Brafton outlined the 10 points he touched on and put a content marketing spin on each.
Thursday, May 30, 2013
10 SEO expectations for 2013, as told by Matt Cutts
1. Penguin 2.0 : Cutts recently noted
that Penguin 2.0 is still weeks away, and he reiterated in the latest
video that the refresh will have an even greater impact than the first
version. SEOs must take a moment to evaluate their current backlink
profiles to see where improvements can be made before Penguin 2.0 comes
out.
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Friday, May 17, 2013
What to expect in SEO in the coming months
We just recently taped a new round of webmaster videos, and I thought
this video deserved a full-fledged blog post. This is my rough estimate
(as of early May 2013) of what search engine optimizers (SEOs) and
webmasters should expect in the next few months:
Bear in mind that this is a very rough estimate, because priorities,
projects, and timing can change based on a lot of different factors. But
I hope this gives folks a ballpark idea of what to expect in the coming
months as far as what my team is working on.
For More Info about what to expect in SEO in the coming months
Google Continues To Experiment & Expand Authorship
If one theme was abundantly clear at SMX West in March, it was the
question over the importance of authorship and how it might impact
future rankings in Google.
During the “What’s Needed For SEO Success In 2013 & Beyond?” panel, I
asked Matt Cutts if Google planned to expand authorship credit (and
potentially the rich snippet) beyond just written content (like blog
posts) and begin incorporating other content types.
In reality, content creators could truly author various types of
content, including photos for photographers or video for videographers.
Just because a piece of content isn’t part of the written medium doesn’t
mean that content has no author.
Matt indicated that while the majority of content that Google sees on
the Web is written, there are clearly other types of content Google
indexes and wants to be able to understand authorship for.
Google is certainly doing its part to infer authorship of content, even
when authorship markup has not been applied to a particular page. Over
the past six months, there have been several examples of Google
erroneously crediting the wrong authors with content, such as when a New York Times article credited Truman Capote with a new article, even though Capote has been deceased for nearly 30 years.
Google has even inferred authorship over other types of semantic markup
on the page. On my own site, our archived webinar pages, which are coded
with video schema and previously were displaying a video rich snippet,
suddenly reverted to authorship instead, even though the page was not
coded with author data:
For More Info about Google Continues To Experiment & Expand Authorship
Thursday, May 09, 2013
The Most Effective Way to Become an SEO Master
A couple of months ago a friend of mine asked my help with one of his
websites. It is an online store that sells sports equipment, and he
hired a local web agency to revamp the design and the site structure.
Long story short the agency completely destroyed the optimization he had
on his site, changing all permalinks, putting the same title tag on all
pages of the site and so on. As a result the good rankings he had
disappeared over night, and he was pretty pissed.
He set up a meeting with the agency to discuss the issue, and he asked
me to go along with him to back him up and to give my take on the issue.
After talking for 5 minutes with the guys who owned this web agency I
realized they didn’t have a clue of what they were talking about. I
pressed them a bit with some technical questions and one of them said:
“Hey man, I know this stuff, I am even doing the Google course!”.
“What Google course? Google doesn’t offer any SEO course officially.”
The guy started mumbling and couldn’t explain what course he was talking about. Then I asked them:
“Okay forget about courses and books, just give me the URL of a couple
of sites you managed to increase the search rankings and the traffic.
And please show me the Google Analytics so I can see the organic traffic
numbers.”
Silence…
In the end the guys admitted that they didn’t know much about SEO, and I
gave them a to-do list of things they should do to fix my friend’s
website.
But my point is: there’s only one way to effectively learn and become good at SEO, and that is by getting your hands dirty and doing it.
Sure, books and courses can help, and there are some good ones out
there, but all the books and courses together represent only 10% of your
learning curse. The rest will come from hands-on experience. From
building 10 websites from scratch and failing with 9 of them, while
making one to the top of the search rankings and seeing your organic
traffic explode.
Only when you try to do the stuff yourself you’ll understand and learn
what works and what doesn’t, which methods are effective and which are
not.
I was inspired to write this post after reading a similar post on Shoemoney’s blog: If You Are Such a Hotshot SEO, Why Are You Trolling For Clients?.
If you are starting to learn about SEO stay tuned for tomorrow’s post as
well, when I’ll review a set of SEO tools that can get you going a lot
faster.
