be able to search for you, but some information like messages you've sent may still be visible to others.


If you permanently delete your account, you will not be able to regain access to your account again, ever. Most personally identifiable information is removed from the Facebook database, but some may remain such as your name if you sent a message to someone else.

If you're planning to delete your Facebook account permanently, read on to learn about what steps you should take first.

1. Check Your Connected Apps

There are a lot of apps and websites that require you to log in using your Facebook username and password, and when you delete your Facebook account you lose access to these sites as well. You can check this by clicking on your Account Settings, then Apps in the left column. Popular apps that use Facebook login are Pinterest, Pandora, Foursquare, Spotify and Instagram. Some apps allow you to change your form of log in by using your email address or Twitter handle, for example. However, there are some sites that don't let you decouple your Facebook account from their app, like Spotify.

If you still want to use Spotify, your best bet is not to delete your Facebook account. If you want to almost delete your account to maintain your Spotify profile, you could remove all of your friends, change the email address associated with your Facebook account to one you don't use very often or turn off all email notifications for all apps, including Spotify, and lastly remove all of your data from Facebook and delete all of your activity, photos, etc. Though exhausting, taking this approach would allow you to keep all of the playlists you have made on Spotify and the songs you have been sent by friends, rather than starting over again.

If that sounds like way too much work for you, then you can always deactivate your Facebook account, and setup a new Facebook account with an email you only use for Spotify, and then authenticate Spotify from there. In taking this approach, you would lose all existing Spotify activity, so unless you are a new user and don't have much built up — the first option is probably the best, albeit time-consuming.

The big lesson here is to make sure your connected apps will let you change your form of login before you deactivate your Facebook account. You won't be able to change anything retroactively. If you have already deactivated your Facebook account and you can't login to these connected apps, you could reactivate your Facebook account and follow the steps listed above.

2. Download Your Facebook Information

For users who want to delete all history of their Facebook days but who still want a record of everything they've done on the site, Facebook has developed an easy way to download that information. Go to your Account Settings, click "General" in the left-hand column, then click on "Download a copy of your Facebook data", finish by clicking "Start My Archive"."

The information in this download is available in three places:
  • Downloaded Info: This includes timeline information like posts you've shared, messages, photos, a history of the conversations you've had in Facebook chat, a list of your friends and much more.
  • Expanded Archive: This is additional info, and contains even more account details like logins, cookies, apps you've subscribed to, people you have unfriended and much more.
  • Activity Log: This is a comprehensive history of all your activity from posts you've commented on or liked, apps you've used, and anything you've ever searched for.
For a full breakdown of what information falls into each category, check out this Facebook chart. As you can see, the information available for download is extensive, so make sure you save it in a safe place in case you need to access it later.

Also, if you are just interested in saving certain conversations you've had with friends you can forward them to your email address. First go to the message stream and click on the Actions tab at the top. Next, scroll down to Forward Messages and select the ones you want to forward.


SEE ALSO: 8 Reasons to Deactivate Your Facebook Account

3. Ask for Your Friends' Birthdays

Facebook has become a reliable and convenient resource for remembering friends birthdays, so if you no longer have your account you might slip up and forget. Instead, be proactive in reaching out to your friends and tell them that you are deleting your Facebook account, but would still like to remember their birthday. Another way of doing this is to use the incredibly annoying Facebook Birthday's app. You could include a disclaimer at the top telling people that you're just using it to gather all of your friends' birthdays before you delete your account.

4. Ask for Contact Information

It's incredible to think about how much communication happens over Facebook alone. Before deleting your account, make sure that you have other ways to keep in touch with your friends, whether that is through email, texting or phone calls. Download that contact information for anyone you're worried about losing contact with.


SEE ALSO: How to See When Someone Unfriends You on Facebook

5. Store Your Facebook Information on the Cloud

Backupify.com is a great way to store consumer web application data on the cloud. There are both paid and free services available, with the free service giving you 1GB of storage, or you can get up to 25GB for the paid service. The backups occur automatically, and you can download critical items as PDFs as well. Backupify files are stored in Amazon Web Services (AWS), which are subject to the highest security and boast a 99.9% up time.

6. Optimize Your SEO Before You Go

If you're leaving the Facebook community, make sure you are still active on enough other social platforms to maximize your SEO. You want to make sure that you are still searchable by friends or potential employers.
Are you seriously thinking about deleting your Facebook account? Let us know why in the comments.


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Tuesday, March 19, 2013

Google’s 3 Steps To Optimizing Your Web Site (One Page Cheat Sheet)

Kaspar Szymanski a Search Quality Strategist based in Google’s Dublin office posted the official one page Google SEO cheat sheet designed to dumb down webmaster and SEO related techniques.
The Google SEO cheat sheet is in three steps:

(1) How to make your search results look good in the search results. Google recommends you craft your titles properly, make sure your domain name and file name structure is descriptive of the page content and tailor useful and descriptive search descriptions.

(2) Enable Google to really understand your images by giving them descriptive file names, use the alt attribute and write short captions below the image.

(3) Write the best and most useful content, while not forgetting to continue to keep adding useful and unique content to your web site.

Those are Google’s 3 main points when it comes to optimizing your website for Google’s search results.

Here is the PDF that you can download yourself, print out and distribute to your developer, marketing and content teams.

Tags : Nilesh Patel SEO, seo ahmedabad, internet marketing, Google news,

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