For More Info about The Most Effective Way to Become an SEO Master
Friday, April 26, 2013
RSS Search Engine Optimization
Tips for Helping Your RSS Feed Perform! : In some ways RSS is very similar to HTML, the language commonly
used to create websites. Just as with HTML, webmasters using traditional
search engine optimization tactics when creating an RSS feed will
find that their RSS feed receives additional exposure and interest.
Simple steps to optimize an RSS feed for search engines:
1.) The title should contain important search
terms : To state the obvious, the title should be relevant and not
misleading, while still emphasizing keywords. Ultimately, the title
should entice the reader to read on, not mislead them.
2.) Display RSS feeds : Most webmasters display their feeds as content on their
website. When displaying a feed be sure to use PHP, ASP or HTML
so that search engines will spider the contents of the feed displayed.
If using a template to display feeds, use header tags to define
the appearance of the Channel Title and Item Titles. Many search
engines weight header tags with more importance. See Displaying
RSS Feeds for additional information - http://www.small-business-software.net/display-rss.htm
3.) Internal & external Links : Within a feed you should always use the full path of any
links, keeping in mind that other sites may syndicate the contents
of the RSS feed. Links that are not local to the site should launch
a new browser. While this is not specific to search engines it will
help keep visitors on your site.
4.) Link text should emphasize keywords :It is no longer a deep, dark secret that the text used for
incoming links will help a site contextually define the keywords
that the site appears for in the search engines. Keeping that in
mind, be sure to use keywords in any link text that points back
to your website.
5.) My.Yahoo and My.MSN : This is surprisingly simple to do but often overlooked by
publishers and webmasters. The fastest way to have an RSS feed spidered
by Yahoo or MSN is to include the feed on a personal my.yahoo or
my.msn home page. Simply create an account on the respective search
engines and customize the home page to include your RSS feed. This
is done by adding content and listing the URL to the RSS feed. Typically,
within 24-48 hours the feed's contents will be spidered and indexed
by Yahoo and MSN.
6.) Theme feeds : Feeds should be themed. This will help with themed links
back to a publisher's website from anyone syndicating the feed's
content.
7. ) Link popularity : Increase link popularity by submitting the RSS feed, blog or podcast
to the appropriate directories. The following directories allow
submissions of specific kinds of RSS feeds. Be sure to follow the
guidelines of each site and choose categories wisely.
Submit Podcasts - http://www.podcasting-tools.com/submit-podcasts.htm
Submit RSS feeds - http://www.rss-specifications.com/rss-submission.htm
Submit Blogs - http://www.blog-connection.com/submit-blogs.htm
Submit RSS feeds - http://www.rss-specifications.com/rss-submission.htm
Submit Blogs - http://www.blog-connection.com/submit-blogs.htm
8.) RSS feed descriptions : RSS feed descriptions are generally summaries or introductions to
other content. Often, feed creators will provide additional information
on an HTML site, enticing the reader to click through for the full
information if it is a topic that is of interest to them. Provide
enough teaser copy that the reader can easily discern if the contents
are something that is important to them.
9.) Subscribe to feeds : This might seem obvious, but a surprisingly large number
of publishers do not subscribe to their own feed. This is a great
way to visualize what your customers see, and experiment with formatting
and integrating HTML into feeds.
10.) Image ads : Add your corporate logo to your RSS feed. Create a brand
and enforce that brand by including the image in the RSS feed. The
image will enhance your corporate identity and dress up the look
of your feed by adding your corporate logo.
11.) Alphabetical rank : Many feed readers list feeds alphabetically in the reader.
Feed channels that begin with A will naturally appear in the top
of the feed list in most feed readers. If you wish to appear in
the top of list of feeds that a reader has subscribed to, keep this
tip in mind.
12.) Meaningful Links : Each item in your feed should contain a unique URL associated
with it. This will direct users to associated information. Many
find using target URLs with the "#" symbol in the link to identify
specific content useful.
Most marketers have a love-hate relationship with
search engines. Search engines have the abilitiy to make even the
most confident webmaster feel powerless . Let’s face it - all
of us have felt the wrath of the search engine powers-that-be at
one time or another, and while it may be difficult to know what
line was crossed or how we fell out of favor, following some basic
guidelines will be helpful in optomizing feeds for search engines.
For More Info about RSS Search Engine Optimization
Tuesday, April 02, 2013
Monday, March 25, 2013
On-Page Optimization Methods Still Valid in 2013
SEO can be divided broadly into on-page and off-page optimization
techniques. Simply put, on-page optimization is concerned with
everything that can be done to boost your ranking in the search engine
results pages (SERPs) on the webpage itself.
Off-page optimization deals with aspects that take place elsewhere
such as the quality and relevance (though not these days the sheer
numeric volume) of your back-links. An effective SEO campaign will
usually take both into account, but the importance of complete on-page
optimization cannot be overstated.
Keywords
‘The keyword is king’ used to be the mantra of most SEO campaigns. Choosing the correct keywords is still crucial. They are, after all, the phrases that people use when searching for a site, but nowadays less can be more.
The recent Penguin update to Google’s search algorithm dealt with
keyword stuffing amongst other issues. Keyword repetition, if done
within reasonable parameters, is not considered a black hat technique,
but its efficacy is certainly debatable.
After years of debate concerning the optimum keyword density (if you
were paying attention you might have noticed people throwing extremely
precise figures such as 3.5 percent or 4.2 percent), Google’s Head of
Webspam Matt Cutts claimed that it didn’t matter half as much as many
people think.
“The first time you mention a word, you know, ‘Hey, that’s pretty interesting. It’s about that word.’ The next time you mention that word, ‘Oh, okay. It’s still about that word.’ And once you start to mention it a whole lot, it really doesn’t help that much more. There’s diminishing returns,” Cutts explained earlier this year.
More recently he revealed that:
“We have an entire team at Google called the Synonyms Team, and their job is to sort of realize that car and automobile are the same thing.”
The key with keywords in content, it seems, is to choose them wisely
and use them as naturally as possible. There are, however, a few places
where you should make sure your most important keywords appear. Keywords
should generally be placed near the top of the page and at the
beginning of paragraphs.
Titles
When search engines analyze your site, they pay particular attention to what lies between the HTML heading tags, especially <H1>, <H2>, and <H3>. In other words, titles and subtitles are important positions for keywords.
Don’t just use the heading tags on your first or main page. For every
page on your website you should have a <h1> or <h2>or
<h3> that has that page’s main keyword within it.
You can also double up on your subtitle SEO efforts by also including
them in a contents list of clickable links. Don’t, however, make your
titles too long or convoluted. Keep them simple and to the point.
URLs
The URL of the webpage can be one of the most important factors of on-page optimization. Changing URLs retrospectively can be problematic so it’s important to get this right from the start. Including important, relevant keywords in the URL can give you a small, but perhaps, crucial rankings boost, and both Google and Yahoo will display the portions of your URL that match the search term entered in bold in the SERPs. This can serve to catch a human eye even if you are not at the top of the SERPs for that particular search term.
Avoid overly dynamic URLs as these can be off-putting in the search
results. All of your URLs should be set up in a logical way that gives
an idea to what the user can expect from the content of the page.
If, for example, you saw www.domain.com/index.php?12345/ then it
would be almost impossible for you to guess what that page was about. On
the other hand, www.domain.com/dog-leads/ is almost certainly going to
be about dog leads. Meta Tags
Meta tags are used to instruct search engines on how a particular webpage should be indexed. Optimizing your title tag and the description meta tag can be useful in providing additional information to the search engines but using the keyword meta tag can do more harm than good.
The exception to this is the news_keywords meta tag that Google announced
in September. This is only for Google News-accredited clients however
and pertains only to news stories. If this isn’t you, steer clear of the
keyword meta tag.
The nature of SEO has changed over time, but its purpose is still the
same. Increasing your chances of a high SERPS ranking and the
additional traffic this can generate can only be a good thing. On-page
optimization is one of the most important tools in achieving this and
can be well worth the time and effort.
Tags : Nilesh Patel Seo, Nilesh Patel
For More Info about On Page Optimization methods
Love Poems-Nilesh Patel
Tags : nilesh patel , seo services provider ahmedabad, nilesh patel seo, fan of photography
For More Info about Love Poems
Saturday, March 23, 2013
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